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Curated by Aslan Patov
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New Framework for Social Media Analytics with Actionable Business Insights [Infographic]

New Framework for Social Media Analytics with Actionable Business Insights [Infographic] | Marketing&Advertising | Scoop.it

I selected this infographic posted by Mike Lewis from Awareness because he has always been one of my trusted sources he is a person who knows what he's talking about. This  appeared in socialmediatoday

 

Intro:

"New to Social Analytics? Here are some key metrics you need to get actionable insights for marketing sales and customer service effectiveness

 

"In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness"

 

Social Analytics Defined:

 

**An evolving business discipline that aggregates and analyzes online conversations (industry, competitive, prospect, consumer, customer) and social activity generated by brands across social channels.

 

**Social analytics enable organizations to act on the derived intelligence for business results, improving brand awareness and reputation, marketing and sales effectiveness and customer satisfaction and advocacy.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

See infographic here: [http://bit.ly/JBeApG]


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Social Platform For Doodles Pushes Bounds of Web Creativity

Social Platform For Doodles Pushes Bounds of Web Creativity | Marketing&Advertising | Scoop.it
Doodle.ly is a new social platform for doodles. There is a web and mobile application for hand-drawn creations.
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8 Twitter Marketing Mistakes - Shift Digital

8 Twitter Marketing Mistakes - Shift Digital | Marketing&Advertising | Scoop.it
Are you frustrated that you aren’t getting results from your Twitter campaign? Not sure what you’re doing wrong? Here are 8 Twitter marketing mistakes that might be hurting you: (Good morning!
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Brittany's comment, April 26, 2012 10:58 AM
Thank you for sharing Aslan! I appreciate it.
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The Winners & Losers of Social Networking [INFOGRAPHIC]

The Winners & Losers of Social Networking [INFOGRAPHIC] | Marketing&Advertising | Scoop.it
Here are the rising stars and the fading lights of social media -- as well as stats on what kind of people are using which apps.
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New Professional Network Gives 30% Stake to Young Marketing Professionals

New Professional Network Gives 30% Stake to Young Marketing Professionals | Marketing&Advertising | Scoop.it

The worlds is going crazy! A new web project which will be set up in 2013 says it is ready to share 30% stake among 30 selected young marketing professionals who sends them answer to a list of questions mentioned at www.mareeq.pro. To review those applications a special jury of 10 famous marketing professionals will created. Nobody knows who will be those guys still... 

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Tumblr integrates with Facebook Timeline, News Feed and Ticker . . .

Tumblr integrates with Facebook Timeline, News Feed and Ticker . . . | Marketing&Advertising | Scoop.it
Tumblr has friended Facebook.The micro-blogging service now integrates very closesly with the social network: your posts can be automatically shared...

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Content Curation In 45 Minutes A Day... And Free

Content Curation In 45 Minutes A Day... And Free | Marketing&Advertising | Scoop.it

I’m sure a lot of you guys have looked into curation software available ...

Obviously with the radically different price points they all do different things, but here’s the gist – a whole lot of this you can do for free.

 

Step One – Define your Parameters

Define your parameters by where you want the goods to go. Make sure everything is accessible from the beginning so you can leverage your curated content efficiently from the start.


Step Two – Choose your Weapons

e.g. Timely.is; G+ and FB

 

Step Three – Be Intentional with your Schedule

I can’t speak to your industry/niche but I can tell you that when I do my curation at somewhere between 6 and 8am EST I find a goldmine of posts that are brand-flipping-new

 

Step Four – Be Crazy Time Sensitive

I make sure to only curate content that is timely [less than 1% of the time curate something more than 24 hours old]

Open up a google search and type in “content marketing” at the beginning of my day, and set it to the last 24 hours.

 

Step Five – Be Consistent

As long as you are curating the same general stuff over and over it will work for you.


Notice: Steps 1-5 are all about the setup or protocol. Steps 6-9 are the actual daily work.

