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2012: The State of Social Media & Social Media Marketing

This presentation is a 2012 mid-year update and complement to the original "State of Social" presentation by Esteban Contreras


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Google+ Versus Facebook, The Comparisons Will Never End

Google+ Versus Facebook, The Comparisons Will Never End | Marketing&Advertising | Scoop.it

With Google+ becoming more of a household name, more comparisons to Facebook are being made. The service launch almost a year ago (June 28, 2011), and now has 170 million users.


Via Mark Mayhew, ABroaderView
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9 Essential Facebook Marketing Resources

9 Essential Facebook Marketing Resources | Marketing&Advertising | Scoop.it

If you're looking to market on Facebook, this is an excellent compilation of tips and resources from Lauren Drell on Mashable.


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3 Google+ Power Users Reveal their Secrets

3 Google+ Power Users Reveal their Secrets | Marketing&Advertising | Scoop.it
I recently wrote an article about Google+ vs Facebook and a tribe turned up from Google+ and became rather engaged! The question that had been posed was whether Google+ was a Ghost town. I received an answer.

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The Perfect Landing Page. Landing page examples and 12 tips - Smart Insights Digital Marketing Advice

The Perfect Landing Page. Landing page examples and 12 tips - Smart Insights Digital Marketing Advice | Marketing&Advertising | Scoop.it
Landing page examples and best practice advice Most discussion of web design in companies who don't know the power of landing pages still tends to focus o. Marketing topic(s):Landing page optimisation, Lead generation strategy.

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Хотите обследовать фундамент, но не знаете как? - Мостехнадзор

Хотите обследовать фундамент, но не знаете как? - Мостехнадзор | Marketing&Advertising | Scoop.it
От прочности и надежности фундамента зависит прочность и надежность всего здания. Поэтому, при покупке любого дома, обследование и экспертиза фундамента является не роскошью, а необходимостью.
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Testing Negative SEO - Does Negative SEO Really Work? #Infographic

Testing Negative SEO - Does Negative SEO Really Work? #Infographic | Marketing&Advertising | Scoop.it

Does Negative SEO really work?

 

 

TastyPlacement created a simple Study to test the theory if poor quality links can harm a website's ranking position.

 

Negative SEO is an undertaking whereby a business competitor attempts to harm the search ranking position of a competing website through the procurement of junk and spam links.

 

This Study shows that Negative SEO is very real, and can be accomplished for very little money.

 

Read Methodology and Stats here:  http://bit.ly/MvW7fW ;

By TastyPlacement - http://bit.ly/KBn2qJ ;

Source: http://bit.ly/MvW7fW ;


Via maxOz, Jesús Hernández, malek
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maxOz's comment, June 11, 2012 5:54 AM
Guillaume, Thanks for your input. Tasty Placement don't include recovery information, I'm sure recovery would occur but at a cost.
It is scary to think that for literally "peanuts" you could destroy a competitors site, Cheers Michele
maxOz's comment, June 11, 2012 5:55 AM
Ralph, thanks for your comments and input, with appreciation, Michele x
malek's comment, June 11, 2012 8:00 AM
appreciate support.
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Measure Shares, Likes, +1s and Tweets for Any Web Page: Shared Count

Measure Shares, Likes, +1s and Tweets for Any Web Page: Shared Count | Marketing&Advertising | Scoop.it

Robin Good: Shared Count is a free web app which allows you to measure instantly how many FB Likes, FB Shares, FB Comments, Tweets, Google +1s, Diggs, as well as StumbleUpon, LinkedIN, Delicious, Reddit shares and pins (Pinterest) any web page has received.

You can also add a batch of URLs and see them compared in tabular format: http://sharedcount.com/dashboard.php ;

 

Free to use. No registration, no download.

 

Excellent.


Try it out now: http://sharedcount.com/  ;


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How to Build and Operate a Content Marketing Machine | SEOMoz

How to Build and Operate a Content Marketing Machine | SEOMoz | Marketing&Advertising | Scoop.it

Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing.


Via Ken Horst, Jeff Domansky
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Google's May Updates: Inorganic Backlinks, Page Titles, Fresh Results & More

Google's May Updates: Inorganic Backlinks, Page Titles, Fresh Results & More | Marketing&Advertising | Scoop.it
Google’s latest batch of search quality updates is online, and offers some insight into a variety of search- and SEO-related topics. Though some of Google’s monthly updates have included more than 50 items, this one comes in at 39.

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New Content Curation Tool: RebelMouse

New Content Curation Tool: RebelMouse | Marketing&Advertising | Scoop.it

Excerpted from article on Poynter.:

"The new Web service uses the links and photos you share on Twitter or Facebook to populate a Web page.

 

For an individual journalist, RebelMouse can build a website that harnesses all your social media curation work into a Web product.

 

For a news organization, RebelMouse could also be a tool for aggregation projects. One page could represent all the content your news staff is tweeting. Another one could pull in content from a hashtag for a crowdsourcing project.

 

Visually, RebelMouse looks a lot like Pinterest. Functionally, it is in the same product space as Storify, but different in key ways:

 

- More permanence;

- More automation;

- No embedding, yet.

