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The Vast Anatomy of a Successful Social Marketing Campaign [Infographic]

The Vast Anatomy of a Successful Social Marketing Campaign [Infographic] | Marketing&Advertising | Scoop.it

This piece and infographic is from Senay Johnson's Marketing Daily

 

Excerpt from this article:

 

"It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.

 

Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.

 

**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns".

 

In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See infographic here: [http://bit.ly/OIQf5y]


Via janlgordon
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Rescooped by Aslan Patov from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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Google+ Versus Facebook, The Comparisons Will Never End

Google+ Versus Facebook, The Comparisons Will Never End | Marketing&Advertising | Scoop.it

With Google+ becoming more of a household name, more comparisons to Facebook are being made. The service launch almost a year ago (June 28, 2011), and now has 170 million users.


Via Mark Mayhew, ABroaderView
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101 Online Marketing Tips Strategies from Google [INFOGRAPHIC]

101 Online Marketing Tips Strategies from Google [INFOGRAPHIC] | Marketing&Advertising | Scoop.it
Online Marketing is important for all websites and webblogs, we bring the best 101 lessons and guides from Google for marketing for branding purpose...

Via Jonha Revesencio, Efraim Silver
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Facebook To Consider Charging Users to Highlight a Post | Social Media Today

Facebook To Consider Charging Users to Highlight a Post | Social Media Today | Marketing&Advertising | Scoop.it
Facebook is currently testing the idea to charge users to highlight a given post or picture on their Facebook wall.
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Study: Facebook Timeline Improves Fan Engagement For Brands

Study: Facebook Timeline Improves Fan Engagement For Brands | Marketing&Advertising | Scoop.it

Facebook posts by brands live longer on Timeline than they did prior to the social network’s massive overhaul, according to a study released Monday.


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Pinterest and Copyrights – What You Need to Know

There's some controversy surrounding Pinterest’s Terms and Conditions but here is what you need to know to protect yourself and your business.
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White Paper - How To Use Social Media to Improve Customer Service and Cut Costs

White Paper - How To Use Social Media to Improve Customer Service and Cut Costs | Marketing&Advertising | Scoop.it
White Paper - How To Use Social Media to Improve Customer Service and Cut Costs http://t.co/EQ9t1kzv...
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5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | Jeffbullas's Blog

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | Jeffbullas's Blog | Marketing&Advertising | Scoop.it
What do you use as your daily Social Media dashboard every day?Most likely not Twitter.com I am guessing.Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com.
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Social Sharing: Twitter has highest amplification rate, email has highest conversion rate | Marketingsherpa Blog

Social Sharing: Twitter has highest amplification rate, email has highest conversion rate | Marketingsherpa Blog | Marketing&Advertising | Scoop.it
Social referral programs allow companies to tap into their customer advocates to promote their brands, products and services by getting those customers to share within their social networks.

 

These programs then track the shares through to the conversion, whether that is a sale, an opt-in or a coupon redemption.

 

Extole recently conducted research on 20% of its customer base with an average data collection length of 45 weeks, and this research uncovered some interesting data points on social sharing among different companies....


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4 Ways to Measure Social Media Success With Free Tools | Social Media Examiner

4 Ways to Measure Social Media Success With Free Tools | Social Media Examiner | Marketing&Advertising | Scoop.it
Measure social media success: Use free powerful Google products to understand the successes and failures of your social media promotion or campaign.
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Pinerly: Hands on With the Newest Pinterest Analytics Tool

Pinerly: Hands on With the Newest Pinterest Analytics Tool | Marketing&Advertising | Scoop.it
New startup Pinerly wants to help you get a grip on your "Pinalytics." We go hands-on with the beta service.
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10 Tips to Gain More Exposure on Facebook | Social Media Today

10 Tips to Gain More Exposure on Facebook | Social Media Today | Marketing&Advertising | Scoop.it
gain more exposure on facebook...
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PinView Turns Your Facebook Timeline Into a Pinterest Board

PinView Turns Your Facebook Timeline Into a Pinterest Board | Marketing&Advertising | Scoop.it
PinView, a new Facebook app, displays items from your News Feed, Timeline, friends list and pages as small panels, just like Pinterest.

