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The Vast Anatomy of a Successful Social Marketing Campaign [Infographic]

The Vast Anatomy of a Successful Social Marketing Campaign [Infographic] | Marketing&Advertising | Scoop.it

This piece and infographic is from Senay Johnson's Marketing Daily

 

Excerpt from this article:

 

"It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.

 

Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.

 

**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns".

 

In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See infographic here: [http://bit.ly/OIQf5y]


Via janlgordon
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Google+ Versus Facebook, The Comparisons Will Never End

Google+ Versus Facebook, The Comparisons Will Never End | Marketing&Advertising | Scoop.it

With Google+ becoming more of a household name, more comparisons to Facebook are being made. The service launch almost a year ago (June 28, 2011), and now has 170 million users.


Via Mark Mayhew, ABroaderView
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3 Google+ Power Users Reveal their Secrets

3 Google+ Power Users Reveal their Secrets | Marketing&Advertising | Scoop.it
I recently wrote an article about Google+ vs Facebook and a tribe turned up from Google+ and became rather engaged! The question that had been posed was whether Google+ was a Ghost town. I received an answer.

Via Alex Butler
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101 Online Marketing Tips Strategies from Google [INFOGRAPHIC]

101 Online Marketing Tips Strategies from Google [INFOGRAPHIC] | Marketing&Advertising | Scoop.it
Online Marketing is important for all websites and webblogs, we bring the best 101 lessons and guides from Google for marketing for branding purpose...

Via Jonha Revesencio, Efraim Silver
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Facebook to Marketers, It’s Time for a Click to Action - Brian Solis

Facebook to Marketers, It’s Time for a Click to Action - Brian Solis | Marketing&Advertising | Scoop.it

You Like me…you really Like me. Wait. Maybe you don’t really Like me after all. According to our Facebook engagement metrics, only 1% of you actually react when we post. So, to keep the numbers up, our team posts more often, asks questions, runs polls, curates content, introduces more and more contests, and asks for your help to submit your pics and videos as part of our “user-generated” content campaigns. We measure success by the Likes, comments, shares, the number of conversations, and reach. While the Likes are rising, we’re starting to recognize the pattern…I guess we never really defined why you should “Like” us beyond the initial click. We just took for granted that a Like equated to an opt-in.

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Facebook To Consider Charging Users to Highlight a Post | Social Media Today

Facebook To Consider Charging Users to Highlight a Post | Social Media Today | Marketing&Advertising | Scoop.it
Facebook is currently testing the idea to charge users to highlight a given post or picture on their Facebook wall.
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Study: Facebook Timeline Improves Fan Engagement For Brands

Study: Facebook Timeline Improves Fan Engagement For Brands | Marketing&Advertising | Scoop.it

Facebook posts by brands live longer on Timeline than they did prior to the social network’s massive overhaul, according to a study released Monday.


Via Efraim Silver
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43 Facebook Pages Have Over a Million Fans and Other Interesting Facts [Infographic]

43 Facebook Pages Have Over a Million Fans and Other Interesting Facts [Infographic] | Marketing&Advertising | Scoop.it
What has 4,177,653 Facebook followers, 245,839 Twitter followers, 1,018 YouTube subscribers, 294,467 Google+ fans, but only  67 followers o (43 Facebook Pages Have Over a Million Fans and Other Interesting Facts [Infographic] http://t.co/EOQVFUbB...)...

Via Harald Henn, Comufy
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Social Networking Stats: Top Brands Google+ Engagement Up 65%, #RLTM Scoreboard

Social Networking Stats: Top Brands Google+ Engagement Up 65%, #RLTM Scoreboard | Marketing&Advertising | Scoop.it
Six months after Google+ opened up to brands, 64 of the Interbrand Top 100 Brands are now on Google's social network and overall activity is on the rise...
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Twitter may have just lost all credibility – Simply Zesty - Simply Zesty

Twitter may have just lost all credibility – Simply Zesty - Simply Zesty | Marketing&Advertising | Scoop.it
It seems that Twitter has made a recent change to their 'verified account' option, offering this now only to advertisers on the site.
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'F_ck Yeah!' The Evolution of Tumblr's Big Trend

'F_ck Yeah!' The Evolution of Tumblr's Big Trend | Marketing&Advertising | Scoop.it
Tumblr has created an infographic which shares a little history on one of its most popular trends.
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Social Sharing: Twitter has highest amplification rate, email has highest conversion rate | Marketingsherpa Blog

Social Sharing: Twitter has highest amplification rate, email has highest conversion rate | Marketingsherpa Blog | Marketing&Advertising | Scoop.it
Social referral programs allow companies to tap into their customer advocates to promote their brands, products and services by getting those customers to share within their social networks.

 

These programs then track the shares through to the conversion, whether that is a sale, an opt-in or a coupon redemption.

 

Extole recently conducted research on 20% of its customer base with an average data collection length of 45 weeks, and this research uncovered some interesting data points on social sharing among different companies....


Via Jeff Domansky
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4 Ways to Measure Social Media Success With Free Tools | Social Media Examiner

4 Ways to Measure Social Media Success With Free Tools | Social Media Examiner | Marketing&Advertising | Scoop.it
Measure social media success: Use free powerful Google products to understand the successes and failures of your social media promotion or campaign.
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30+ Cool Content Curation Tools for Personal & Professional Use

30+ Cool Content Curation Tools for Personal & Professional Use | Marketing&Advertising | Scoop.it
As the web becomes more and more inundated with blogs, videos, tweets, status updates, news, articles, and countless other forms of content, "information over...
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Are Social Signals The Key to Google Rankings?