 

Pricing is extremely affordable — free for basic usage, and if you want to use the site at a custom domain name (instead of rebelmouse.com/username) it’s $3 a month for an individual or $3 a week for a company."

 

Read full article here: http://j.mp/Kz2XD4

 

Request an invite here: http://www.rebelmouse.com

 


Via Giuseppe Mauriello
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Michelle Gilstrap's comment, June 9, 2012 11:27 PM
Good information
Jeff Domansky's curator insight, June 29, 2013 10:22 PM

Rebel Mouse is a useful tool for bringing together social media curation into one usable platform and presentation. I use it and like it.

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Google Updates and Their Effect on Search Engine Marketing ~ Technology blog

Google Updates and Their Effect on Search Engine Marketing ~ Technology blog | Marketing&Advertising | Scoop.it

Many changes are happening at Google. Google is worldwide the most trusted search engine in the world. They have this distinguished title for a reason. They have always been growing and expanding at a rapid rate. They really cornered the market in search engines and have stood the test of time. Your site should take lead from them. Always be able to adapt to changes, no matter how big or small.


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NEW POLL: Americans Using Social Media Are More Engaged Consumers and Citizens, But Remain Skeptical of Social Media Trustworthiness

NEW POLL: Americans Using Social Media Are More Engaged Consumers and Citizens, But Remain Skeptical of Social Media Trustworthiness | Marketing&Advertising | Scoop.it
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Confirmed SEO Facts (by Matt Cutts)

Confirmed SEO Facts (by Matt Cutts) | Marketing&Advertising | Scoop.it
After many months following the blog and video posts of Google's Search Quality Group big cheese "Matt Cutts" I have been making notes and decided to write down some of his confirmed statements.
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Relationships and Recommendations Soon More Valuable Than SEO

Relationships and Recommendations Soon More Valuable Than SEO | Marketing&Advertising | Scoop.it

Jan Gordon: "Here's what caught my attention:

 

 Axel: As long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...

 

However, this is slowly and steadily changing.

 

Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.

 

And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.

 

Now – what does that mean to SEO?

 

Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?

 

Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?

 

Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?"

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read the full article: http://bit.ly/AxRrEr


Via janlgordon, k3hamilton, juandoming, Ilya Levin, Robin Good
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janlgordon's comment, March 15, 2012 8:05 PM
Gideon.Rosenblatt
You made my day! I always love reading and curating your articles this was definitely no exception. Thank you for always raising the bar and making us pay attention to what's really important.
janlgordon's comment, June 17, 2012 3:53 PM
Thank you for this Robin, it's greatly appreciated. It's exciting to watch and be a part of all this change, I'm sure you agree:-)
Robin Good's comment, June 18, 2012 2:28 AM
Yes Jan... I don't know exactly what you are referring to, but this the only sure thing we have today: this is time of fast and continuous change... so I am certainly enjoying the ride.

On another note: I would humbly suggest to consider posting shorter stories, especially when you are also pointing to the original, as what I am looking for from you, is not a rehash of what's in the article - outside of a 1-3 para excerpt - but the reasons why you are recommending it. You are already doing both, but it is overwhelming for me. Too much stuff, and I haven't even seen the original yet.

I would also gently mute some of the visual noise you create by heavily formatting with asterisks, bolds and big font sizes. In my case that doesn't help much. It actually hinders my ability to rapidly scan and check whether you have something good there.

I suggest to limit greatly the formatting options you use and to highlight only what is really relevant, because when too many things are highlighted, bolded, asterisked, none has any more an effect on me. It's like a crowd screaming: who do you help? :-)
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Are Social Signals The Key to Google Rankings?

Are Social Signals The Key to Google Rankings? | Marketing&Advertising | Scoop.it

Does Google use social signals as a ranking factor? A lot of folks seem to think so. Are they wrong? Or is the answer a bit more complex?

 

"67.6 percent of all items were shared using Circles and 33.8 percent of items were shared publicly (these percentages add up to more than 100 percent since some users combined sharing options for posts)".

 

Full article: http://searchenginewatch.com/article/2184210/How-Much-Do-Social-Signals-Play-Into-Google-Rankings


Via Antonino Militello, Robin Good, Herve Peitrequin
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How Social and Mobile is the New iGeneration? | Jeffbullas's Blog

How Social and Mobile is the New iGeneration? | Jeffbullas's Blog | Marketing&Advertising | Scoop.it

Today’s i-generation that is attending college and university have known nothing but Facebook, YouTube and Google almost since they were able to read and write.


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The Ultimate Guide to Marketing with Infographics | Unbounce

The Ultimate Guide to Marketing with Infographics | Unbounce | Marketing&Advertising | Scoop.it

Excerpted from original article:

"Infographics are awesome. Many marketers don’t know how to get the best out of infographics and reap the benefits available. The primary benefits being the generation of inbound links and making your posts incredibly sharable.

 

Here you’ll learn 12 ways to market an infographic:

 

***Building Your Own Infographic

This is the ideal method, but it’s not always possible (time, money, design talent), but if you can make them yourself, then it’s way better. Here are a bunch of tactics for how to do it right.

