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Does Negative SEO really work?
TastyPlacement created a simple Study to test the theory if poor quality links can harm a website's ranking position.
Negative SEO is an undertaking whereby a business competitor attempts to harm the search ranking position of a competing website through the procurement of junk and spam links.
This Study shows that Negative SEO is very real, and can be accomplished for very little money.
Read Methodology and Stats here: http://bit.ly/MvW7fW ;
By TastyPlacement - http://bit.ly/KBn2qJ ;
Source: http://bit.ly/MvW7fW ;
Via maxOz, Jesús Hernández, malek
Robin Good: Shared Count is a free web app which allows you to measure instantly how many FB Likes, FB Shares, FB Comments, Tweets, Google +1s, Diggs, as well as StumbleUpon, LinkedIN, Delicious, Reddit shares and pins (Pinterest) any web page has received.
Free to use. No registration, no download.
Via Robin Good
Excerpted from article on Poynter.:
"The new Web service uses the links and photos you share on Twitter or Facebook to populate a Web page.
For an individual journalist, RebelMouse can build a website that harnesses all your social media curation work into a Web product.
For a news organization, RebelMouse could also be a tool for aggregation projects. One page could represent all the content your news staff is tweeting. Another one could pull in content from a hashtag for a crowdsourcing project.
Visually, RebelMouse looks a lot like Pinterest. Functionally, it is in the same product space as Storify, but different in key ways:
- More permanence;
- More automation;
- No embedding, yet.
Pricing is extremely affordable — free for basic usage, and if you want to use the site at a custom domain name (instead of rebelmouse.com/username) it’s $3 a month for an individual or $3 a week for a company."
Read full article here: http://j.mp/Kz2XD4
Request an invite here: http://www.rebelmouse.com
Via Giuseppe Mauriello
Many changes are happening at Google. Google is worldwide the most trusted search engine in the world. They have this distinguished title for a reason. They have always been growing and expanding at a rapid rate. They really cornered the market in search engines and have stood the test of time. Your site should take lead from them. Always be able to adapt to changes, no matter how big or small.
Via Alex Butler
Jan Gordon: "Here's what caught my attention:
Axel: As long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...
However, this is slowly and steadily changing.
Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.
And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.
Now – what does that mean to SEO?
Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?
Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?
Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?"
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read the full article: http://bit.ly/AxRrEr
Via janlgordon, k3hamilton, juandoming, Ilya Levin, Robin Good
Does Google use social signals as a ranking factor? A lot of folks seem to think so. Are they wrong? Or is the answer a bit more complex?
"67.6 percent of all items were shared using Circles and 33.8 percent of items were shared publicly (these percentages add up to more than 100 percent since some users combined sharing options for posts)".
Via Antonino Militello, Robin Good, Herve Peitrequin
Excerpted from original article:
"Infographics are awesome. Many marketers don’t know how to get the best out of infographics and reap the benefits available. The primary benefits being the generation of inbound links and making your posts incredibly sharable.
Here you’ll learn 12 ways to market an infographic:
***Building Your Own Infographic
This is the ideal method, but it’s not always possible (time, money, design talent), but if you can make them yourself, then it’s way better. Here are a bunch of tactics for how to do it right.
1. Create content that people actually want...
2. Infographic research...
3. Make sure it’s got data on it...
4. Infographic Design & Data Visualization...
5. Add an embed code to let others re-post it...
6. Making your Infographic go Viral...
7. Use your network...
***Using other people’s infographics:
People want backlinks – that’s why they create infographics in the first place. So this method of marketing serves two purposes; It gives you a content base to build a post from (awesome, quick and easy) and it gives some love back to the creator of the original work.
8. Finding Infographics...
9. Adding value...
10. What’s the proper etiquette for re-using others work?...
***Things You Should Do For all Infographics:
Regardless of whether you designed your own infographic or sourced one from elsewhere, there are certain things you should always do to ensure they get the attention they deserve. Here are some examples:
11. Add Pin It buttons...
12. Tweetables: Set up important and entertaining stats formatted as Tweets..."
This is just a summary. The full post includes many information, links, examples and key lessons.
Read full article here:
Via Giuseppe Mauriello, malek
Excerpted from article:
"As the halfway point of 2012 approaches, we suggest using this seven-step checklist for measuring your content marketing success. The goal is to take a fresh look at your content marketing from a broader, long-term perspective.
The process will help you pinpoint the areas of your content strategy that are working well, and those that could use some fine-tuning.
Use the Content Marketing Success Worksheet below to record your responses to the following questions:
1. Consistency: How consistent is your content marketing?
2. Relevance: Does your content marketing deliver the right information?
3. Style: Does your content engage your market?
4. Efficiency: Do you have an efficient process for selecting and producing topics for your content?
5. Influence: Does your market position or level of influence improve each month?
6. Goals: Does your content support your firm’s long-term goals?
7. Challenge: Does your staff find your content marketing to be adequately challenging?
It’s easy to put this analysis process into play in your organization — there are just two main steps:
1. Share the Content Marketing Success worksheet with your staff.
2. Rate your content marketing on a scale of 1–5.
No content marketing program is ever finished — there is always room for improvement."
Each element is analyzed with more information.
Read full article here: http://j.mp/KspKKn
Via Giuseppe Mauriello
From the New York Times review by Carol Roth: "Dreve intends to help you cut through the clutter and the noise online by curating content that is relevant to you.
On the problem side, his premise that a majority of data and information cluttering the Internet is not relevant to anyone strikes me as legitimate.
Finding a mechanism that cuts through the clutter is a worthy goal — notwithstanding the possible push back from users who do not want to give up that control.
The solution proposed by Dreve.me, discussed in the video at a macro level, is to curate what people want to see and create connections by using your activities and preferences on one network or Web site to inform what you see on other networks."
Full review and video pitch: http://boss.blogs.nytimes.com/2012/05/22/dreve-me-wants-to-help-you-cut-through-the-clutter-and-noise-online/ ;
Second review on NY Times: http://boss.blogs.nytimes.com/2012/05/29/taking-a-second-meeting-with-dreve-me/ ;
Robin Good: Like many other social news discovery tools, Dreve.me allows you also to select and re-share on your preferred social network your favorite stories.
More info: http://dreve.me/ ;
Via Robin Good