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30+ Cool Content Curation Tools for Personal & Professional Use

30+ Cool Content Curation Tools for Personal & Professional Use | Marketing&Advertising | Scoop.it
As the web becomes more and more inundated with blogs, videos, tweets, status updates, news, articles, and countless other forms of content, "information over...
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How Social Signals Could Potentially Influence Local Search Results

How Social Signals Could Potentially Influence Local Search Results | Marketing&Advertising | Scoop.it
For a local business, localized search results are lifeblood to them. Focusing on a local SEO strategy can often have a bigger impact on their business model than focusing on the full organic results.
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Are Social Signals The Key to Google Rankings?

Are Social Signals The Key to Google Rankings? | Marketing&Advertising | Scoop.it

Does Google use social signals as a ranking factor? A lot of folks seem to think so. Are they wrong? Or is the answer a bit more complex?

 

"67.6 percent of all items were shared using Circles and 33.8 percent of items were shared publicly (these percentages add up to more than 100 percent since some users combined sharing options for posts)".

 

Full article: http://searchenginewatch.com/article/2184210/How-Much-Do-Social-Signals-Play-Into-Google-Rankings


Via Antonino Militello, Robin Good, Herve Peitrequin
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A Checklist for Measuring Your Content Marketing Success | Content Marketing Institute

A Checklist for Measuring Your Content Marketing Success | Content Marketing Institute | Marketing&Advertising | Scoop.it

Excerpted from article:

"As the halfway point of 2012 approaches, we suggest using this seven-step checklist for measuring your content marketing success. The goal is to take a fresh look at your content marketing from a broader, long-term perspective.

 

The process will help you pinpoint the areas of your content strategy that are working well, and those that could use some fine-tuning.

 

Use the Content Marketing Success Worksheet below to record your responses to the following questions:

 

1. Consistency: How consistent is your content marketing?

2. Relevance: Does your content marketing deliver the right information?

3. Style: Does your content engage your market?

4. Efficiency: Do you have an efficient process for selecting and producing topics for your content?

5. Influence: Does your market position or level of influence improve each month?

6. Goals: Does your content support your firm’s long-term goals?

7. Challenge: Does your staff find your content marketing to be adequately challenging?

 

It’s easy to put this analysis process into play in your organization — there are just two main steps:

 

1. Share the Content Marketing Success worksheet with your staff.

2. Rate your content marketing on a scale of 1–5.

 

No content marketing program is ever finished — there is always room for improvement."

 

 

Each element is analyzed with more information.

Read full article here: http://j.mp/KspKKn

 


Via Giuseppe Mauriello
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101 Online Marketing Tips Strategies from Google [INFOGRAPHIC]

101 Online Marketing Tips Strategies from Google [INFOGRAPHIC] | Marketing&Advertising | Scoop.it
Online Marketing is important for all websites and webblogs, we bring the best 101 lessons and guides from Google for marketing for branding purpose...

Via Jonha Revesencio, Efraim Silver
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Digital Marketing News – Social is biggest factor for SERPs « Blogger Network

Digital Marketing News – Social is biggest factor for SERPs « Blogger Network | Marketing&Advertising | Scoop.it
UTalkMarketing's Global Blogger Network...
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How Social Media Has Changed Brand Engagement | Social Media Today

How Social Media Has Changed Brand Engagement | Social Media Today | Marketing&Advertising | Scoop.it
social media evolution I’ve just rebranded and relocated from Blogger to WP.
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3 Tips for Monetising Your Content | Search Engine Journal

3 Tips for Monetising Your Content | Search Engine Journal | Marketing&Advertising | Scoop.it
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How Retailers Can Build Pinterest in Their Brands

How Retailers Can Build Pinterest in Their Brands | Marketing&Advertising | Scoop.it
With more than 10.4 million registered users, Pinterest presents retailers with new marketing opportunities and challenging them to embrace new tactics to connect with consumers online.
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New Professional Network Gives 30% Stake to Young Marketing Professionals

New Professional Network Gives 30% Stake to Young Marketing Professionals | Marketing&Advertising | Scoop.it

The worlds is going crazy! A new web project which will be set up in 2013 says it is ready to share 30% stake among 30 selected young marketing professionals who sends them answer to a list of questions mentioned at www.mareeq.pro. To review those applications a special jury of 10 famous marketing professionals will created. Nobody knows who will be those guys still... 

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Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks

Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks | Marketing&Advertising | Scoop.it
When marketers have scrutinized Google’s research on how organic and paid search results work together — the search giant concluded that nixing the paid ads would result in a 89% drop in clicks — it’s been clear there’s more to the story.

