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Quality vs Quantity
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Why Pay-Per-Click Ads Are Wasting Your Money

Why Pay-Per-Click Ads Are Wasting Your Money | Marketing&Advertising | Scoop.it
Paid click campaigns are traffic drivers, but they could be doing a lot better, considering that half the time they don’t work. Here's why.
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Google Proposes New Metrics for Online Advertising

Google Proposes New Metrics for Online Advertising | Marketing&Advertising | Scoop.it
Google is proposing new metrics for the online ad industry that go beyond click-throughs and impressions.
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