 

1. Create content that people actually want...

2. Infographic research...

3. Make sure it’s got data on it...

4. Infographic Design & Data Visualization...

5. Add an embed code to let others re-post it...

6. Making your Infographic go Viral...

7. Use your network...

 

 

***Using other people’s infographics:

People want backlinks – that’s why they create infographics in the first place. So this method of marketing serves two purposes; It gives you a content base to build a post from (awesome, quick and easy) and it gives some love back to the creator of the original work.

 

8. Finding Infographics...

9. Adding value...

10. What’s the proper etiquette for re-using others work?...

 

 

***Things You Should Do For all Infographics:

Regardless of whether you designed your own infographic or sourced one from elsewhere, there are certain things you should always do to ensure they get the attention they deserve. Here are some examples:

 

11. Add Pin It buttons...

12. Tweetables: Set up important and entertaining stats formatted as Tweets..."

 

 

This is just a summary. The full post includes many information, links, examples and key lessons.

Read full article here:

http://unbounce.com/content-marketing/ultimate-guide-to-marketing-with-infographics/

 


Via Giuseppe Mauriello, malek
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Thank You Hater! - by Clever Pie and Isabel Fay

Dedicated to hard working internet trolls everywhere. Love ya, keep on trollin'! X Isabel & all the Clever Pies Written & Performed by Isabel Fay Directed & ...

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A Checklist for Measuring Your Content Marketing Success | Content Marketing Institute

A Checklist for Measuring Your Content Marketing Success | Content Marketing Institute | Marketing&Advertising | Scoop.it

Excerpted from article:

"As the halfway point of 2012 approaches, we suggest using this seven-step checklist for measuring your content marketing success. The goal is to take a fresh look at your content marketing from a broader, long-term perspective.

 

The process will help you pinpoint the areas of your content strategy that are working well, and those that could use some fine-tuning.

 

Use the Content Marketing Success Worksheet below to record your responses to the following questions:

 

1. Consistency: How consistent is your content marketing?

2. Relevance: Does your content marketing deliver the right information?

3. Style: Does your content engage your market?

4. Efficiency: Do you have an efficient process for selecting and producing topics for your content?

5. Influence: Does your market position or level of influence improve each month?

6. Goals: Does your content support your firm’s long-term goals?

7. Challenge: Does your staff find your content marketing to be adequately challenging?

 

It’s easy to put this analysis process into play in your organization — there are just two main steps:

 

1. Share the Content Marketing Success worksheet with your staff.

2. Rate your content marketing on a scale of 1–5.

 

No content marketing program is ever finished — there is always room for improvement."

 

 

Each element is analyzed with more information.

Read full article here: http://j.mp/KspKKn

 


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World Map of Social Networks

World Map of Social Networks | Marketing&Advertising | Scoop.it

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101 Online Marketing Tips Strategies from Google [INFOGRAPHIC]

101 Online Marketing Tips Strategies from Google [INFOGRAPHIC] | Marketing&Advertising | Scoop.it
Online Marketing is important for all websites and webblogs, we bring the best 101 lessons and guides from Google for marketing for branding purpose...

Via Jonha Revesencio, Efraim Silver
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Mobile apps v Mobile Web

Mobile apps v Mobile Web | Marketing&Advertising | Scoop.it
Mobile Apps vs Mobile Store...

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News Discovery: Cut Through The Clutter with Dreve.me

News Discovery: Cut Through The Clutter with Dreve.me | Marketing&Advertising | Scoop.it

From the New York Times review by Carol Roth: "Dreve intends to help you cut through the clutter and the noise online by curating content that is relevant to you.


...

 

On the problem side, his premise that a majority of data and information cluttering the Internet is not relevant to anyone strikes me as legitimate.

 

Finding a mechanism that cuts through the clutter is a worthy goal — notwithstanding the possible push back from users who do not want to give up that control.


The solution proposed by Dreve.me, discussed in the video at a macro level, is to curate what people want to see and create connections by using your activities and preferences on one network or Web site to inform what you see on other networks."

 

Full review and video pitch: http://boss.blogs.nytimes.com/2012/05/22/dreve-me-wants-to-help-you-cut-through-the-clutter-and-noise-online/ ;

 

Second review on NY Times: http://boss.blogs.nytimes.com/2012/05/29/taking-a-second-meeting-with-dreve-me/ ;

 

Robin Good: Like many other social news discovery tools, Dreve.me allows you also to select and re-share on your preferred social network your favorite stories.

 

More info: http://dreve.me/ ;


Via Robin Good
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Tom George's comment, June 7, 2012 9:45 AM
Hey Robin,

Do you by chance have an invite code;
Robin Good's comment, June 7, 2012 9:49 AM
Not yet. :-)
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10 Great Tips for Success in Both Life and Business

10 Great Tips for Success in Both Life and Business | Marketing&Advertising | Scoop.it
Sometimes what helps us to be successful in our professional lives is not such a great idea in our personal lives.
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