As the web becomes more and more inundated with blogs, videos, tweets, status updates, news, articles, and countless other forms of content, "information over...
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Does Google use social signals as a ranking factor? A lot of folks seem to think so. Are they wrong? Or is the answer a bit more complex?
"67.6 percent of all items were shared using Circles and 33.8 percent of items were shared publicly (these percentages add up to more than 100 percent since some users combined sharing options for posts)".
Via Antonino Militello, Robin Good, Herve Peitrequin
Excerpted from article:
"As the halfway point of 2012 approaches, we suggest using this seven-step checklist for measuring your content marketing success. The goal is to take a fresh look at your content marketing from a broader, long-term perspective.
The process will help you pinpoint the areas of your content strategy that are working well, and those that could use some fine-tuning.
Use the Content Marketing Success Worksheet below to record your responses to the following questions:
1. Consistency: How consistent is your content marketing?
2. Relevance: Does your content marketing deliver the right information?
3. Style: Does your content engage your market?
4. Efficiency: Do you have an efficient process for selecting and producing topics for your content?
5. Influence: Does your market position or level of influence improve each month?
6. Goals: Does your content support your firm’s long-term goals?
7. Challenge: Does your staff find your content marketing to be adequately challenging?
It’s easy to put this analysis process into play in your organization — there are just two main steps:
1. Share the Content Marketing Success worksheet with your staff.
2. Rate your content marketing on a scale of 1–5.
No content marketing program is ever finished — there is always room for improvement."
Each element is analyzed with more information.
Read full article here: http://j.mp/KspKKn
Via Giuseppe Mauriello
From the original article: "In the biggest study of its kind, we have found that there is strong correlation between the amount of tweets about a URL, and its Google ranking.
1) Study shows that URLs receive a significant boost in Google rankings when they are shared on Twitter
2) The effects of this boost seem to level out at around 50 tweets, and the subsequent benefit of gaining additional tweets is minimal until around 5,000 tweets
3) After 5,000 tweets the average ranking of URLs improves considerably
4) Average rankings are heavily correlated to the number of tweets about each URL".
You better read it. 8/10
Full article: http://www.branded3.com/tweets-vs-rankings
Via Antonino Militello, Robin Good
Does Negative SEO really work?
TastyPlacement created a simple Study to test the theory if poor quality links can harm a website's ranking position.
Negative SEO is an undertaking whereby a business competitor attempts to harm the search ranking position of a competing website through the procurement of junk and spam links.
This Study shows that Negative SEO is very real, and can be accomplished for very little money.
Read Methodology and Stats here: http://bit.ly/MvW7fW ;
By TastyPlacement - http://bit.ly/KBn2qJ ;
Source: http://bit.ly/MvW7fW ;
Via maxOz, Jesús Hernández, malek