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The Vast Anatomy of a Successful Social Marketing Campaign [Infographic]

The Vast Anatomy of a Successful Social Marketing Campaign [Infographic] | Marketing&Advertising | Scoop.it

This piece and infographic is from Senay Johnson's Marketing Daily

 

Excerpt from this article:

 

"It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.

 

Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.

 

**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns".

 

In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See infographic here: [http://bit.ly/OIQf5y]


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Confirmed SEO Facts (by Matt Cutts)

Confirmed SEO Facts (by Matt Cutts) | Marketing&Advertising | Scoop.it
After many months following the blog and video posts of Google's Search Quality Group big cheese "Matt Cutts" I have been making notes and decided to write down some of his confirmed statements.
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Are Social Signals The Key to Google Rankings?

Are Social Signals The Key to Google Rankings? | Marketing&Advertising | Scoop.it

Does Google use social signals as a ranking factor? A lot of folks seem to think so. Are they wrong? Or is the answer a bit more complex?

 

"67.6 percent of all items were shared using Circles and 33.8 percent of items were shared publicly (these percentages add up to more than 100 percent since some users combined sharing options for posts)".

 

Full article: http://searchenginewatch.com/article/2184210/How-Much-Do-Social-Signals-Play-Into-Google-Rankings


Via Antonino Militello, Robin Good, Herve Peitrequin
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Testing Negative SEO - Does Negative SEO Really Work? #Infographic

Testing Negative SEO - Does Negative SEO Really Work? #Infographic | Marketing&Advertising | Scoop.it

Does Negative SEO really work?

 

 

TastyPlacement created a simple Study to test the theory if poor quality links can harm a website's ranking position.

 

Negative SEO is an undertaking whereby a business competitor attempts to harm the search ranking position of a competing website through the procurement of junk and spam links.

 

This Study shows that Negative SEO is very real, and can be accomplished for very little money.

 

Read Methodology and Stats here:  http://bit.ly/MvW7fW ;

By TastyPlacement - http://bit.ly/KBn2qJ ;

Source: http://bit.ly/MvW7fW ;


Via maxOz, Jesús Hernández, malek
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maxOz's comment, June 11, 2012 5:54 AM
Guillaume, Thanks for your input. Tasty Placement don't include recovery information, I'm sure recovery would occur but at a cost.
It is scary to think that for literally "peanuts" you could destroy a competitors site, Cheers Michele
maxOz's comment, June 11, 2012 5:55 AM
Ralph, thanks for your comments and input, with appreciation, Michele x
malek's comment, June 11, 2012 8:00 AM
appreciate support.
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How to Build and Operate a Content Marketing Machine | SEOMoz

How to Build and Operate a Content Marketing Machine | SEOMoz | Marketing&Advertising | Scoop.it

Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing.


Via Ken Horst, Jeff Domansky
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Digital Marketing News – Social is biggest factor for SERPs « Blogger Network

Digital Marketing News – Social is biggest factor for SERPs « Blogger Network | Marketing&Advertising | Scoop.it
UTalkMarketing's Global Blogger Network...
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Twitter Can't Beat Facebook

Twitter Can't Beat Facebook | Marketing&Advertising | Scoop.it
Hardcore Twitter users, I know you're a loyal bunch (in fact, I consider myself one of you). So don't take this personally.
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43 Facebook Pages Have Over a Million Fans and Other Interesting Facts [Infographic]

43 Facebook Pages Have Over a Million Fans and Other Interesting Facts [Infographic] | Marketing&Advertising | Scoop.it
What has 4,177,653 Facebook followers, 245,839 Twitter followers, 1,018 YouTube subscribers, 294,467 Google+ fans, but only  67 followers o (43 Facebook Pages Have Over a Million Fans and Other Interesting Facts [Infographic] http://t.co/EOQVFUbB...)...

Via Harald Henn, Comufy
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Google May Be Close to Acquiring Meebo for $100 Million [REPORT]

Google May Be Close to Acquiring Meebo for $100 Million [REPORT] | Marketing&Advertising | Scoop.it
Google is in talks to acquire Meebo for around $100 million, sources say.
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4 Ways to Measure Social Media Success With Free Tools | Social Media Examiner

4 Ways to Measure Social Media Success With Free Tools | Social Media Examiner | Marketing&Advertising | Scoop.it
Measure social media success: Use free powerful Google products to understand the successes and failures of your social media promotion or campaign.
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Get more eyeballs on your blog posts

Get more eyeballs on your blog posts | Marketing&Advertising | Scoop.it
Blog post at Birds on the Blog : You have written your blog post, checked for Spellos, Typos and Grammos (Grammos are a bit like cheerios but less happy) and added an image [..]...
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7 Reasons To Embrace Online Culture #Infographic

7 Reasons To Embrace Online Culture #Infographic | Marketing&Advertising | Scoop.it

2 billion people are online. 85% of customers expect businesses to be active in social media. Word of mouse = word of mouth.

 

Here are 7 reasons - http://bit.ly/JrexbQ - and some thought provoking questions to get you loving Facebook, Twitter, emarketing, blogs and more...

