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10 Brands Dominating on Google+

10 Brands Dominating on Google+ | Marketing&Advertising | Scoop.it
Today marks one year since Google+ came onto the social media scene.

 

A year has passed since Google launched its social platform, Google+, and while some users complain that the social network has become an echoing abyss, many brands would argue the opposite.

 

Brands and companies have been using Google+ since November 2011, when the network rolled out to businesses and other non-individual entities. The new social arena provided an opportunity to strengthen relationships with consumers and make up for any lack of success on other social networks, such as Facebook or Twitter.

 

READ FULL ARTICLE for the 10 brands who are seeing success on Google+


Via Neil Wilkins
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The Perfect Landing Page. Landing page examples and 12 tips - Smart Insights Digital Marketing Advice

The Perfect Landing Page. Landing page examples and 12 tips - Smart Insights Digital Marketing Advice | Marketing&Advertising | Scoop.it
Landing page examples and best practice advice Most discussion of web design in companies who don't know the power of landing pages still tends to focus o. Marketing topic(s):Landing page optimisation, Lead generation strategy.

Via Neil Wilkins
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Testing Negative SEO - Does Negative SEO Really Work? #Infographic

Testing Negative SEO - Does Negative SEO Really Work? #Infographic | Marketing&Advertising | Scoop.it

Does Negative SEO really work?

 

 

TastyPlacement created a simple Study to test the theory if poor quality links can harm a website's ranking position.

 

Negative SEO is an undertaking whereby a business competitor attempts to harm the search ranking position of a competing website through the procurement of junk and spam links.

 

This Study shows that Negative SEO is very real, and can be accomplished for very little money.

 

Read Methodology and Stats here:  http://bit.ly/MvW7fW ;

By TastyPlacement - http://bit.ly/KBn2qJ ;

Source: http://bit.ly/MvW7fW ;


Via maxOz, Jesús Hernández, malek
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maxOz's comment, June 11, 2012 5:54 AM
Guillaume, Thanks for your input. Tasty Placement don't include recovery information, I'm sure recovery would occur but at a cost.
It is scary to think that for literally "peanuts" you could destroy a competitors site, Cheers Michele
maxOz's comment, June 11, 2012 5:55 AM
Ralph, thanks for your comments and input, with appreciation, Michele x
malek's comment, June 11, 2012 8:00 AM
appreciate support.
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How to Build and Operate a Content Marketing Machine | SEOMoz

How to Build and Operate a Content Marketing Machine | SEOMoz | Marketing&Advertising | Scoop.it

Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing.


Via Ken Horst, Jeff Domansky
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6 Link Building Tools to Boost Your Traffic

6 Link Building Tools to Boost Your Traffic | Marketing&Advertising | Scoop.it
We looked at six of the most popular link-building tools to figure out the pros and cons of each. Here's what you need to know.
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Three Steps to More Word-of-Mouth - and More Business

Three Steps to More Word-of-Mouth - and More Business | Marketing&Advertising | Scoop.it

Word of Mouth is the greatest free marketing a business can have, and any steps a business can take to generate a greater volume of word of mouth endorsements, is well worth the investment of any resources required.

 

Social media has changed the game, and made it far easier for smart businesses to encourage people to give great word of mouth endorsements, to their businesses.

 

This excellent article, discusses the three step engagement cycle that leads to greater word of mouth recommendations, and for each step it provides examples that you can use to develop improved levels of word of mouth for your business.


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How Social Media Has Changed Brand Engagement | Social Media Today

How Social Media Has Changed Brand Engagement | Social Media Today | Marketing&Advertising | Scoop.it
social media evolution I’ve just rebranded and relocated from Blogger to WP.
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LinkedIn Lets Marketers Target Followers | Social Media Today

LinkedIn Lets Marketers Target Followers | Social Media Today | Marketing&Advertising | Scoop.it
LinkedIn Let’s Marketers Target FollowersLinkedIn rolled out two new targeting and analytics products aimed at helping companies leverage the LinkedIn users following them.
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31 Silicon Valley investment firms who turn startups into success stories

31 Silicon Valley investment firms who turn startups into success stories | Marketing&Advertising | Scoop.it
Startups thrive in Silicon Valley, and venture capitalists are helping promote growth in the area. This infographic reveals important insights facts about how huge the Silicon Valley ...
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New Framework for Social Media Analytics with Actionable Business Insights [Infographic]

