Marketing&Adverti...
Follow
Find
2.1K views | +0 today
 
Rescooped by Aslan Patov from Curation, Social Business and Beyond
onto Marketing&Advertising
Scoop.it!

Part 1: Another Look At Content Curation - What it Entails & Why it's so Valuable

Part 1: Another Look At Content Curation - What it Entails & Why it's so Valuable | Marketing&Advertising | Scoop.it

Here's another article about content curation but is't definitely worthy of your time. It was written by Jonathan Crowe for Business2community.

 

In this two-part series, the author's  gives  an explanation of what content curation entails and how it can be a valuable tool in your content marketing strategy.

 

Summary:

 

The author covers a couple of misconceptions about curation and explains why curating third party content can help you become a trusted source and build your brand.

 

Here's what caught my attention:

 

**Another way to think about content curation is comparing it to networking. 

 

**Members of an audience engage in a larger conversation by connecting them with the latest ideas and innovative leaders in their field

 

** it can also connect them — through comment fields, etc. — with each other.

 

My commentary:

 

**Some people ignore the comment section but this is a place where you can  monitor what your audience is thinking and feeling, while engaging in conversation with them

 

**Curation can generate internal value for your company, as well.

 

Selected by Jan Gordon covering, "Content Curation, Social Business and Beyond"

 

Read full article here: [ http://bit.ly/H19Haz]


Via janlgordon
more...
John van den Brink's comment, March 29, 2012 3:18 PM
Jan, thank you for this scoop!
Marketing&Advertising
Quality vs Quantity
Curated by Aslan Patov
Your new post is loading...
Your new post is loading...
Rescooped by Aslan Patov from MobileLand
Scoop.it!

Mobile Web is Not COMING It’s HERE Just In Case You Haven’t Noticed [Infographic]

Mobile Web is Not COMING It’s HERE Just In Case You Haven’t Noticed [Infographic] | Marketing&Advertising | Scoop.it

Mobile web is growing probably faster than the rate of traditional Internet upon its first introduction.   This is primarily due to the demand, the ability of mobile companies to mass produce the t...


Via Miguel Rodriguez
more...
No comment yet.
Rescooped by Aslan Patov from Marketology
Scoop.it!

How Google's Semantic Search Will Change SEO

How Google's Semantic Search Will Change SEO | Marketing&Advertising | Scoop.it
Google's recent revelation of a semantic approach to search results may mean big changes for search marketers and brands. Here's a look at what's at stake.

Via Val Melamed
more...
No comment yet.
Rescooped by Aslan Patov from Social Media & Content Marketing
Scoop.it!

Social Media On Your Brand, Your Brand On Social Media [INFOGRAPHIC] - AllTwitter

Social Media On Your Brand, Your Brand On Social Media [INFOGRAPHIC] - AllTwitter | Marketing&Advertising | Scoop.it
Social Media On Your Brand, Your Brand On Social Media [INFOGRAPHIC]...

Via Sara Duane-Gladden
more...
No comment yet.
Rescooped by Aslan Patov from Social-Business-Marketing
Scoop.it!

Storytelling Vs. Corporate Speak

Storytelling Vs. Corporate Speak | Marketing&Advertising | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations...

You could make an argument that the Infographic is the new black.

Beyond the visual appeal, Infographics push companies to communicate at the industry level.

Specifically, Lou Hoffman contends there’s often a gap between the content developed by the PR function and the type of content needed by journalists, bloggers and other influencers.

This Infographic strives to capture this disconnect.

By Lou Hoffman  http://bit.ly/ORK2U0

Source http://bit.ly/ONbEa5


Via maxOz
more...
maxOz's comment, August 9, 2012 4:48 AM
Alessio xxx
Rescooped by Aslan Patov from Social-Business-Marketing
Scoop.it!

The Rapid Rise Of Social Media

The Rapid Rise Of Social Media | Marketing&Advertising | Scoop.it

...

Recently discovered in a McKinsey Global Inst Report “The Social Economy: Unlocking Value And Productivity Through Social Technologies” , Statista's Chart 'The Rapid Rise Of Social Media' shows how the pace of technological progress has changed over the past century and the time it took selected technologies and services to reach 50 million users worldwide.

 

It took the radio 38 years to reach 50 million users worldwide. The next revolution came around a little quicker: 13 years passed until 50 million people enjoyed moving images in their own homes.

With the arrival of the internet the pace of technological adoption really picked up: while it still took internet service providers three years to reach 50 million subscribers, the world wide web dramatically enlarged the potential audience for everyone with an innovative product or service.

Facebook, now on track to reach 1 billion users, needed just one year to reach 50 million users and Twitter was even quicker to reach that milestone.

