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The 50+ Best Ways to Curate and Share Your Favorite Social Media and News Content | DailyTekk

The 50+ Best Ways to Curate and Share Your Favorite Social Media and News Content | DailyTekk | Marketing&Advertising | Scoop.it
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30+ More Content Curation Tools

30+ More Content Curation Tools | Marketing&Advertising | Scoop.it
One of our most popular posts is 30+ Cool Content Curation Tools, which is a great list of over 30 different tools that will help your discover, share and...
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Content Curation Tools For Brands

Content Curation Tools For Brands | Marketing&Advertising | Scoop.it

Therese Torris suggested me this her interesting and long article. Excerpted from it:

 

"Content curation help brands increase their visibility and their customer engagment. 

- Content curation does help content discovery.

- Social content curation fosters customer engagement.

- Corporate curation tools help create a competitive advantage.

- But content curation is no panacea for failing content creation.

 

Most of us do “curate” content in that we collect, filter, edit, and re-dispatch online information related to the topics that are relevant to our friends and followers. We want to become the go-to person for our target audience on the topic we curate.

 

Content curation is much more than content aggregation. A brand curator handpicks the content that matches the interests of his target audience: He/she filters it to keep only the best. He/she also possibly edits and comments it, before posting the curated result on multiple media.

 

The emphasis is on “partly”: curation tools assist curators, they don’t do away with them as people able to make intelligent judgments about which content adds value to which topic and its audience.

 

***Content Curation Delivers Visibility and Engagement

a) visibility:

By organizing their content around topics shared with their audience, brands active on social curation sittes increase their chances to be discovered in a relevant context.

 

b) engagement:

Content curation does not only bring visibility, it also fosters customer engagement by adding external quality content that adds:

- Relevance;
- Unique content;
- Fresh content;
- Optimized content;
- Rich media;
- Trust;
- Entertaining content..."

 

The original article is analyzed with more information and with examples about different content curation tools. 

I thank Therese to mention me as her favorite curator. Thank you so much!

 

Read full article here: http://return-on-clicks.com/index.php/2012/06/content-curation-for-brands/

 

Check out also her presentation:

http://www.slideshare.net/ttorris/content-curationtoolsforbrands

 


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Steve Jobs Almost Named The iMac The MacMan, Until This Guy Stopped Him

Steve Jobs Almost Named The iMac The MacMan, Until This Guy Stopped Him | Marketing&Advertising | Scoop.it
The following is an excerpt from Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall (Penguin Portfolio).The lump on the table was truly mysterious and held everyone’s rapt attention.
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Blogs And Pinterest As The Most Influential Recommendation Engines [Infographic]

Blogs And Pinterest As The Most Influential Recommendation Engines [Infographic] | Marketing&Advertising | Scoop.it
Why some social web platforms like Blogs or Pinterest can carry more trust and influence when it come to users making a purchasing decision.

We know people trust a recommendation from a friend more so than any other message they get bombarded with during the day. This is based purely on trust.

Trust drives action.


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The SEOgadget Guide to Conversion Rate Optimization | SEOmoz

The SEOgadget Guide to Conversion Rate Optimization | SEOmoz | Marketing&Advertising | Scoop.it

Excerpted from article:

"To get good at driving real change, you’ve got to define a CRO methodology. The real trick to improving your conversion is pretty simple: identify, and target the core barriers to conversion and then, scientifically test the changes. This is the good path that we advocate for all inbound marketers to follow.

 

At the heart of conversion rate optimization is the notion of removing barriers to conversion. These are the forces stopping your site from converting visitors into sales.

Barriers to conversion can include usability errors, weak persuasive techniques and often, page relevancy issues.


Here’s how we do it:

Step 1 – Set up Funnels

Setup your funnels and analyse the points where your users enter, until the point they exit. Try to identify the “missing links” or barriers to conversion.

 

Step 2 – Analytics

Find out what’s actually happening when people land on your site, analyse what they do, what keywords they discovered you for and where they land.

Usability tools such as ClickTale are also great for funnels and their form analytics reveal where users drop off along your forms. CrazyEgg is another simple and effective tool that we use for click density analysis.

 

Step 3 - Barriers

To identify barriers to conversion, you’ve got to build up a profile of people’s objections and opinions.

Tools such as Kissinsights, Pop-Survey, Kampyle are really good for page level surveys and pretty simple to setup.

 

Step 4 – Go Offline

If we know our target then the objective becomes easier. Study your website and understand your customers.

Speak to sales staff to learn the likely barriers they face when they sell and use the site.

 

Step 5 – Prospect for Missing Links

Study your website carefully and consider what you’re missing. For example, showing expert reviews, customer reviews, testimonials, or even taking the time to build a community.

 

Step 6 – Strengthen Average Order Value (AOV)

 

Step 7 – Wireframe the Solutions

We use tools such as Balsamiq and Cacoo to wireframe the solutions and then prepare hypotheses for testing. Test scientifically, the most important thing to take away from testing is to learn what works and what doesn’t and to keep building structurally to increase conversion rate. No guesswork!

