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The social media meltdown and how to overcome it

The social media meltdown and how to overcome it | Marketing&Advertising | Scoop.it
Social media has opened up a huge opportunity: to engage directly with customers, to understand what motivates and interests them, and to increase the size of the audience for your content.
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9 Tweet Types For Your Twitter Strategy

9 Tweet Types For Your Twitter Strategy | Marketing&Advertising | Scoop.it

"To help those that may be stuck, below are nine types of tweets to try and incorporate into your Twitter strategy. If you don’t know where to start, start here"


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New Professional Network Gives 30% Stake to Young Marketing Professionals

New Professional Network Gives 30% Stake to Young Marketing Professionals | Marketing&Advertising | Scoop.it

The worlds is going crazy! A new web project which will be set up in 2013 says it is ready to share 30% stake among 30 selected young marketing professionals who sends them answer to a list of questions mentioned at www.mareeq.pro. To review those applications a special jury of 10 famous marketing professionals will created. Nobody knows who will be those guys still... 

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Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks

Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks | Marketing&Advertising | Scoop.it
When marketers have scrutinized Google’s research on how organic and paid search results work together — the search giant concluded that nixing the paid ads would result in a 89% drop in clicks — it’s been clear there’s more to the story.

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Build a Killer Website: 19 Dos and Don'ts

Build a Killer Website: 19 Dos and Don'ts | Marketing&Advertising | Scoop.it
If you do it right, your website can be the best marketing tool you have. Ilya Pozin, founder of the Web design firm Ciplex, on how not to screw it up.
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Brilliant stuff! Measuring Social Media Engagement With Google Analytics

Brilliant stuff! Measuring Social Media Engagement With Google Analytics | Marketing&Advertising | Scoop.it

Very powerful - see how visitors who come from social media sites behave on your own site and how they convert.


Via Val Melamed
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Android vs. Windows Phone Video Advert | ADMAREEQ - Quality Marketing and Advertising Campaigns Blog

Android vs. Windows Phone Video Advert | ADMAREEQ - Quality Marketing and Advertising Campaigns Blog | Marketing&Advertising | Scoop.it
Are Android fans willing to test the speed of their smartphones against Windows Phone? They’ll get $100 if they win. Which smartphone do you think is simply faster?
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How Social Media Inspires Global Development

How Social Media Inspires Global Development | Marketing&Advertising | Scoop.it
Local stories told through social media help drive global discussions on issues like sustainable development and climate change.
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Google+ gets a 'Share' Button . . .

Google+ gets a  'Share' Button . . . | Marketing&Advertising | Scoop.it

The button enables website operators to more easily encourage visitors to spread content among connections on the Google social network. Hmm, sounds familiar . . .


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PROBABLY WE ARE CRAZY, BUT WE ARE GOING TO GIVE A 30% STAKE!

PROBABLY WE ARE CRAZY, BUT WE ARE GOING TO GIVE A 30% STAKE! | Marketing&Advertising | Scoop.it

Amazing. A new project for marketing professionals wants to attract 30 young marketing talents by giving them 30% share (1% stake to one marketer) at the very start up. It seems, getting a sweet stake will be easy... They say that the one who pretends to that share should send them a mail with several answers to several questions mentioned on the website www.mareeq.pro and after that in a few months 30 luckies will be selected. Who will be those guys?!) 

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30+ Search Engine Optimization Techniques You Cannot Miss

30+ Search Engine Optimization Techniques You Cannot Miss | Marketing&Advertising | Scoop.it
You completed a web site for your business about three months ago, but you are still not seeing very many people visiting your web site.
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5 Blogging Tips to Increase Traffic and Boost Your Business | Social Media Examiner

5 Blogging Tips to Increase Traffic and Boost Your Business | Social Media Examiner | Marketing&Advertising | Scoop.it

This platform can generate tremendous traffic, leads and sales for your business that you otherwise would not have had.

Unfortunately though, most businesses do not blog well. Why? Because they refuse to think like a consumer.

 

There are sound blogging practices here that could truly help your company.

 

1) Leverage the power of “versus”:

As consumers, we love to compare. So look for ways to compare the products and services you sell versus the products and services of others in your field. Give factual information about each. The opportunities here are almost endless and the amount of content ideas that can come from this one subject could very well give you dozens or even hundreds of blog post possibilities.

 

2) People want the best, now give it to them:

There is a very good chance the prospects and customers in your industry are online searching these types of phrases, which is why you should look for opportunities to utilize the word “best” in your content.

 

3) Focus on problems...

 

4) Reveal pricing:

Pricing questions are the first ones consumers tend to ask, then we need to figure out ways to address the subject in our content. 

Be more open about pricing to set yourself apart from your competitors and garner respect from consumers who appreciate your willingness to address their questions. 

 

5) Break news:

If you truly want to be known as the voice of your industry, the subject of real-time breaking news can have an incredible impact on your company’s brand and authority.

 

Read full article here: http://j.mp/HhRkey


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Companies Will Adapt to the Intelligent Web, or Die

Companies Will Adapt to the Intelligent Web, or Die | Marketing&Advertising | Scoop.it

Statistics show that time spent on social-networking sites is going up, as time spent on traditional ad websites decreases. As this happens, the traditional pixel data that advertisers use to target ads becomes less relevant. For one thing, this data is static –- whereas the new Intelligent Web is about harnessing real-time and open Web data, which is dynamic and in a constant state of change.
Businesses that are not tying services into the social Web and the social graph soon will be out of business. If you don't believe me, look at what major online establishments are doing. Google, for one, recently launched Search Plus Your World as a way to incorporate more share graph data from its users into its search results. When Google moves, it's wise to at least pay attention.
So why will legacy ad networks die? Can't they just adapt? The analogy that comes to mind is the mechanic who attempts to fix a plane that's already in flight. Legacy ad networks have already taken off and, unfortunately for them, it is incredibly difficult to change their business model mid-flight to adapt to the demands of the Intelligent Web. They will need to develop entirely new products to exist in the Intelligent Web's highly social and real-time environment.


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Social Media Marketing Facebook Twitter Youtube Google+ Advertising SMO

Social Media Marketing Facebook Twitter Youtube Google+ Advertising SMO | Marketing&Advertising | Scoop.it

Your business needs genius marketing strategies to make it successful.


Via Eric Miltsch
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