Via Val Melamed
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Build a Killer Website: 19 Dos and Don'ts

Build a Killer Website: 19 Dos and Don'ts | Marketing&Advertising | Scoop.it
If you do it right, your website can be the best marketing tool you have. Ilya Pozin, founder of the Web design firm Ciplex, on how not to screw it up.
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Content Curation In 45 Minutes A Day... And Free

Content Curation In 45 Minutes A Day... And Free | Marketing&Advertising | Scoop.it

I’m sure a lot of you guys have looked into curation software available ...

Obviously with the radically different price points they all do different things, but here’s the gist – a whole lot of this you can do for free.

 

Step One – Define your Parameters

Define your parameters by where you want the goods to go. Make sure everything is accessible from the beginning so you can leverage your curated content efficiently from the start.


Step Two – Choose your Weapons

e.g. Timely.is; G+ and FB

 

Step Three – Be Intentional with your Schedule

I can’t speak to your industry/niche but I can tell you that when I do my curation at somewhere between 6 and 8am EST I find a goldmine of posts that are brand-flipping-new

 

Step Four – Be Crazy Time Sensitive

I make sure to only curate content that is timely [less than 1% of the time curate something more than 24 hours old]

Open up a google search and type in “content marketing” at the beginning of my day, and set it to the last 24 hours.

 

Step Five – Be Consistent

As long as you are curating the same general stuff over and over it will work for you.


Notice: Steps 1-5 are all about the setup or protocol. Steps 6-9 are the actual daily work.

 

Step Six – Prepare for Battle

Open windows to the following places:

Google search
Timely.is
WP dashboard to my curation site
Google +
Facebook
Twitter
I also have a Word document open

 

Step Seven – Get Rolling

e.g. search for the term “content marketing” in the last 24 hours as shown above; grab 5 or 6 posts that are relevant and make tweets about them and put them on timely/buffer/scoopit

 

Step Eight – Natural Overflow

Doing twitter first thing after curation is great, if you have the time.

20-30 minutes after you have your automated posts in place to interact with your feed, clean out the spam tweeps, follow back the real people, etc.

 

Step Nine – Use what you Learn

Use your curation is as the basis for your own blogs

Not regurgitation, but rather letting your new-found knowledge fuel your next post. Or, add to the list of blog ideas you have on a running list somewhere.

 

Setting aside this 45 minutes a day to get the most relevant pieces of content your industry has to offer can not only fill your feeds, but it can also fuel your entire day. And it should, because you should be talking about the latest things in your industry.

 

Great ideas by Amie Marse - http://bit.ly/HfET6B ;


Via maxOz, janlgordon
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Matmi's comment, April 5, 2012 5:16 AM
Some great tips. Would you also spend the time commenting on the curated posts? I know there are some who believe that it is a necessity and others who feel there is no need as you are merely helping others to filter the noise. I try to mix it up depending on time available.
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SEO: Tweets Do Affect Rankings [Study]

SEO: Tweets Do Affect Rankings [Study] | Marketing&Advertising | Scoop.it

From the original article: "In the biggest study of its kind, we have found that there is strong correlation between the amount of tweets about a URL, and its Google ranking.

 

Key Stats:

 

1) Study shows that URLs receive a significant boost in Google rankings when they are shared on Twitter

 

2) The effects of this boost seem to level out at around 50 tweets, and the subsequent benefit of gaining additional tweets is minimal until around 5,000 tweets

 

3) After 5,000 tweets the average ranking of URLs improves considerably
URLs receiving over 7,500 tweets almost always rank inside the top 5 results

 

4) Average rankings are heavily correlated to the number of tweets about each URL".

 

 

You better read it. 8/10

 

Full article: http://www.branded3.com/tweets-vs-rankings


Via Antonino Militello, Robin Good
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Confirmed SEO Facts (by Matt Cutts)

Confirmed SEO Facts (by Matt Cutts) | Marketing&Advertising | Scoop.it
After many months following the blog and video posts of Google's Search Quality Group big cheese "Matt Cutts" I have been making notes and decided to write down some of his confirmed statements.
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Testing Negative SEO - Does Negative SEO Really Work? #Infographic

Testing Negative SEO - Does Negative SEO Really Work? #Infographic | Marketing&Advertising | Scoop.it

Does Negative SEO really work?

 

 

TastyPlacement created a simple Study to test the theory if poor quality links can harm a website's ranking position.

 

Negative SEO is an undertaking whereby a business competitor attempts to harm the search ranking position of a competing website through the procurement of junk and spam links.

 

This Study shows that Negative SEO is very real, and can be accomplished for very little money.

