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Quality vs Quantity
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30+ Search Engine Optimization Techniques You Cannot Miss

30+ Search Engine Optimization Techniques You Cannot Miss | Marketing&Advertising | Scoop.it
You completed a web site for your business about three months ago, but you are still not seeing very many people visiting your web site.
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5 Blogging Tips to Increase Traffic and Boost Your Business | Social Media Examiner

5 Blogging Tips to Increase Traffic and Boost Your Business | Social Media Examiner | Marketing&Advertising | Scoop.it

This platform can generate tremendous traffic, leads and sales for your business that you otherwise would not have had.

Unfortunately though, most businesses do not blog well. Why? Because they refuse to think like a consumer.

 

There are sound blogging practices here that could truly help your company.

 

1) Leverage the power of “versus”:

As consumers, we love to compare. So look for ways to compare the products and services you sell versus the products and services of others in your field. Give factual information about each. The opportunities here are almost endless and the amount of content ideas that can come from this one subject could very well give you dozens or even hundreds of blog post possibilities.

 

2) People want the best, now give it to them:

There is a very good chance the prospects and customers in your industry are online searching these types of phrases, which is why you should look for opportunities to utilize the word “best” in your content.

 

3) Focus on problems...

 

4) Reveal pricing:

Pricing questions are the first ones consumers tend to ask, then we need to figure out ways to address the subject in our content. 

Be more open about pricing to set yourself apart from your competitors and garner respect from consumers who appreciate your willingness to address their questions. 

 

5) Break news:

If you truly want to be known as the voice of your industry, the subject of real-time breaking news can have an incredible impact on your company’s brand and authority.

 

Read full article here: http://j.mp/HhRkey


Via Giuseppe Mauriello
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Build a Killer Website: 19 Dos and Don'ts

Build a Killer Website: 19 Dos and Don'ts | Marketing&Advertising | Scoop.it
If you do it right, your website can be the best marketing tool you have. Ilya Pozin, founder of the Web design firm Ciplex, on how not to screw it up.
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Companies Will Adapt to the Intelligent Web, or Die

Companies Will Adapt to the Intelligent Web, or Die | Marketing&Advertising | Scoop.it

Statistics show that time spent on social-networking sites is going up, as time spent on traditional ad websites decreases. As this happens, the traditional pixel data that advertisers use to target ads becomes less relevant. For one thing, this data is static –- whereas the new Intelligent Web is about harnessing real-time and open Web data, which is dynamic and in a constant state of change.
Businesses that are not tying services into the social Web and the social graph soon will be out of business. If you don't believe me, look at what major online establishments are doing. Google, for one, recently launched Search Plus Your World as a way to incorporate more share graph data from its users into its search results. When Google moves, it's wise to at least pay attention.
So why will legacy ad networks die? Can't they just adapt? The analogy that comes to mind is the mechanic who attempts to fix a plane that's already in flight. Legacy ad networks have already taken off and, unfortunately for them, it is incredibly difficult to change their business model mid-flight to adapt to the demands of the Intelligent Web. They will need to develop entirely new products to exist in the Intelligent Web's highly social and real-time environment.


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