Are Social Signals The Key to Google Rankings? | Marketing&Advertising | Scoop.it

Does Google use social signals as a ranking factor? A lot of folks seem to think so. Are they wrong? Or is the answer a bit more complex?

 

"67.6 percent of all items were shared using Circles and 33.8 percent of items were shared publicly (these percentages add up to more than 100 percent since some users combined sharing options for posts)".

 

Full article: http://searchenginewatch.com/article/2184210/How-Much-Do-Social-Signals-Play-Into-Google-Rankings


Via Antonino Militello, Robin Good, Herve Peitrequin
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The Ultimate Guide to Marketing with Infographics | Unbounce

The Ultimate Guide to Marketing with Infographics | Unbounce | Marketing&Advertising | Scoop.it

Excerpted from original article:

"Infographics are awesome. Many marketers don’t know how to get the best out of infographics and reap the benefits available. The primary benefits being the generation of inbound links and making your posts incredibly sharable.

 

Here you’ll learn 12 ways to market an infographic:

 

***Building Your Own Infographic

This is the ideal method, but it’s not always possible (time, money, design talent), but if you can make them yourself, then it’s way better. Here are a bunch of tactics for how to do it right.

 

1. Create content that people actually want...

2. Infographic research...

3. Make sure it’s got data on it...

4. Infographic Design & Data Visualization...

5. Add an embed code to let others re-post it...

6. Making your Infographic go Viral...

7. Use your network...

 

 

***Using other people’s infographics:

People want backlinks – that’s why they create infographics in the first place. So this method of marketing serves two purposes; It gives you a content base to build a post from (awesome, quick and easy) and it gives some love back to the creator of the original work.

 

8. Finding Infographics...

9. Adding value...

10. What’s the proper etiquette for re-using others work?...

 

 

***Things You Should Do For all Infographics:

Regardless of whether you designed your own infographic or sourced one from elsewhere, there are certain things you should always do to ensure they get the attention they deserve. Here are some examples:

 

11. Add Pin It buttons...

12. Tweetables: Set up important and entertaining stats formatted as Tweets..."

 

 

This is just a summary. The full post includes many information, links, examples and key lessons.

Read full article here:

http://unbounce.com/content-marketing/ultimate-guide-to-marketing-with-infographics/

 


Via Giuseppe Mauriello, malek
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6 Link Building Tools to Boost Your Traffic

6 Link Building Tools to Boost Your Traffic | Marketing&Advertising | Scoop.it
We looked at six of the most popular link-building tools to figure out the pros and cons of each. Here's what you need to know.
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Facebook Tests New Timeline Design [PICS]

Facebook Tests New Timeline Design [PICS] | Marketing&Advertising | Scoop.it
Facebook is testing cosmetic changes to the top of users' Timelines, the company has confirmed.
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Sponsored tweets hopefully aren’t here to stay | Social Media Today

Sponsored tweets hopefully aren’t here to stay | Social Media Today | Marketing&Advertising | Scoop.it
fake tweeting Showing my age here, but a decade or so ago when I first started mucking around with my websites and would use affiliate schemes to monetize them it always intrigued me how the industry was regulated, or not.
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How To Increase Your Online Influence #Infographic

How To Increase Your Online Influence #Infographic | Marketing&Advertising | Scoop.it

“Being Professional and Personal” is the key to his highly influential identity. This means all you need to do is be yourself and connect with others personally not professionally.

 

After building an online identity, we always think of increasing our online influence.

This Infographic by Reformation Designs, visualizes 5 basic tips on increasing your online influence:

http://bit.ly/M8U8io ;


Via maxOz, janlgordon, Neil Wilkins
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janlgordon's comment, May 13, 2012 9:42 AM
Thanks Michele, this is a great one!
John van den Brink's comment, May 13, 2012 11:19 AM
Jan thank you!
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Pinterest and Copyrights – What You Need to Know

There's some controversy surrounding Pinterest’s Terms and Conditions but here is what you need to know to protect yourself and your business.
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White Paper - How To Use Social Media to Improve Customer Service and Cut Costs

White Paper - How To Use Social Media to Improve Customer Service and Cut Costs | Marketing&Advertising | Scoop.it
White Paper - How To Use Social Media to Improve Customer Service and Cut Costs http://t.co/EQ9t1kzv...
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5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | Jeffbullas's Blog

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | Jeffbullas's Blog | Marketing&Advertising | Scoop.it
What do you use as your daily Social Media dashboard every day?Most likely not Twitter.com I am guessing.Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com.
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Smartphones set to become the fastest spreading technology in ...

Smartphones set to become the fastest spreading technology in ... | Marketing&Advertising | Scoop.it
Android Phones · Android Tablets · Microsoft ...

Via Miguel Rodriguez
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4 Ways To Increase Productivity & Optimize Your Social Media Schedule

4 Ways To Increase Productivity & Optimize Your Social Media Schedule | Marketing&Advertising | Scoop.it
Making the time to execute on a social media strategy can rattle even the most experienced marketers.

Via Comufy, malek
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