Marketing&Adverti...
Follow
Find tag "blogging"
2.2K views | +0 today
Marketing&Advertising
Quality vs Quantity
Curated by Aslan Patov
Your new post is loading...
Your new post is loading...
Rescooped by Aslan Patov from digital marketing strategy
Scoop.it!

How to Identify Relevant Online Influencers with These 3 Tools

How to Identify Relevant Online Influencers with These 3 Tools | Marketing&Advertising | Scoop.it

This piece and infographic is from Adam Vincenzini on his blog.

 

I selected this article because it's another way for you to find key influencers and these tools will help to narrow your search

 

Here are some highlights:

 

Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.

 

Where do online influencers operate?


**They are active everywhere:

 

     Most popular are:

     blogs, Twitter, Facebook, YouTube, Online

     communities, discussion boards

 

Assumptions:

 

**Influencers are active on Twitter

**Influencers operate some for of blogging hub

 

Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data

 

The initial steps involve:

 

1. Search by keyword

2. Search by location

 

3 tools useful in the process: The first two you can also search by location:

 

**followerwonk.com - then run this through another influencer tool -   

     tweetlevel to give it even more relevance (this isn't fool proof)

**locafollow.com

**twingulate.com

 

There are more suggestions in this piece having said that:

 

**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.

 

** this can help narrow things down, significantly

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://tinyurl.com/7humubp]


Via janlgordon, malek
more...
No comment yet.
Rescooped by Aslan Patov from Public Relations & Social Media Insight
Scoop.it!

Social Sharing: Twitter has highest amplification rate, email has highest conversion rate | Marketingsherpa Blog

Social Sharing: Twitter has highest amplification rate, email has highest conversion rate | Marketingsherpa Blog | Marketing&Advertising | Scoop.it
Social referral programs allow companies to tap into their customer advocates to promote their brands, products and services by getting those customers to share within their social networks.

 

These programs then track the shares through to the conversion, whether that is a sale, an opt-in or a coupon redemption.

 

Extole recently conducted research on 20% of its customer base with an average data collection length of 45 weeks, and this research uncovered some interesting data points on social sharing among different companies....


Via Jeff Domansky
more...
No comment yet.
Scooped by Aslan Patov
Scoop.it!

How Social Media Has Changed Brand Engagement | Social Media Today

How Social Media Has Changed Brand Engagement | Social Media Today | Marketing&Advertising | Scoop.it
social media evolution I’ve just rebranded and relocated from Blogger to WP.
more...
No comment yet.
Scooped by Aslan Patov
Scoop.it!

Marketing Infographics

Marketing Infographics | Marketing&Advertising | Scoop.it
Fortune 500, Social Media Statistics (Fortune 500, Social Media Statistics http://t.co/XCeVdzx8...)...
more...
No comment yet.