 

By Statista http://bit.ly/OrtrDi

Source  http://bit.ly/N4X3Hk

 

Download the Report The Social Economy: Unlocking Value And Productivity Through Social Technologies [PDF] http://bit.ly/MlE5Qq


Via maxOz
more...
No comment yet.
Rescooped by Aslan Patov from Curation, Social Business and Beyond
Scoop.it!

The Vast Anatomy of a Successful Social Marketing Campaign [Infographic]

The Vast Anatomy of a Successful Social Marketing Campaign [Infographic] | Marketing&Advertising | Scoop.it

This piece and infographic is from Senay Johnson's Marketing Daily

 

Excerpt from this article:

 

"It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.

 

Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.

 

**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns".

 

In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See infographic here: [http://bit.ly/OIQf5y]


Via janlgordon
more...
No comment yet.
Rescooped by Aslan Patov from Social Media Buzz
Scoop.it!

5 Insights into Global Social Media in 2012 [Infographic] | Jeffbullas's Blog

5 Insights into Global Social Media in 2012 [Infographic] | Jeffbullas's Blog | Marketing&Advertising | Scoop.it
Social media is emerging from its adolescent phase and is rapidly maturing. Facebook , Twitter, Google+, YouTube and the fast emerging Pinterest have all been embraced by the top companies as they find ways to leverage their brands globally.

Via Efraim Silver
more...
No comment yet.
Rescooped by Aslan Patov from marketingonline
Scoop.it!

What has the greater impact on organic search rankings? Facebook Likes or Google +1s?

What has the greater impact on organic search rankings? Facebook Likes or Google +1s? | Marketing&Advertising | Scoop.it
According to new data, Google +1s have a stronger correlation to high natural search rankings than Facebook Likes, and play a bigger role in a blended natural search strategy.

Via Web Target
more...
No comment yet.
Rescooped by Aslan Patov from MarketingStuffIFound
Scoop.it!

5 Stupid Things You Do in Social Media That Brand You a Pariah

5 Stupid Things You Do in Social Media That Brand You a Pariah | Marketing&Advertising | Scoop.it

Freelance writers should try to connect in social media with editors and other prospects -- the right way. Here are 5 popular screwups...


Via Ed Estlow
more...
No comment yet.
Rescooped by Aslan Patov from Internet Marketing Strategy 2.0
Scoop.it!

A Collection of 750+ Facebook Marketing Campaigns: Facebook Studio

A Collection of 750+ Facebook Marketing Campaigns: Facebook Studio | Marketing&Advertising | Scoop.it

Robin Good: If you are looking for great examples of Facebook marketing at work, you may want to check the Facebook Studio, an official gallery/catalog of marketing campaigns using FB.

 

"...a place where creative agencies and marketers can deposit examples of great campaigns that leverages on the online social network to connect with audiences and have authentic conversations.


So far Facebook Studio has over 750 examples submitted and approved from around the world, and Facebook also holds the Facebook Studio Awards every year to recognize and laud the best work in the field.

 

Agencies can create an online profile on Facebook Studio that shows off their creative digital work, along with any of the awards accorded by Facebook.

 

These profiles go into a directory which is searchable and accessible, so you can preview the work.

 

Creatives who have worked on those projects or campaigns can be “tagged”, so people know who’s been involved in them. Creative individuals can also build their own profiles – which is separate from their regular Facebook profile (although they can be linked) – so that they can be tied to the work they’re involved in."

 

Source: http://www.youngupstarts.com/2012/07/13/digital-creatives-can-build-credibility-with-facebook-studio-and-facebook-studio-edge/

 

Get inspired.

 

Check it out here: http://www.facebook-studio.com/

 

 


Via Robin Good
more...
No comment yet.
Rescooped by Aslan Patov from Public Relations & Social Media Insight
Scoop.it!

10 go-to resources to learn more about mobile marketing | Arik Hanson

10 go-to resources to learn more about mobile marketing | Arik Hanson | Marketing&Advertising | Scoop.it

Mobile has blown up–in large part to the fact that more than 50 percent of the U.S. population now owns a smart phone and the tablet market has completely took off since the iPad burst on the scene in 2010....

 

So, what if you want to get smarter about mobile? Where do you turn? That was my question a couple weeks ago. I even asked someone who I would consider a mobile expert, Aaron Strout, where he would look. He was kind enough to point me in a few spots. Below is a short list of 10 go-to mobile resources for you to source to starting learning more about this evolving–and important–discipline in our field...

 

[Great list of mobile marketing resources from Arik Hanson]


Via Jeff Domansky
more...
No comment yet.
Rescooped by Aslan Patov from Digital Marketing Buzz
Scoop.it!