 

Step 8 - Testing

We primarily use Google Website Optimiser (which is now becoming content experiments) and Visual Website Optimiser. There’s loads of split testing and multivariate software. But remember: it’s not the testing tool that increases your conversion it’s the ideas you put into it.

 

Step 9 - Review

Review your test, analyse the analytics, click density and form analytics (ClickTale) and compare it to the original page, check the difference.

Tracking AOV and revenue is so important when testing. Structure your follow up tests and build on your success, or failure.

 

Step 10 – Rinse & Repeat

Repeat the process and keep building successful tests. Each time you test and find winning variations, you build up a portfolio of increases. Conversion rate optimization is an iterative process, which builds on the success of the previous test.

 

Read full article here: http://j.mp/MzYuQ9

 


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PR Tech Testing: Using Easel.ly for Customized Infographics | Deirdre Breakenridge

PR Tech Testing: Using Easel.ly for Customized Infographics | Deirdre Breakenridge | Marketing&Advertising | Scoop.it

...As a part of my quest to rally my communications friends into tech testing mode, this post introduces a tool I’ve discovered to create custom Infographics. It’s called Easel.ly and it’s simple to use. You don’t have to be a designer by trade to develop colorful and creative visuals. And, with Infographics being “all the rave,” why not use some of the first-hand research you’ve uncovered to visually illustrate unique information about your client, product or cause.

 

Here are some tips to using Easel.ly that will help you create one of a kind Infographics with the potential to spark conversations and great collaboration with your stakeholders....


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SEO: Tweets Do Affect Rankings [Study]

SEO: Tweets Do Affect Rankings [Study] | Marketing&Advertising | Scoop.it

From the original article: "In the biggest study of its kind, we have found that there is strong correlation between the amount of tweets about a URL, and its Google ranking.

 

Key Stats:

 

1) Study shows that URLs receive a significant boost in Google rankings when they are shared on Twitter

 

2) The effects of this boost seem to level out at around 50 tweets, and the subsequent benefit of gaining additional tweets is minimal until around 5,000 tweets

 

3) After 5,000 tweets the average ranking of URLs improves considerably
URLs receiving over 7,500 tweets almost always rank inside the top 5 results

 

4) Average rankings are heavily correlated to the number of tweets about each URL".

 

 

You better read it. 8/10

 

Full article: http://www.branded3.com/tweets-vs-rankings


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Digital Marketing Infographics / Digital & Creative Jobs Salary Comparison Guide #infographic @onwardsearch

Digital Marketing Infographics / Digital & Creative Jobs Salary Comparison Guide #infographic @onwardsearch | Marketing&Advertising | Scoop.it
Theme : report, close, digital, email, embed Via...
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Freelancing: how to get great client testimonials | Feature | Computer Arts magazine

Freelancing: how to get great client testimonials | Feature | Computer Arts magazine | Marketing&Advertising | Scoop.it
Get your clients to work for you by asking them to sing your praises...
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5 Ways Online Businesses Are Succeeding With Social Media | Social Media Examiner

5 Ways Online Businesses Are Succeeding With Social Media | Social Media Examiner | Marketing&Advertising | Scoop.it
Market your ecommerce business: How to use social media to engage with your customers, increase brand loyalty and social promotion.

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Crafting A Killer Investor Pitch #Infographic

Crafting A Killer Investor Pitch #Infographic | Marketing&Advertising | Scoop.it

This Infographic clearly outlines the pillars of a great startup pitch, while also outlining six steps towards crafting that successful pitch.

Along with this graphic, check out Robin Wauters’ one-sentence startup pitch outline.

Emphasis on the importance of having a concise, value-driven message, and Wauters’ one-sentence outline is the perfect way to suss it out.

If you’re still itching for more resources on writing a perfect pitch, check out some additional tips on Mashable and ReadWriteWeb.

 

By Michal Ugor -- http://bit.ly/N0gAJN

Source: http://bit.ly/MY7oC8


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maxOz's comment, June 29, 2012 6:04 AM
Alessio Thank You! xxx
maxOz's comment, July 17, 2012 7:18 PM
Mithu thanks cheers Michele
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doo | Your Documents. Organized. Secure.

doo | Your Documents. Organized. Secure. | Marketing&Advertising | Scoop.it
doo collects all of your documents and intelligently organizes and secures them for you. Finding a document is a matter of seconds.

Via Frédéric DEBAILLEUL, J Lynn Lock, ABroaderView
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Winning The SEO Battle Through Content Curation - Forbes

Winning The SEO Battle Through Content Curation - Forbes | Marketing&Advertising | Scoop.it
Guest post written by Pawan Deshpande Pawan Deshpande is CEO of HiveFire, producer of Curata online content curation software. You can read more on this subject in his free e-book. Pawan Deshpande: Staying relevant.
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30+ Cool Content Curation Tools for Personal & Professional Use

30+ Cool Content Curation Tools for Personal & Professional Use | Marketing&Advertising | Scoop.it
As the web becomes more and more inundated with blogs, videos, tweets, status updates, news, articles, and countless other forms of content, "information over...
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Social Media ROI Statistics/Graph | Graphs.net

Social Media ROI Statistics/Graph | Graphs.net | Marketing&Advertising | Scoop.it
social media roi statistics. Related Posts Plugin for WordPress, Blogger... Posted in social Media Graphs · Tagged: best way to get facebook fans, best way to get twitter followers, facebook and twitter analytics, facebook and twitter statistics, ...
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How Content Creators Benefit From The New SEO

How Content Creators Benefit From The New SEO | Marketing&Advertising | Scoop.it

Chas Begley: Smashing Magazine's Brad Shorr explains how content creators can benefit from changes to search.

