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Apple Devices Drive Mobile Web Use in Eastern Europe - eMarketer

Apple Devices Drive Mobile Web Use in Eastern Europe - eMarketer | Marketing&Advertising | Scoop.it
Mobile internet grabs a greater slice of page views in Central and Eastern Europe.

Via Philippe E. Maille
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10 Innovative Uses of Facebook Timeline for Brands

10 Innovative Uses of Facebook Timeline for Brands | Marketing&Advertising | Scoop.it

Several companies have already hopped on the Timeline bandwagon. There are tons of cool ways to make use of Timeline’s new features, whether you’re a large business or small.,...


Via malek
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Patagonia: How Green are these Guys? | admareeq - Quality Marketing and Advertising Campaigns Blog

Patagonia: How Green are these Guys? | admareeq - Quality Marketing and Advertising Campaigns Blog | Marketing&Advertising | Scoop.it

How Patagonias' ethical business and marketing strategy led them to the success.

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APPLE: KEEPING IT SIMPLE | admareeq - Quality Marketing and Advertising Campaigns Blog

APPLE: KEEPING IT SIMPLE | admareeq - Quality Marketing and Advertising Campaigns Blog | Marketing&Advertising | Scoop.it

When you hear that a company has just become as big as a major European country just through selling a few pieces of fancy electronic wizardry, you tend to do a bit of a double-take.

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Things Real People Don't Say About Advertising

Things Real People Don't Say About Advertising | Marketing&Advertising | Scoop.it
Things Real People Don't Say About Advertising - http://t.co/5JfC2cSM...
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9 Hot Tips for Small Business Marketing on Facebook

9 Hot Tips for Small Business Marketing on Facebook | Marketing&Advertising | Scoop.it
Think you need a large budget and a whole army to maintain a marketing campaign on Facebook? Think again. Here are a few time-saving tricks.

Via Efraim Silver
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Pay Per Click Advertising – It’s All About Control & ROI | Adsense Income Tips Traffic and Marketing Blog

Pay Per Click Advertising – It’s All About Control & ROI | Adsense Income Tips Traffic and Marketing Blog | Marketing&Advertising | Scoop.it
Many small companies really feel cautious of ppc (PPC) advertising. Possibly they've tried it and felt it was a waste of their money.
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Social Media Optimization – a Pull Marketing Strategy

Social Media Optimization in actual sense is a process of achieving marketing communication and social media websites.
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Home | Pharma eMarketing Europe 2012 | eMarketing Europe - eyeforpharma

Home | Pharma eMarketing Europe 2012 | eMarketing Europe - eyeforpharma | Marketing&Advertising | Scoop.it
The 6th Annual Pharma eMarketing Europe 2012 summit will highlight the latest in full multi-channel digital strategy for the Pharma world.
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B2B Marketing: 7 mobile and social media tactics | Chocolate-Covered-Grasshopper.com

by David Kirkpatrick, ReporterLast week’s B2B newsletter article -- B2B Marketing: A discussion about integrating mobile, email and social -- featured two (B2B Marketing: 7 mobile and social media tactics: by David Kirkpatrick, Reporter Last week’s...
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Social Media Marketing On Facebook - Everything Facebook

Social Media Marketing On Facebook - Everything Facebook (Social Media Marketing On Facebook http://t.co/wKzXH66c...)...
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Digital advertising will grow 50% this year

Digital advertising will grow 50% this year | Marketing&Advertising | Scoop.it
Sector's rapid evolution means that hundreds of traditional firms will disappear during 2012 (NEWS: Digital advertising will grow 50% this year http://t.co/JWxSOPW9 #advertising #Advertisingjobs...)...
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The anatomy of a good social media policy

The anatomy of a good social media policy | Marketing&Advertising | Scoop.it
Whether your company is active on social media, your employees probably are.  So you should have a policy.  Over the course of the last few years I have been involved in writing and reviewing a l...
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20 Pieces of Low-Hanging Marketing Fruit You Should Harvest | HubSpot

20 Pieces of Low-Hanging Marketing Fruit You Should Harvest | HubSpot | Marketing&Advertising | Scoop.it

When it comes to optimizing and improving your marketing programs, many marketers tend to think they need to go through these radical undertakings that completely overhaul their entire marketing strategy.

 

While major change can sometimes be good, a lot of times, marketers overlook the little things they can do to incrementally improve their marketing results.