Advertisers Need to Pay Attention to Connected TV [INFOGRAPHIC]

Advertisers Need to Pay Attention to Connected TV [INFOGRAPHIC] | Marketing&Advertising | Scoop.it
People are watching a lot more video on connected devices these days. Why aren't advertisers paying big bucks to get in front of viewers?

Via Efraim Silver
more...
No comment yet.
Rescooped by Aslan Patov from Digital Marketing for Business
Scoop.it!

Social Media Is Going Corporate [INFOGRAPHIC]

Social Media Is Going Corporate [INFOGRAPHIC] | Marketing&Advertising | Scoop.it

94 percent of corporate businesses use social media, while 85 percent say that it’s given their business more exposure. The infographic below shows how and why businesses are blogging and going social.

 

Key takeaways:

- 94% of businesses use social media
- 85% say it’s given their business more exposure
- 92% says their favorite social media tool is Facebook
- 23% of 2011 Fortune 500 companies maintain a blog


Via Jonha Revesencio, roberto toppi, Mick Say
more...
No comment yet.
Rescooped by Aslan Patov from Digital Marketing & Social Networking
Scoop.it!

Why You Need To Include Infographics in Your Content Marketing

Why You Need To Include Infographics in Your Content Marketing | Marketing&Advertising | Scoop.it
Infographics have recently become one of the hottest trends in marketing, which is why you should be including them in your marketing content.

Via Cambridge Marketing Colleges, Neil Wilkins
more...
No comment yet.
Rescooped by Aslan Patov from Professional Online Marketing
Scoop.it!

10 key principles of agile marketing management - Chief Marketing Technologist

10 key principles of agile marketing management - Chief Marketing Technologist | Marketing&Advertising | Scoop.it
You've probably been hearing more about agile marketing lately. Over the past 6 months, there has been a blossoming Renaissance of discussions, writings, and events on the subject — a number of which I summed up in a recent Search...

Via Nick Simpson
more...
No comment yet.
Rescooped by Aslan Patov from Curation, Social Business and Beyond
Scoop.it!

Is Influence Moving Prospects From Likes To Buys? [Infographic]

Is Influence Moving Prospects From Likes To Buys? [Infographic] | Marketing&Advertising | Scoop.it

This piece is from Socialmouths, here are some interesting findings from Coupon Cabin's infographic:

 

Jan Gordon:

 

Nothing is written in stone, the research says younger people are more inclined to follow recommendations about products or services from their friends than people over 55. I personally think that is changing as social communities evolve.

 

Excerpt:

 

"we keep trying to close the gap between discovery and recommendation through Social Media and actual sales. 

 

**Are Likes eventually turning into Buys?

 

Here's one highlight that caught my attention:

 

 The reason social media users are following brands divided by gender –

 

**The study by Burst Media says the #1 reason is to keep up with content. In my opinion, people follow a brand to get something in exchange, a discount or special deals. I might check out a brand to learn something about it but that doesn’t mean I will “follow” that brand.

 

18% of social media are influenced by friends behavior – This is what we have talking about to small business, look at social media as a discovery and recommendation engine. This is the core of Earned Media.

 

**People are influenced by their friends much more than by any advertising.


**The “Age Factor” –

 

**Individuals under 35 are more likely to be influenced by their friends behavior than a 55 year-old

 

**There are a lot of elements to play with here but it’s basically just human nature, younger people rely more on others opinions than a 55 year-old.

 

**Which doesn’t mean you should ignore this, it is very important that you consider these things when approaching your audience.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See article and infographic here: [http://bit.ly/MYSIZO]

 

Infographic courtesy of: Coupon Cabin


Via janlgordon
more...
No comment yet.
Rescooped by Aslan Patov from digitalassetman
Scoop.it!

The Value Of A Like - Moving Social Support To Money [Infographic]

The Value Of A Like - Moving Social Support To Money [Infographic] | Marketing&Advertising | Scoop.it
18% of Social Media users are influenced by their friend’s behavior when they follow and interact with brands.

...

Marty Note: Great infographic on social impact on ecommerce I picked up from @Steveology.


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com, digitalassetman
more...
Martin (Marty) Smith's comment, August 2, 2012 7:37 AM
Mario thanks for the Resoop to a feed I relate too :). Marty
Martin (Marty) Smith's comment, August 2, 2012 7:48 AM
Tobias, thanks for the Rescoop and follows. Look forward to learning from you. Marty
Martin (Marty) Smith's comment, August 2, 2012 9:31 AM
Gunter thanks for the Rescoop to Social Media & Sustainability (both topics dear to my heart). Marty
Rescooped by Aslan Patov from digital marketing strategy
Scoop.it!