Via Enriched By Code , ABroaderView, malek
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30+ Cool Content Curation Tools for Personal & Professional Use

30+ Cool Content Curation Tools for Personal & Professional Use | Marketing&Advertising | Scoop.it
As the web becomes more and more inundated with blogs, videos, tweets, status updates, news, articles, and countless other forms of content, "information over...
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3 Google+ Power Users Reveal their Secrets

3 Google+ Power Users Reveal their Secrets | Marketing&Advertising | Scoop.it
I recently wrote an article about Google+ vs Facebook and a tribe turned up from Google+ and became rather engaged! The question that had been posed was whether Google+ was a Ghost town. I received an answer.

Via Alex Butler
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Facebook to Marketers, It’s Time for a Click to Action - Brian Solis

Facebook to Marketers, It’s Time for a Click to Action - Brian Solis | Marketing&Advertising | Scoop.it

You Like me…you really Like me. Wait. Maybe you don’t really Like me after all. According to our Facebook engagement metrics, only 1% of you actually react when we post. So, to keep the numbers up, our team posts more often, asks questions, runs polls, curates content, introduces more and more contests, and asks for your help to submit your pics and videos as part of our “user-generated” content campaigns. We measure success by the Likes, comments, shares, the number of conversations, and reach. While the Likes are rising, we’re starting to recognize the pattern…I guess we never really defined why you should “Like” us beyond the initial click. We just took for granted that a Like equated to an opt-in.

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Sponsored tweets hopefully aren’t here to stay | Social Media Today

Sponsored tweets hopefully aren’t here to stay | Social Media Today | Marketing&Advertising | Scoop.it
fake tweeting Showing my age here, but a decade or so ago when I first started mucking around with my websites and would use affiliate schemes to monetize them it always intrigued me how the industry was regulated, or not.
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How To Increase Your Online Influence #Infographic

How To Increase Your Online Influence #Infographic | Marketing&Advertising | Scoop.it

“Being Professional and Personal” is the key to his highly influential identity. This means all you need to do is be yourself and connect with others personally not professionally.

 

After building an online identity, we always think of increasing our online influence.

This Infographic by Reformation Designs, visualizes 5 basic tips on increasing your online influence:

http://bit.ly/M8U8io ;


Via maxOz, janlgordon, Neil Wilkins
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janlgordon's comment, May 13, 2012 12:42 PM
Thanks Michele, this is a great one!
John van den Brink's comment, May 13, 2012 2:19 PM
Jan thank you!
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Social Networking Stats: Top Brands Google+ Engagement Up 65%, #RLTM Scoreboard

Social Networking Stats: Top Brands Google+ Engagement Up 65%, #RLTM Scoreboard | Marketing&Advertising | Scoop.it
Six months after Google+ opened up to brands, 64 of the Interbrand Top 100 Brands are now on Google's social network and overall activity is on the rise...
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Twitter may have just lost all credibility – Simply Zesty - Simply Zesty

Twitter may have just lost all credibility – Simply Zesty - Simply Zesty | Marketing&Advertising | Scoop.it
It seems that Twitter has made a recent change to their 'verified account' option, offering this now only to advertisers on the site.
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Smartphones set to become the fastest spreading technology in ...

Smartphones set to become the fastest spreading technology in ... | Marketing&Advertising | Scoop.it
Android Phones · Android Tablets · Microsoft ...

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4 Ways To Increase Productivity & Optimize Your Social Media Schedule

4 Ways To Increase Productivity & Optimize Your Social Media Schedule | Marketing&Advertising | Scoop.it
Making the time to execute on a social media strategy can rattle even the most experienced marketers.

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7 Useful Pinterest Tools to Supercharge Your Pinfluence

7 Useful Pinterest Tools to Supercharge Your Pinfluence | Marketing&Advertising | Scoop.it
Several third-party sites and services have piggybacked on Pinterest's success, and can help you get more out of the social networking site.
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Mobile Advertising: 5 DIY Tips for Small Businesses

Mobile Advertising: 5 DIY Tips for Small Businesses | Marketing&Advertising | Scoop.it
The self-service market can be tricky for SMBs. Here are the top 5 DIY mobile advertising tips to help get you started.
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8 Twitter Marketing Mistakes - Shift Digital

8 Twitter Marketing Mistakes - Shift Digital | Marketing&Advertising | Scoop.it
Are you frustrated that you aren’t getting results from your Twitter campaign? Not sure what you’re doing wrong? Here are 8 Twitter marketing mistakes that might be hurting you: (Good morning!
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Brittany's comment, April 26, 2012 10:58 AM
Thank you for sharing Aslan! I appreciate it.