As the web becomes more and more inundated with blogs, videos, tweets, status updates, news, articles, and countless other forms of content, "information over...
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Robin Good: Surfmark is a new content curation service introducing some innovative and forward-looking features.
Surfmark in fact provides not only standard capabilities to easily capture, collect and organize content from any web page, but it adds intelligently alternative display formats to allow the exploration of such collections in multiple ways.
Another key innovative feature of Surfmark is its ability to generate bibliographies and summaries of content collections.
Surfmark allows social collaborative curation, history of all edits made, and the ability to share publicly or keep a collection private.
Collections can be downloaded in PDF or text formats and all pages saved in a collection are fully preserved with all the formatting and links intact so that you can refer back to exactly what you saw.
Free to use.
Try out and more info: http://www.surfmark.com
(thanks to Ana Cristina Pratas for discovering this)
Via Robin Good, Giuseppe Mauriello
Robin Good: CurationTraffic is a new WordPress plugin that allows anyone to curate a newsradar, a thematic channel or any other type of curated format directly from within Wordpress.
The first thing that stroke me about CurationTraffic is its output template similarity with Scoop.it own magazine format. Very close. See it here for example: http://www.youbrandinc.com/marketing-news/ ;
CurationTraffic utilizes a bookmarklet to allow the curator to pull in any content from any web page article, video or even pin. The curators dashboard resembles very much the typical Scoop.it editing panel, though there are now many tools and services using that very same approach. The CuratorTraffic dashboard has a few extra neat features from what you can find in Scoop.it including the ability to automatically integrate specific content you have pre-selected in an article, or the ability to post to multiple channels/sites at once.
CurationTraffic offers a lot more control in terms of design and customization of your final layout, by providing several base templates that can be further personalized to the last detail.
Very useful is the integration of custom modules in the basic templates that allow curators to integrate an email subscription form or specific promotions. Also effective and useful is the integration of both a topbar that is always visibile as you scroll through the page - and which can be customized any way you want - and a main menu, which is also completely customizable.
By comparing it to Scoop.it, CurationTraffic has a few strong key advantages in its favor. These are:
- Your own platform, your own site, your own RSS
- Highly customizable design and look & feel
- Good backend editing dashboard
- One-time cost
- Publishes straight to WordPress
Scoop.it on the other hand maintains its leadership thanks to:
- Immediate search visibility, traffic and audience
- Advanced news discovery tools
- Integrated one-click social sharing and scheduling
- Cooler look and feel out of the box
- Community of curators
Nonetheless the many advantages that Scoop.it offers I must admit that CurationTraffic appears to have many excellent features and an interesting business model that make it a serious content curation platform contender for those already using WordPress.
If you are willing to make some extra effort in finding and sharing content, already have an established audience and do not need the extra exposure that Scoop.it can give, then CurationTraffic may be a serious alternative to consider.
Pricing: $97 one time.
More info: http://bit.ly/CurationTraffic ;
Via Robin Good
Here's another article about content curation but is't definitely worthy of your time. It was written by Jonathan Crowe for Business2community.
In this two-part series, the author's gives an explanation of what content curation entails and how it can be a valuable tool in your content marketing strategy.
The author covers a couple of misconceptions about curation and explains why curating third party content can help you become a trusted source and build your brand.
Here's what caught my attention:
**Another way to think about content curation is comparing it to networking.
**Members of an audience engage in a larger conversation by connecting them with the latest ideas and innovative leaders in their field
** it can also connect them — through comment fields, etc. — with each other.
**Some people ignore the comment section but this is a place where you can monitor what your audience is thinking and feeling, while engaging in conversation with them
**Curation can generate internal value for your company, as well.
Selected by Jan Gordon covering, "Content Curation, Social Business and Beyond"
Read full article here: [ http://bit.ly/H19Haz]
Jan Gordon: "Here's what caught my attention:
Axel: As long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...
However, this is slowly and steadily changing.
Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.
And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.
Now – what does that mean to SEO?
Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?
Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?
Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?"
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read the full article: http://bit.ly/AxRrEr
Via janlgordon, k3hamilton, juandoming, Ilya Levin, Robin Good
I’m sure a lot of you guys have looked into curation software available ...
Obviously with the radically different price points they all do different things, but here’s the gist – a whole lot of this you can do for free.
Step One – Define your Parameters
Define your parameters by where you want the goods to go. Make sure everything is accessible from the beginning so you can leverage your curated content efficiently from the start.
Step Two – Choose your Weapons
e.g. Timely.is; G+ and FB
Step Three – Be Intentional with your Schedule
I can’t speak to your industry/niche but I can tell you that when I do my curation at somewhere between 6 and 8am EST I find a goldmine of posts that are brand-flipping-new
Step Four – Be Crazy Time Sensitive
I make sure to only curate content that is timely [less than 1% of the time curate something more than 24 hours old]
Open up a google search and type in “content marketing” at the beginning of my day, and set it to the last 24 hours.
Step Five – Be Consistent
As long as you are curating the same general stuff over and over it will work for you.
Notice: Steps 1-5 are all about the setup or protocol. Steps 6-9 are the actual daily work.
Step Six – Prepare for Battle
Open windows to the following places:
Step Seven – Get Rolling
e.g. search for the term “content marketing” in the last 24 hours as shown above; grab 5 or 6 posts that are relevant and make tweets about them and put them on timely/buffer/scoopit
Step Eight – Natural Overflow
Doing twitter first thing after curation is great, if you have the time.
20-30 minutes after you have your automated posts in place to interact with your feed, clean out the spam tweeps, follow back the real people, etc.
Step Nine – Use what you Learn
Use your curation is as the basis for your own blogs
Not regurgitation, but rather letting your new-found knowledge fuel your next post. Or, add to the list of blog ideas you have on a running list somewhere.
Setting aside this 45 minutes a day to get the most relevant pieces of content your industry has to offer can not only fill your feeds, but it can also fuel your entire day. And it should, because you should be talking about the latest things in your industry.
Great ideas by Amie Marse - http://bit.ly/HfET6B ;
Via maxOz, janlgordon