 

These include being able to take advantage of:

1. Personalised search

2. Social shares

3. Increasing search segmentation

4. Increase quality and transparency of search results

5. Using Google+ and the Rel=Author Link 

 

A highly recommended post that can be read here: http://goo.gl/2nQH5



***** My favorite New SEO implication is the rise of storytelling. Once heuristic measures such as time on site and pages viewed become critically important storytelling, i.e. what makes those heuristic measures go positive, is the secret implication of the new SEO. I wrote more about storytelling as Panda and Penguin's secret implication for @Atlanticbt's blog:

http://www.atlanticbt.com/blog/storytelling-pandas-secret-seo-implication/

Marty




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10 Advertising Rules

10 advertising rules to help creatives make great ads. Help and inspiration for copywriters and art directors.
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How Social Media is Impacting Travel & Every Industry Across the World [Infographic]

How Social Media is Impacting Travel & Every Industry Across the World [Infographic] | Marketing&Advertising | Scoop.it

I selected this infographic and article from Trip & Travel because they clearly show the huge impact on the travel industry but it also applies to every industry across the world.

 

Excerpt:

 

Take a look at the Four Pillars Fascinating look at how technologies and social media impact consumers at every level of their purchasing decisions

 

** My comment: It's all about building relationships and community. Understanding how and when to communicate with these people on a consistent basis. Once you understand this social media and technology are great tools to move your business forward. It's always great to see results in other industries to inspire you!

 

Here's what caught my attention:

 

**people are constantly using their smartphones, whether they're traveling or not constantly posting picture, reviews

 

Influence

 

**52% of Facebook users said their friend's photos inspired their holiday choice and travel plans -word of mouth advertising, recommendations from friends in your networks is the most powerful way to sell your products and services

 

**92% of consumers actually said they make their travel decisions based on trusted sources

 

**30% of consumers said they use their mobile apps to find travel destinations and accomodations - the point is, they're "plugged into their networks whether they're traveling or not"

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read article and see infographic here: [http://bit.ly/NWAJOs]


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Four Examples of How Content Curation Is Used by Luxury Brands

Four Examples of How Content Curation Is Used by Luxury Brands | Marketing&Advertising | Scoop.it

Robin Good: If you are looking for some real-world examples of big brands using content curation to increase the effectiveness of their marketing and visibility campaigns, you may find it helpful to look at this four big brands examples:

 

1) Gilt Group blog

 

2) BMW TV

 

3) Burberry's "The Art of Trench"

 

4) Lexus on social media

 

 

Helpful. 7/10

 

Full article: http://blog.newscred.com/?p=3144 

 


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12 Tips On Getting To Grips With Facebook's New Promoted Posts

12 Tips On Getting To Grips With Facebook's New Promoted Posts | Marketing&Advertising | Scoop.it

Facebook promoted posts: Everything you need to know about this new advertising tool to reach and connect with your Facebook fans . . .


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Pinterest for Business Marketing Tips (Infographic) | Social Media Marketing And SEO For Business

Pinterest for Business Marketing Tips (Infographic) | Social Media Marketing And SEO For Business | Marketing&Advertising | Scoop.it
If you are a creative business with an eye for design, one of the best ways to put your work out into the world is on the social networking website Pinterest.
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Echograph App Lets Pros Make Art With Animated GIFs

Echograph App Lets Pros Make Art With Animated GIFs | Marketing&Advertising | Scoop.it
A little over a year ago, Kevin Burg and Jamie Beck mashed up fine-art photography with animated GIFs, and the "cinemagraph" was born.
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How Social Signals Could Potentially Influence Local Search Results

How Social Signals Could Potentially Influence Local Search Results | Marketing&Advertising | Scoop.it
For a local business, localized search results are lifeblood to them. Focusing on a local SEO strategy can often have a bigger impact on their business model than focusing on the full organic results.
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10 Brands Dominating on Google+

10 Brands Dominating on Google+ | Marketing&Advertising | Scoop.it
Today marks one year since Google+ came onto the social media scene.

 

A year has passed since Google launched its social platform, Google+, and while some users complain that the social network has become an echoing abyss, many brands would argue the opposite.

 

Brands and companies have been using Google+ since November 2011, when the network rolled out to businesses and other non-individual entities. The new social arena provided an opportunity to strengthen relationships with consumers and make up for any lack of success on other social networks, such as Facebook or Twitter.

 

READ FULL ARTICLE for the 10 brands who are seeing success on Google+


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