New Framework for Social Media Analytics with Actionable Business Insights [Infographic] | Marketing&Advertising | Scoop.it

I selected this infographic posted by Mike Lewis from Awareness because he has always been one of my trusted sources he is a person who knows what he's talking about. This  appeared in socialmediatoday

 

Intro:

"New to Social Analytics? Here are some key metrics you need to get actionable insights for marketing sales and customer service effectiveness

 

"In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness"

 

Social Analytics Defined:

 

**An evolving business discipline that aggregates and analyzes online conversations (industry, competitive, prospect, consumer, customer) and social activity generated by brands across social channels.

 

**Social analytics enable organizations to act on the derived intelligence for business results, improving brand awareness and reputation, marketing and sales effectiveness and customer satisfaction and advocacy.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

See infographic here: [http://bit.ly/JBeApG]


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How To Increase Your Online Influence #Infographic

How To Increase Your Online Influence #Infographic | Marketing&Advertising | Scoop.it

“Being Professional and Personal” is the key to his highly influential identity. This means all you need to do is be yourself and connect with others personally not professionally.

 

After building an online identity, we always think of increasing our online influence.

This Infographic by Reformation Designs, visualizes 5 basic tips on increasing your online influence:

http://bit.ly/M8U8io ;


Via maxOz, janlgordon, Neil Wilkins
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janlgordon's comment, May 13, 2012 12:42 PM
Thanks Michele, this is a great one!
John van den Brink's comment, May 13, 2012 2:19 PM
Jan thank you!
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43 Facebook Pages Have Over a Million Fans and Other Interesting Facts [Infographic]

43 Facebook Pages Have Over a Million Fans and Other Interesting Facts [Infographic] | Marketing&Advertising | Scoop.it
What has 4,177,653 Facebook followers, 245,839 Twitter followers, 1,018 YouTube subscribers, 294,467 Google+ fans, but only  67 followers o (43 Facebook Pages Have Over a Million Fans and Other Interesting Facts [Infographic] http://t.co/EOQVFUbB...)...

Via Harald Henn, Comufy
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Twitter may have just lost all credibility – Simply Zesty - Simply Zesty

Twitter may have just lost all credibility – Simply Zesty - Simply Zesty | Marketing&Advertising | Scoop.it
It seems that Twitter has made a recent change to their 'verified account' option, offering this now only to advertisers on the site.
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2012: The State of Social Media & Social Media Marketing

This presentation is a 2012 mid-year update and complement to the original "State of Social" presentation by Esteban Contreras


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The Ultimate Guide to Marketing with Infographics | Unbounce

The Ultimate Guide to Marketing with Infographics | Unbounce | Marketing&Advertising | Scoop.it

Excerpted from original article:

"Infographics are awesome. Many marketers don’t know how to get the best out of infographics and reap the benefits available. The primary benefits being the generation of inbound links and making your posts incredibly sharable.

 

Here you’ll learn 12 ways to market an infographic:

 

***Building Your Own Infographic

This is the ideal method, but it’s not always possible (time, money, design talent), but if you can make them yourself, then it’s way better. Here are a bunch of tactics for how to do it right.

 

1. Create content that people actually want...

2. Infographic research...

3. Make sure it’s got data on it...

4. Infographic Design & Data Visualization...

5. Add an embed code to let others re-post it...

6. Making your Infographic go Viral...

7. Use your network...

 

 

***Using other people’s infographics:

People want backlinks – that’s why they create infographics in the first place. So this method of marketing serves two purposes; It gives you a content base to build a post from (awesome, quick and easy) and it gives some love back to the creator of the original work.

 

8. Finding Infographics...

9. Adding value...

10. What’s the proper etiquette for re-using others work?...

 

 

***Things You Should Do For all Infographics:

Regardless of whether you designed your own infographic or sourced one from elsewhere, there are certain things you should always do to ensure they get the attention they deserve. Here are some examples:

 

11. Add Pin It buttons...

12. Tweetables: Set up important and entertaining stats formatted as Tweets..."

 

 

This is just a summary. The full post includes many information, links, examples and key lessons.

