Marketing&Advertising

Excerpted from article:

"As the halfway point of 2012 approaches, we suggest using this seven-step checklist for measuring your content marketing success. The goal is to take a fresh look at your content marketing from a broader, long-term perspective.

The process will help you pinpoint the areas of your content strategy that are working well, and those that could use some fine-tuning.

Use the Content Marketing Success Worksheet below to record your responses to the following questions:

1. Consistency: How consistent is your content marketing?

2. Relevance: Does your content marketing deliver the right information?

3. Style: Does your content engage your market?

4. Efficiency: Do you have an efficient process for selecting and producing topics for your content?

5. Influence: Does your market position or level of influence improve each month?

6. Goals: Does your content support your firm’s long-term goals?

7. Challenge: Does your staff find your content marketing to be adequately challenging?

It’s easy to put this analysis process into play in your organization — there are just two main steps:

1. Share the Content Marketing Success worksheet with your staff.

2. Rate your content marketing on a scale of 1–5.

No content marketing program is ever finished — there is always room for improvement."

Each element is analyzed with more information.

Read full article here: http://j.mp/KspKKn

This piece was written by ahava-leibta for contentmarketinginstitute

"They all have four key elements that make up the code for building great content".

Here are some highlights:

There are some basic steps you need to follow before you apply these elements to have a successful campaign:

**Branding/messaging: Who are you, and what do you represent and offer? What       do you need to say?

**How can you provide value to your customers?

**User profiles or personas: Who are you trying to reach?

**What do they care about?

**Where and across what channels do they consume content?

**Define the campaign

Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"

Read full article here: [http://bit.ly/IeWzxV]

Does Negative SEO really work?

TastyPlacement created a simple Study to test the theory if poor quality links can harm a website's ranking position.

Negative SEO is an undertaking whereby a business competitor attempts to harm the search ranking position of a competing website through the procurement of junk and spam links.

This Study shows that Negative SEO is very real, and can be accomplished for very little money.

Read Methodology and Stats here:  http://bit.ly/MvW7fW ;

By TastyPlacement - http://bit.ly/KBn2qJ ;

Source: http://bit.ly/MvW7fW ;