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Quality vs Quantity
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Curate People, Categories, News on Twitter with Slice Discovery Tools

Curate People, Categories, News on Twitter with Slice Discovery Tools | Marketing&Advertising | Scoop.it

I selected this because as Robin Good says, it works better than Twitter lists and anything that helps manage, discover and utilize people, content, news in a more efficient way is something I need and want to share with others. Thank you Robin for another great find!

 

Robin Good: Slices is a news discovery app that allows you to find the news that interest you by "slicing" the Twitter timeline into topic-specific categories, making it much easier to find what you are looking for.

 

From Pandodaily official review: "Slices offers 21 searchable categories – humor, technology, sports, and so on – that lead you to people and lists to follow. Included among those top-level categories is the “Live Events” option, which allows you to select an event – a football match, say, or a TV show – and follow Tweets from a curated list.

Also of note: "...it synchronizes between mobile devices and the Slices website (slices.me), which means it knows which Tweets you’ve already read, no matter where you access it from.

 

...The “Timeline Slicer” also outdoes Twitter’s Lists as a way to organize the people you follow into specific categories. They’re easier to set up and easier to access, ..."

 

Source: Pandodaily

 

Slices is available on iOS, Android and the Web.

 

Find out more: https://slices.me/

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Via Robin Good, janlgordon, malek
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Prasanth (WN)'s comment, August 2, 2012 6:57 AM
Thanks
malek's comment, August 3, 2012 11:26 AM
I'm still working on it...looks promising.
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Confirmed SEO Facts (by Matt Cutts)

Confirmed SEO Facts (by Matt Cutts) | Marketing&Advertising | Scoop.it
After many months following the blog and video posts of Google's Search Quality Group big cheese "Matt Cutts" I have been making notes and decided to write down some of his confirmed statements.
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Are Social Signals The Key to Google Rankings?

Are Social Signals The Key to Google Rankings? | Marketing&Advertising | Scoop.it

Does Google use social signals as a ranking factor? A lot of folks seem to think so. Are they wrong? Or is the answer a bit more complex?

 

"67.6 percent of all items were shared using Circles and 33.8 percent of items were shared publicly (these percentages add up to more than 100 percent since some users combined sharing options for posts)".

 

Full article: http://searchenginewatch.com/article/2184210/How-Much-Do-Social-Signals-Play-Into-Google-Rankings


Via Antonino Militello, Robin Good, Herve Peitrequin
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Digital Marketing News – Social is biggest factor for SERPs « Blogger Network

Digital Marketing News – Social is biggest factor for SERPs « Blogger Network | Marketing&Advertising | Scoop.it
UTalkMarketing's Global Blogger Network...
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Twitter Can't Beat Facebook

Twitter Can't Beat Facebook | Marketing&Advertising | Scoop.it
Hardcore Twitter users, I know you're a loyal bunch (in fact, I consider myself one of you). So don't take this personally.
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Sponsored tweets hopefully aren’t here to stay | Social Media Today

Sponsored tweets hopefully aren’t here to stay | Social Media Today | Marketing&Advertising | Scoop.it
fake tweeting Showing my age here, but a decade or so ago when I first started mucking around with my websites and would use affiliate schemes to monetize them it always intrigued me how the industry was regulated, or not.
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Twitter may have just lost all credibility – Simply Zesty - Simply Zesty

Twitter may have just lost all credibility – Simply Zesty - Simply Zesty | Marketing&Advertising | Scoop.it
It seems that Twitter has made a recent change to their 'verified account' option, offering this now only to advertisers on the site.
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Social Sharing: Twitter has highest amplification rate, email has highest conversion rate | Marketingsherpa Blog

Social Sharing: Twitter has highest amplification rate, email has highest conversion rate | Marketingsherpa Blog | Marketing&Advertising | Scoop.it
Social referral programs allow companies to tap into their customer advocates to promote their brands, products and services by getting those customers to share within their social networks.

 

These programs then track the shares through to the conversion, whether that is a sale, an opt-in or a coupon redemption.

 

Extole recently conducted research on 20% of its customer base with an average data collection length of 45 weeks, and this research uncovered some interesting data points on social sharing among different companies....


Via Jeff Domansky
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4 Ways to Measure Social Media Success With Free Tools | Social Media Examiner

4 Ways to Measure Social Media Success With Free Tools | Social Media Examiner | Marketing&Advertising | Scoop.it
Measure social media success: Use free powerful Google products to understand the successes and failures of your social media promotion or campaign.
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What's America's Most Engaging Social Network? You'll Be Surprised

What's America's Most Engaging Social Network? You'll Be Surprised | Marketing&Advertising | Scoop.it
Try to guess America's most engaging social network. Facebook? Wrong. Twitter? Wrong. Pinterest? Wrong again.
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7 Reasons To Embrace Online Culture #Infographic

7 Reasons To Embrace Online Culture #Infographic | Marketing&Advertising | Scoop.it

2 billion people are online. 85% of customers expect businesses to be active in social media. Word of mouse = word of mouth.

 

Here are 7 reasons - http://bit.ly/JrexbQ - and some thought provoking questions to get you loving Facebook, Twitter, emarketing, blogs and more...