Read full article here:

http://unbounce.com/content-marketing/ultimate-guide-to-marketing-with-infographics/

 


Via Giuseppe Mauriello, malek
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A Checklist for Measuring Your Content Marketing Success | Content Marketing Institute

A Checklist for Measuring Your Content Marketing Success | Content Marketing Institute | Marketing&Advertising | Scoop.it

Excerpted from article:

"As the halfway point of 2012 approaches, we suggest using this seven-step checklist for measuring your content marketing success. The goal is to take a fresh look at your content marketing from a broader, long-term perspective.

 

The process will help you pinpoint the areas of your content strategy that are working well, and those that could use some fine-tuning.

 

Use the Content Marketing Success Worksheet below to record your responses to the following questions:

 

1. Consistency: How consistent is your content marketing?

2. Relevance: Does your content marketing deliver the right information?

3. Style: Does your content engage your market?

4. Efficiency: Do you have an efficient process for selecting and producing topics for your content?

5. Influence: Does your market position or level of influence improve each month?

6. Goals: Does your content support your firm’s long-term goals?

7. Challenge: Does your staff find your content marketing to be adequately challenging?

 

It’s easy to put this analysis process into play in your organization — there are just two main steps:

 

1. Share the Content Marketing Success worksheet with your staff.

2. Rate your content marketing on a scale of 1–5.

 

No content marketing program is ever finished — there is always room for improvement."

 

 

Each element is analyzed with more information.

Read full article here: http://j.mp/KspKKn

 


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101 Online Marketing Tips Strategies from Google [INFOGRAPHIC]

101 Online Marketing Tips Strategies from Google [INFOGRAPHIC] | Marketing&Advertising | Scoop.it
Online Marketing is important for all websites and webblogs, we bring the best 101 lessons and guides from Google for marketing for branding purpose...

Via Jonha Revesencio, Efraim Silver
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Digital Marketing News – Social is biggest factor for SERPs « Blogger Network

Digital Marketing News – Social is biggest factor for SERPs « Blogger Network | Marketing&Advertising | Scoop.it
UTalkMarketing's Global Blogger Network...
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How Much - and How Little - the Web Has Changed in 9 Years

How Much - and How Little - the Web Has Changed in 9 Years | Marketing&Advertising | Scoop.it
For ReadWriteWeb's ninth anniversary last week, our founder and Editor-in-Chief Richard MacManus took a loving look back at how the site has evolved over the years.
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The Engagement Effect (For Digital Marketers) | Social Media Today

The Engagement Effect (For Digital Marketers) | Social Media Today | Marketing&Advertising | Scoop.it
Ben Franklin once wrote, “Tell me and I’ll forget.   Show me and I might remember.   Involve me and I will understand.”  ...
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Microsoft + Facebook Taking the Search Engine to a Whole New Level | Social Media Today

Microsoft + Facebook Taking the Search Engine to a Whole New Level | Social Media Today | Marketing&Advertising | Scoop.it
Search algorithms have used machine learning and artificial intelligence to predict which of the billions of pages on the Internet might be most relevant to your search.Google has spent so much time, money and effort trying to make their search engine...
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Study: Facebook Timeline Improves Fan Engagement For Brands

Study: Facebook Timeline Improves Fan Engagement For Brands | Marketing&Advertising | Scoop.it

Facebook posts by brands live longer on Timeline than they did prior to the social network’s massive overhaul, according to a study released Monday.


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Voice Overs Of The World: It's a Potato Head World, We're Just Living In It | Voice Coaches

Voice Overs Of The World: It's a Potato Head World, We're Just Living In It | Voice Coaches | Marketing&Advertising | Scoop.it
According to Hasbro, Mr. Potato Head was the first toy ever to be marketed in a television commercial and -- what do you know? -- it's driven by a voice over!
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Truth, Lies & Facebook Advertising

Truth, Lies & Facebook Advertising | Marketing&Advertising | Scoop.it
What is the real value of Facebook's advertising business? One thing is for sure: Wall Street has no idea. And neither do Facebook advertisers. And therein lies the huge unspoken caveat to Facebook's $86+ billion IPO.

Via Alex Butler
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White Paper - How To Use Social Media to Improve Customer Service and Cut Costs

White Paper - How To Use Social Media to Improve Customer Service and Cut Costs | Marketing&Advertising | Scoop.it
White Paper - How To Use Social Media to Improve Customer Service and Cut Costs http://t.co/EQ9t1kzv...
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