 

#1. 80% businesses are NOT passionate

Show you’re human. Business is built on relationships. Your web presence must show you are passionate

#2. 55% more web visitors & 67% more leads for businesses that blog

#3. 68% Email subscribers & Twitter followers are likely to buy

#4. 20-30% Emarketing response rate

#5. 30% customer questions & compliments get no reply

#6. 77% customers read brand posts but don’t comment

#7. 71% complaints on Twitter are NOT responded to

 

Download / Embed: http://bit.ly/JrexbQ ;


Via maxOz, janlgordon
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Google Proposes New Metrics for Online Advertising

Google Proposes New Metrics for Online Advertising | Marketing&Advertising | Scoop.it
Google is proposing new metrics for the online ad industry that go beyond click-throughs and impressions.
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10 Brands Dominating on Google+

10 Brands Dominating on Google+ | Marketing&Advertising | Scoop.it
Today marks one year since Google+ came onto the social media scene.

 

A year has passed since Google launched its social platform, Google+, and while some users complain that the social network has become an echoing abyss, many brands would argue the opposite.

 

Brands and companies have been using Google+ since November 2011, when the network rolled out to businesses and other non-individual entities. The new social arena provided an opportunity to strengthen relationships with consumers and make up for any lack of success on other social networks, such as Facebook or Twitter.

 

READ FULL ARTICLE for the 10 brands who are seeing success on Google+


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Google+ Versus Facebook, The Comparisons Will Never End

Google+ Versus Facebook, The Comparisons Will Never End | Marketing&Advertising | Scoop.it

With Google+ becoming more of a household name, more comparisons to Facebook are being made. The service launch almost a year ago (June 28, 2011), and now has 170 million users.


Via Mark Mayhew, ABroaderView
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3 Google+ Power Users Reveal their Secrets

3 Google+ Power Users Reveal their Secrets | Marketing&Advertising | Scoop.it
I recently wrote an article about Google+ vs Facebook and a tribe turned up from Google+ and became rather engaged! The question that had been posed was whether Google+ was a Ghost town. I received an answer.

Via Alex Butler
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A Checklist for Measuring Your Content Marketing Success | Content Marketing Institute

A Checklist for Measuring Your Content Marketing Success | Content Marketing Institute | Marketing&Advertising | Scoop.it

Excerpted from article:

"As the halfway point of 2012 approaches, we suggest using this seven-step checklist for measuring your content marketing success. The goal is to take a fresh look at your content marketing from a broader, long-term perspective.

 

The process will help you pinpoint the areas of your content strategy that are working well, and those that could use some fine-tuning.

 

Use the Content Marketing Success Worksheet below to record your responses to the following questions:

 

1. Consistency: How consistent is your content marketing?

2. Relevance: Does your content marketing deliver the right information?

3. Style: Does your content engage your market?

4. Efficiency: Do you have an efficient process for selecting and producing topics for your content?

5. Influence: Does your market position or level of influence improve each month?

6. Goals: Does your content support your firm’s long-term goals?

7. Challenge: Does your staff find your content marketing to be adequately challenging?

 

It’s easy to put this analysis process into play in your organization — there are just two main steps:

 

1. Share the Content Marketing Success worksheet with your staff.

2. Rate your content marketing on a scale of 1–5.

 

No content marketing program is ever finished — there is always room for improvement."

 

 

Each element is analyzed with more information.

Read full article here: http://j.mp/KspKKn

 


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101 Online Marketing Tips Strategies from Google [INFOGRAPHIC]

101 Online Marketing Tips Strategies from Google [INFOGRAPHIC] | Marketing&Advertising | Scoop.it
Online Marketing is important for all websites and webblogs, we bring the best 101 lessons and guides from Google for marketing for branding purpose...

Via Jonha Revesencio, Efraim Silver
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Google Search Just Got 1,000 Times Smarter

Google Search Just Got 1,000 Times Smarter | Marketing&Advertising | Scoop.it
Google has introduced the "Knowledge Graph" — or semantic analysis — to its most fundamental tool, search. Here's what that means.
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Media.net is building an army to challenge Google’s contextual advertising dominance

Media.net is building an army to challenge Google’s contextual advertising dominance | Marketing&Advertising | Scoop.it
You've probably never heard of Divyank 'Div' Turakhia, and that's a shame.

Turakhia is an amazing India-born serial entrepreneur who started his first business when he was 14 years ...
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Social Networking Stats: Top Brands Google+ Engagement Up 65%, #RLTM Scoreboard

Social Networking Stats: Top Brands Google+ Engagement Up 65%, #RLTM Scoreboard | Marketing&Advertising | Scoop.it
Six months after Google+ opened up to brands, 64 of the Interbrand Top 100 Brands are now on Google's social network and overall activity is on the rise...
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4 Ways To Increase Productivity & Optimize Your Social Media Schedule

4 Ways To Increase Productivity & Optimize Your Social Media Schedule | Marketing&Advertising | Scoop.it
Making the time to execute on a social media strategy can rattle even the most experienced marketers.

Via Comufy, malek
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YouTube's 20 Most-Shared Ads in April [VIDEOS]

YouTube's 20 Most-Shared Ads in April [VIDEOS] | Marketing&Advertising | Scoop.it
Check out the 20 most-shared YouTube ads for the month of April, featuring Google, Nike, Tipp-Ex and more.
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7 Quirky, Comical and Downright Weird YouTube Channels

7 Quirky, Comical and Downright Weird YouTube Channels | Marketing&Advertising | Scoop.it
These seven YouTube channels will have you laughing more with each click.
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6 Content Marketing Tips For Google+ - Small Business Trends

6 Content Marketing Tips For Google+ - Small Business Trends | Marketing&Advertising | Scoop.it
With 170 million users and growing, Google+ has certainly proven that it's worth the SMB time investment and a content marketing strategy to go with it. But.

Via Pekka Puhakka
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