This platform can generate tremendous traffic, leads and sales for your business that you otherwise would not have had.
Unfortunately though, most businesses do not blog well. Why? Because they refuse to think like a consumer.
There are sound blogging practices here that could truly help your company.
1) Leverage the power of “versus”:
As consumers, we love to compare. So look for ways to compare the products and services you sell versus the products and services of others in your field. Give factual information about each. The opportunities here are almost endless and the amount of content ideas that can come from this one subject could very well give you dozens or even hundreds of blog post possibilities.
2) People want the best, now give it to them:
There is a very good chance the prospects and customers in your industry are online searching these types of phrases, which is why you should look for opportunities to utilize the word “best” in your content.
3) Focus on problems...
4) Reveal pricing:
Pricing questions are the first ones consumers tend to ask, then we need to figure out ways to address the subject in our content.
Be more open about pricing to set yourself apart from your competitors and garner respect from consumers who appreciate your willingness to address their questions.
5) Break news:
If you truly want to be known as the voice of your industry, the subject of real-time breaking news can have an incredible impact on your company’s brand and authority.
Read full article here: http://j.mp/HhRkey
Via Giuseppe Mauriello