 

 

 

Here is the list:

1) Include More Links to Landing Pages in Your Social Updates;

2) Send Email From a Person, Not a Company;

3) Embed Twitter Testimonials on Your Reviews Page;

4) Put Calls-to-Action Everywhere;

5) Include Attractive Images in Your Marketing;

6) Check Search Traffic When Choosing Bog Titles;

7) Scrub Your Database;

8) Update and Re-Publish Outdated Content;

9) Repurpose Content;

10) Optimize Your Website for Mobile Devices;

11) Add Internal Links;

12) Conduct Simple A/B Tests;

13) Include Brief Surveys on Thank-You Pages;

14) Modify Your Lead-Capture Forms;

15) Put Your Lead-Capture Forms Above the Fold;

16) Segment Your Communication;

17) Use Simple Dynamic Tags in Email Sends;

18) Add Tracking Tokens to Your URLs;

19) Add Social Sharing and Follow Buttons;

20) Update Your Facebook Page to the New Design;

 

read the full and detailed article here: http://j.mp/xxdyK3


Via Giuseppe Mauriello
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Web 2.0 as an Advertising Tool

Advertising is a major business expense but what is the best way to get the results without the cost?
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Is Starbucks the Customer Service King? | admareeq - Quality Marketing and Advertising Campaigns Blog

Is Starbucks the Customer Service King? | admareeq - Quality Marketing and Advertising Campaigns Blog | Marketing&Advertising | Scoop.it

How Starbucks managed to create an atmosphere that made them so popular in the high competent coffee shops market? No unique products, but service...

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Defining Social Marketing

Defining Social Marketing | Marketing&Advertising | Scoop.it
Defining Social Marketing http://www.storagechat.com/marketing-public-relations/722-defining-social-marketing.html (Defining Social Marketing http://t.co/iWPR92fc...)...
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SMM - Twitter: The Single-Greatest Relationship and Branding Tool - Bruce Clay

SMM - Twitter: The Single-Greatest Relationship and Branding Tool - Bruce Clay | Marketing&Advertising | Scoop.it
RT @TweetSmarter: Why Twittter Works Much Better Than Facebook: http://t.co/IyX1GANg...
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12 Things That Will Kill Your Blog Post Every Time | SEOmoz

12 Things That Will Kill Your Blog Post Every Time | SEOmoz | Marketing&Advertising | Scoop.it

What kills a blog post? Here’s a list of 12 things…ignore them and you will have a tough time being successful.

 

1. Crafting cute, clever or confusing headlines (or really bad ones)...

2. Never linking to old posts...

3. Never linking to other bloggers...

4. Forgetting to fill out your page title and description fields...

5. Creating clunky URLs...

6. Plagiarizing other bloggers...

7. Publishing less than one post per month...

8. Writing big blocks of copy...

9. Zero presence on any social media platforms...

10. Never inviting readers to leave comments...

11. Writing about a topic nobody cares about...

12. Giving up...

 

Blogging is a level playing field…so anybody can apply the basics and succeed. I mean, if you want a blog that grows year after year…you have to start with the basics…namely, writing a killer blog post. And do that non-stop.

 

read full article: http://j.mp/AoXx0E


Via Giuseppe Mauriello
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Why Your Social Media Policy May Be Illegal | Social Media Today

Why Your Social Media Policy May Be Illegal | Social Media Today | Marketing&Advertising | Scoop.it
RT @MirzaMB: Why Your Social Media Policy May Be Illegal http://t.co/kyiohprQ...
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5 Reasons Why You Should Never, Ever Cross The Streams In Social Media - AllTwitter

5 Reasons Why You Should Never, Ever Cross The Streams In Social Media - AllTwitter | Marketing&Advertising | Scoop.it
5 Reasons Why You Should Never, Ever Cross The Streams In Social Media (5 reasons why you should never cross streams in social media - AllTwitter http://t.co/NtpiLZCd via @alltwtr...)...
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Channel 4 to launch new TV channel based on 'social media buzz' - Telegraph

Channel 4 to launch new TV channel based on 'social media buzz' - Telegraph | Marketing&Advertising | Scoop.it
Channel 4 has announced the launch of a new TV channel called 4seven, which
will have its schedule dictated by which programmes have generated the most
‘social media buzz’.
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3Seventy: Use Mobile Coupons in Your Marketing Campaign

Use Mobile Coupons in Your Marketing Campaign: http://t.co/vOCC7ux7 #blog #mobilecoupons...
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Advanced Digital Marketing Workshop

Advanced Digital Marketing Workshop | Marketing&Advertising | Scoop.it
Please attend our Complimentary Workshop
9:30 - 10:00am - Continental Breakfast
10:00 - 10:50am - Double your Internet Department's Profit in 2012
1. How to create a web site coupon strategy that will increase web site lead volume by 25% 2.
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