 

Read Methodology and Stats here:  http://bit.ly/MvW7fW ;

By TastyPlacement - http://bit.ly/KBn2qJ ;

Source: http://bit.ly/MvW7fW ;


Via maxOz, Jesús Hernández, malek
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maxOz's comment, June 11, 2012 2:54 AM
Guillaume, Thanks for your input. Tasty Placement don't include recovery information, I'm sure recovery would occur but at a cost.
It is scary to think that for literally "peanuts" you could destroy a competitors site, Cheers Michele
maxOz's comment, June 11, 2012 2:55 AM
Ralph, thanks for your comments and input, with appreciation, Michele x
malek's comment, June 11, 2012 5:00 AM
appreciate support.
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How to Build and Operate a Content Marketing Machine | SEOMoz

How to Build and Operate a Content Marketing Machine | SEOMoz | Marketing&Advertising | Scoop.it

Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing.


Via Ken Horst, Jeff Domansky
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6 Link Building Tools to Boost Your Traffic

6 Link Building Tools to Boost Your Traffic | Marketing&Advertising | Scoop.it
We looked at six of the most popular link-building tools to figure out the pros and cons of each. Here's what you need to know.
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Google Search Just Got 1,000 Times Smarter

Google Search Just Got 1,000 Times Smarter | Marketing&Advertising | Scoop.it
Google has introduced the "Knowledge Graph" — or semantic analysis — to its most fundamental tool, search. Here's what that means.
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Media.net is building an army to challenge Google’s contextual advertising dominance

Media.net is building an army to challenge Google’s contextual advertising dominance | Marketing&Advertising | Scoop.it
You've probably never heard of Divyank 'Div' Turakhia, and that's a shame.

Turakhia is an amazing India-born serial entrepreneur who started his first business when he was 14 years ...
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Why Pay-Per-Click Ads Are Wasting Your Money

Why Pay-Per-Click Ads Are Wasting Your Money | Marketing&Advertising | Scoop.it
Paid click campaigns are traffic drivers, but they could be doing a lot better, considering that half the time they don’t work. Here's why.
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ALWAYS BE UP TO DATE WITH ADVERTISING, FOLLOW ME!

ALWAYS BE UP TO DATE WITH ADVERTISING, FOLLOW ME! | Marketing&Advertising | Scoop.it

Hello! Just push the button in the top right corner saying "Follow" and always be informed about VIRAL Videos, Video COMMERCIALS, OUTDOOR Advertising, AUDIO Commercials and Success Stories. As a bonus you will get tons of interesting information and articles devoted to marketing, digital marketing and advertising, social medias and search engines. Welcome to ADMAREEQ!

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PROBABLY WE ARE CRAZY, BUT WE ARE GOING TO GIVE A 30% STAKE!

PROBABLY WE ARE CRAZY, BUT WE ARE GOING TO GIVE A 30% STAKE! | Marketing&Advertising | Scoop.it

Amazing. A new project for marketing professionals wants to attract 30 young marketing talents by giving them 30% share (1% stake to one marketer) at the very start up. It seems, getting a sweet stake will be easy... They say that the one who pretends to that share should send them a mail with several answers to several questions mentioned on the website www.mareeq.pro and after that in a few months 30 luckies will be selected. Who will be those guys?!) 

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30+ Search Engine Optimization Techniques You Cannot Miss

30+ Search Engine Optimization Techniques You Cannot Miss | Marketing&Advertising | Scoop.it
You completed a web site for your business about three months ago, but you are still not seeing very many people visiting your web site.
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5 Blogging Tips to Increase Traffic and Boost Your Business | Social Media Examiner

5 Blogging Tips to Increase Traffic and Boost Your Business | Social Media Examiner | Marketing&Advertising | Scoop.it

This platform can generate tremendous traffic, leads and sales for your business that you otherwise would not have had.

Unfortunately though, most businesses do not blog well. Why? Because they refuse to think like a consumer.

 

There are sound blogging practices here that could truly help your company.

 

1) Leverage the power of “versus”:

As consumers, we love to compare. So look for ways to compare the products and services you sell versus the products and services of others in your field. Give factual information about each. The opportunities here are almost endless and the amount of content ideas that can come from this one subject could very well give you dozens or even hundreds of blog post possibilities.

 

2) People want the best, now give it to them:

There is a very good chance the prospects and customers in your industry are online searching these types of phrases, which is why you should look for opportunities to utilize the word “best” in your content.

 

3) Focus on problems...

 

4) Reveal pricing:

Pricing questions are the first ones consumers tend to ask, then we need to figure out ways to address the subject in our content. 

Be more open about pricing to set yourself apart from your competitors and garner respect from consumers who appreciate your willingness to address their questions. 

 

5) Break news:

If you truly want to be known as the voice of your industry, the subject of real-time breaking news can have an incredible impact on your company’s brand and authority.

 

Read full article here: http://j.mp/HhRkey


Via Giuseppe Mauriello
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