 

#1. 80% businesses are NOT passionate

Show you’re human. Business is built on relationships. Your web presence must show you are passionate

#2. 55% more web visitors & 67% more leads for businesses that blog

#3. 68% Email subscribers & Twitter followers are likely to buy

#4. 20-30% Emarketing response rate

#5. 30% customer questions & compliments get no reply

#6. 77% customers read brand posts but don’t comment

#7. 71% complaints on Twitter are NOT responded to

 

Download / Embed: http://bit.ly/JrexbQ ;


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Twitter Launches Self-Serve Advertising for Small Businesses

Twitter Launches Self-Serve Advertising for Small Businesses | Marketing&Advertising | Scoop.it
Twitter announced on Tuesday that a select group of small business can begin using the company's self-serve adverting platform to create promoted tweets and promoted accounts.
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The social media meltdown and how to overcome it

The social media meltdown and how to overcome it | Marketing&Advertising | Scoop.it
Social media has opened up a huge opportunity: to engage directly with customers, to understand what motivates and interests them, and to increase the size of the audience for your content.
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The Vast Anatomy of a Successful Social Marketing Campaign [Infographic]

The Vast Anatomy of a Successful Social Marketing Campaign [Infographic] | Marketing&Advertising | Scoop.it

This piece and infographic is from Senay Johnson's Marketing Daily

 

Excerpt from this article:

 

"It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.

 

Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.

 

**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns".

 

In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See infographic here: [http://bit.ly/OIQf5y]


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9 Essential Facebook Marketing Resources

9 Essential Facebook Marketing Resources | Marketing&Advertising | Scoop.it

If you're looking to market on Facebook, this is an excellent compilation of tips and resources from Lauren Drell on Mashable.


Via David Blundell
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How to Identify Relevant Online Influencers with These 3 Tools

How to Identify Relevant Online Influencers with These 3 Tools | Marketing&Advertising | Scoop.it

This piece and infographic is from Adam Vincenzini on his blog.

 

I selected this article because it's another way for you to find key influencers and these tools will help to narrow your search

 

Here are some highlights:

 

Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.

 

Where do online influencers operate?


**They are active everywhere:

 

     Most popular are:

     blogs, Twitter, Facebook, YouTube, Online

     communities, discussion boards

 

Assumptions:

 

**Influencers are active on Twitter

**Influencers operate some for of blogging hub

 

Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data

 

The initial steps involve:

 

1. Search by keyword

2. Search by location

 

3 tools useful in the process: The first two you can also search by location:

 

**followerwonk.com - then run this through another influencer tool -   

     tweetlevel to give it even more relevance (this isn't fool proof)

**locafollow.com

**twingulate.com

 

There are more suggestions in this piece having said that:

 

**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.

 

** this can help narrow things down, significantly

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://tinyurl.com/7humubp]


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How Social Media Has Changed Brand Engagement | Social Media Today

How Social Media Has Changed Brand Engagement | Social Media Today | Marketing&Advertising | Scoop.it
social media evolution I’ve just rebranded and relocated from Blogger to WP.
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43 Facebook Pages Have Over a Million Fans and Other Interesting Facts [Infographic]

43 Facebook Pages Have Over a Million Fans and Other Interesting Facts [Infographic] | Marketing&Advertising | Scoop.it
What has 4,177,653 Facebook followers, 245,839 Twitter followers, 1,018 YouTube subscribers, 294,467 Google+ fans, but only  67 followers o (43 Facebook Pages Have Over a Million Fans and Other Interesting Facts [Infographic] http://t.co/EOQVFUbB...)...

Via Harald Henn, Comufy
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5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | Jeffbullas's Blog

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | Jeffbullas's Blog | Marketing&Advertising | Scoop.it
What do you use as your daily Social Media dashboard every day?Most likely not Twitter.com I am guessing.Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com.
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4 Ways To Increase Productivity & Optimize Your Social Media Schedule

4 Ways To Increase Productivity & Optimize Your Social Media Schedule | Marketing&Advertising | Scoop.it
Making the time to execute on a social media strategy can rattle even the most experienced marketers.

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20 TV Shows With the Most Social Media Buzz This Week [CHART]

20 TV Shows With the Most Social Media Buzz This Week [CHART] | Marketing&Advertising | Scoop.it
Which TV shows generate the most buzz on social networks? Find out each week from our social TV chart.
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Get more eyeballs on your blog posts

Get more eyeballs on your blog posts | Marketing&Advertising | Scoop.it
Blog post at Birds on the Blog : You have written your blog post, checked for Spellos, Typos and Grammos (Grammos are a bit like cheerios but less happy) and added an image [..]...
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4 Ways to Drive Engagement With Facebook Ads

4 Ways to Drive Engagement With Facebook Ads | Marketing&Advertising | Scoop.it
Here are four ways to drive more engagement with the new Facebook ad units, along with tips for how to enhance performance.
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Mobile Advertising: 5 DIY Tips for Small Businesses

Mobile Advertising: 5 DIY Tips for Small Businesses | Marketing&Advertising | Scoop.it
The self-service market can be tricky for SMBs. Here are the top 5 DIY mobile advertising tips to help get you started.
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