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Quality vs Quantity
Curated by Aslan Patov
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6 Link Building Tools to Boost Your Traffic

6 Link Building Tools to Boost Your Traffic | Marketing&Advertising | Scoop.it
We looked at six of the most popular link-building tools to figure out the pros and cons of each. Here's what you need to know.
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Skype Slams Facebook and Twitter in New Ads

Skype Slams Facebook and Twitter in New Ads | Marketing&Advertising | Scoop.it
Skype targets both Facebook and Twitter in a new marketing campaign aimed to promote "real" interaction.

Via Web Target
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Content Curation In 45 Minutes A Day... And Free

Content Curation In 45 Minutes A Day... And Free | Marketing&Advertising | Scoop.it

I’m sure a lot of you guys have looked into curation software available ...

Obviously with the radically different price points they all do different things, but here’s the gist – a whole lot of this you can do for free.

 

Step One – Define your Parameters

Define your parameters by where you want the goods to go. Make sure everything is accessible from the beginning so you can leverage your curated content efficiently from the start.


Step Two – Choose your Weapons

e.g. Timely.is; G+ and FB

 

Step Three – Be Intentional with your Schedule

I can’t speak to your industry/niche but I can tell you that when I do my curation at somewhere between 6 and 8am EST I find a goldmine of posts that are brand-flipping-new

 

Step Four – Be Crazy Time Sensitive

I make sure to only curate content that is timely [less than 1% of the time curate something more than 24 hours old]

Open up a google search and type in “content marketing” at the beginning of my day, and set it to the last 24 hours.

 

Step Five – Be Consistent

As long as you are curating the same general stuff over and over it will work for you.


Notice: Steps 1-5 are all about the setup or protocol. Steps 6-9 are the actual daily work.

 

Step Six – Prepare for Battle

Open windows to the following places:

Google search
Timely.is
WP dashboard to my curation site
Google +
Facebook
Twitter
I also have a Word document open

 

Step Seven – Get Rolling

e.g. search for the term “content marketing” in the last 24 hours as shown above; grab 5 or 6 posts that are relevant and make tweets about them and put them on timely/buffer/scoopit

 

Step Eight – Natural Overflow

Doing twitter first thing after curation is great, if you have the time.

20-30 minutes after you have your automated posts in place to interact with your feed, clean out the spam tweeps, follow back the real people, etc.

 

Step Nine – Use what you Learn

Use your curation is as the basis for your own blogs

Not regurgitation, but rather letting your new-found knowledge fuel your next post. Or, add to the list of blog ideas you have on a running list somewhere.

 

Setting aside this 45 minutes a day to get the most relevant pieces of content your industry has to offer can not only fill your feeds, but it can also fuel your entire day. And it should, because you should be talking about the latest things in your industry.

 

Great ideas by Amie Marse - http://bit.ly/HfET6B ;


Via maxOz, janlgordon
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Matmi's comment, April 5, 2012 8:16 AM
Some great tips. Would you also spend the time commenting on the curated posts? I know there are some who believe that it is a necessity and others who feel there is no need as you are merely helping others to filter the noise. I try to mix it up depending on time available.
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Build a Killer Website: 19 Dos and Don'ts

Build a Killer Website: 19 Dos and Don'ts | Marketing&Advertising | Scoop.it
If you do it right, your website can be the best marketing tool you have. Ilya Pozin, founder of the Web design firm Ciplex, on how not to screw it up.
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5 Blogging Tips to Increase Traffic and Boost Your Business | Social Media Examiner

5 Blogging Tips to Increase Traffic and Boost Your Business | Social Media Examiner | Marketing&Advertising | Scoop.it

This platform can generate tremendous traffic, leads and sales for your business that you otherwise would not have had.

Unfortunately though, most businesses do not blog well. Why? Because they refuse to think like a consumer.

 

There are sound blogging practices here that could truly help your company.

 

1) Leverage the power of “versus”:

As consumers, we love to compare. So look for ways to compare the products and services you sell versus the products and services of others in your field. Give factual information about each. The opportunities here are almost endless and the amount of content ideas that can come from this one subject could very well give you dozens or even hundreds of blog post possibilities.

 

2) People want the best, now give it to them:

There is a very good chance the prospects and customers in your industry are online searching these types of phrases, which is why you should look for opportunities to utilize the word “best” in your content.

 

3) Focus on problems...

 

4) Reveal pricing:

Pricing questions are the first ones consumers tend to ask, then we need to figure out ways to address the subject in our content. 

Be more open about pricing to set yourself apart from your competitors and garner respect from consumers who appreciate your willingness to address their questions. 

 

5) Break news:

If you truly want to be known as the voice of your industry, the subject of real-time breaking news can have an incredible impact on your company’s brand and authority.

 

Read full article here: http://j.mp/HhRkey


Via Giuseppe Mauriello
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7 ways to increase traffic via Pinterest - iMedia Connection

7 ways to increase traffic via Pinterest - iMedia Connection | Marketing&Advertising | Scoop.it
iMedia Connection7 ways to increase traffic via PinterestiMedia ConnectionPinterest is now responsible for 1.05 percent of all referral traffic.
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