Robin Good: If you are looking for some real-world examples of big brands using content curation to increase the effectiveness of their marketing and visibility campaigns, you may find it helpful to look at this four big brands examples:
1) Gilt Group blog
2) BMW TV
3) Burberry's "The Art of Trench"
4) Lexus on social media
Full article: http://blog.newscred.com/?p=3144
Via Robin Good