 

Step Six – Prepare for Battle

Open windows to the following places:

Google search
Timely.is
WP dashboard to my curation site
Google +
Facebook
Twitter
I also have a Word document open

 

Step Seven – Get Rolling

e.g. search for the term “content marketing” in the last 24 hours as shown above; grab 5 or 6 posts that are relevant and make tweets about them and put them on timely/buffer/scoopit

 

Step Eight – Natural Overflow

Doing twitter first thing after curation is great, if you have the time.

20-30 minutes after you have your automated posts in place to interact with your feed, clean out the spam tweeps, follow back the real people, etc.

 

Step Nine – Use what you Learn

Use your curation is as the basis for your own blogs

Not regurgitation, but rather letting your new-found knowledge fuel your next post. Or, add to the list of blog ideas you have on a running list somewhere.

 

Setting aside this 45 minutes a day to get the most relevant pieces of content your industry has to offer can not only fill your feeds, but it can also fuel your entire day. And it should, because you should be talking about the latest things in your industry.

 

Great ideas by Amie Marse - http://bit.ly/HfET6B ;


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Matmi's comment, April 5, 2012 8:16 AM
Some great tips. Would you also spend the time commenting on the curated posts? I know there are some who believe that it is a necessity and others who feel there is no need as you are merely helping others to filter the noise. I try to mix it up depending on time available.
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Nissan Viral advert | ADMAREEQ - Quality Marketing and Advertising Campaigns Blog

Nissan Viral advert | ADMAREEQ - Quality Marketing and Advertising Campaigns Blog | Marketing&Advertising | Scoop.it
When your eyes are on the phone, they are not on the road. Don't text and drive.
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20 TV Shows With the Most Social Media Buzz This Week [CHART]

20 TV Shows With the Most Social Media Buzz This Week [CHART] | Marketing&Advertising | Scoop.it
Which TV shows generate the most buzz on social networks? Find out each week from our social TV chart.
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10 Tips to Gain More Exposure on Facebook | Social Media Today

10 Tips to Gain More Exposure on Facebook | Social Media Today | Marketing&Advertising | Scoop.it
gain more exposure on facebook...
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How Social Media Inspires Global Development

How Social Media Inspires Global Development | Marketing&Advertising | Scoop.it
Local stories told through social media help drive global discussions on issues like sustainable development and climate change.
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Half Of Facebook Pages Have Less Than 256 Fans

Half Of Facebook Pages Have Less Than 256 Fans | Marketing&Advertising | Scoop.it
Facebook optimization firm Recommend.ly -- which operates under the motto, “Make every fan count” -- studied 1.7 million Facebook pages and produced a series of infographics detailing its findings.
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PROBABLY WE ARE CRAZY, BUT WE ARE GOING TO GIVE A 30% STAKE!

PROBABLY WE ARE CRAZY, BUT WE ARE GOING TO GIVE A 30% STAKE! | Marketing&Advertising | Scoop.it

Amazing. A new project for marketing professionals wants to attract 30 young marketing talents by giving them 30% share (1% stake to one marketer) at the very start up. It seems, getting a sweet stake will be easy... They say that the one who pretends to that share should send them a mail with several answers to several questions mentioned on the website www.mareeq.pro and after that in a few months 30 luckies will be selected. Who will be those guys?!) 

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5 Best Practices for Creating Viral Branded Videos

5 Best Practices for Creating Viral Branded Videos | Marketing&Advertising | Scoop.it
Want to know how to get your brand's campaign to go viral? Here are a few great insights to consider.

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Brilliant stuff! Measuring Social Media Engagement With Google Analytics

Brilliant stuff! Measuring Social Media Engagement With Google Analytics | Marketing&Advertising | Scoop.it

Very powerful - see how visitors who come from social media sites behave on your own site and how they convert.


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Spearhead Training Viral Social Print | ADMAREEQ - Quality Marketing and Advertising Campaigns Blog

Spearhead Training Viral Social Print | ADMAREEQ - Quality Marketing and Advertising Campaigns Blog | Marketing&Advertising | Scoop.it
Pets. Not puppets. Stop cruelty to animals.
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