Curate People, Categories, News on Twitter with Slice Discovery Tools

Curate People, Categories, News on Twitter with Slice Discovery Tools | Marketing&Advertising | Scoop.it

I selected this because as Robin Good says, it works better than Twitter lists and anything that helps manage, discover and utilize people, content, news in a more efficient way is something I need and want to share with others. Thank you Robin for another great find!

 

Robin Good: Slices is a news discovery app that allows you to find the news that interest you by "slicing" the Twitter timeline into topic-specific categories, making it much easier to find what you are looking for.

 

From Pandodaily official review: "Slices offers 21 searchable categories – humor, technology, sports, and so on – that lead you to people and lists to follow. Included among those top-level categories is the “Live Events” option, which allows you to select an event – a football match, say, or a TV show – and follow Tweets from a curated list.

Also of note: "...it synchronizes between mobile devices and the Slices website (slices.me), which means it knows which Tweets you’ve already read, no matter where you access it from.

 

...The “Timeline Slicer” also outdoes Twitter’s Lists as a way to organize the people you follow into specific categories. They’re easier to set up and easier to access, ..."

 

Source: Pandodaily

 

Slices is available on iOS, Android and the Web.

 

Find out more: https://slices.me/

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Via Robin Good, janlgordon, malek
more...
Prasanth (WN)'s comment, August 2, 2012 6:57 AM
Thanks
malek's comment, August 3, 2012 11:26 AM
I'm still working on it...looks promising.
Rescooped by Aslan Patov from Digital Marketing Buzz
Scoop.it!

10 Tips for Marketing your Business on Pinterest | Jeffbullas's Blog

10 Tips for Marketing your Business on Pinterest | Jeffbullas's Blog | Marketing&Advertising | Scoop.it
Photography is experiencing a revolution. Sites such as Pinterest and Instagram are allowing us to share this visual art form in glorious color, creativity and ease just by pinning images with a couple of clicks.

Via Efraim Silver
more...
No comment yet.
Rescooped by Aslan Patov from Influenced
Scoop.it!

Consumers logging off facebook, ignoring new Apple products

Consumers logging off facebook, ignoring new Apple products | Marketing&Advertising | Scoop.it

* 52 percent of respondents to a SodaHead poll reported that they planned to spend less time on Facebook

* 73 percent of respondents believe a future social network will eclipse Facebook altogether.

* 72 percent of consumers were disinterested in a possible iPad mini

* 74 percent were similarly underwhelmed by the prospect of the iPhone 5.


Via Andrew Spong
more...
No comment yet.
Rescooped by Aslan Patov from Future Of Advertising
Scoop.it!

Case Study: How & Where did Google made $37.9 Billion Revenue | All Infographics

Case Study: How & Where did Google made $37.9 Billion Revenue | All Infographics | Marketing&Advertising | Scoop.it
Infographics on How and Where did Google makes most Revenue of $37.9 Billion Profit Case Study from Google Advertising in Finance & Insurance related keyword...

Via Alex Butler
more...
No comment yet.
Rescooped by Aslan Patov from MobileLand
Scoop.it!

12 reasons PR pros can’t ignore the mobile boom | Articles | Home

12 reasons PR pros can’t ignore the mobile boom | Articles | Home | Marketing&Advertising | Scoop.it

Facts and stats to show your boss or client, who is reluctant about adopting a mobile strategy.


Via Miguel Rodriguez
more...
No comment yet.
Rescooped by Aslan Patov from Content Curation World
Scoop.it!

Curate Your Closet: 5 Fashion Curation Apps To Organize Your Wardrobe

Curate Your Closet: 5 Fashion Curation Apps To Organize Your Wardrobe | Marketing&Advertising | Scoop.it

Robin Good: Here are five fashion curation apps that can help you to create a visua inventory of your wardrobe, while helping you find new "combinations" and new cool products you want to buy.

 

The five apps covered are:

Pose (free) Cloth (free - limited time) Netrobe (free) StyleBook ($3.99) TouchCloset ($9.99)

 

N.B.: Outside of Cloth which has also an Android verison, these are all iPhone/iOS apps.

 

Interesting. Resourceful. 8/10

Full article: http://mashable.com/2012/07/13/closet-management-apps/#view_as_one_page-gallery_box6477

 

 


Via Robin Good
more...
No comment yet.
Rescooped by Aslan Patov from Social Media Content Curation
Scoop.it!

Create, Personalize And Share Your Visual Stories With Rewindy

Create, Personalize And Share Your Visual Stories With Rewindy | Marketing&Advertising | Scoop.it

Giuseppe Mauriello: Rewindy is the first visual story-sharing service. Create, personalize and share life events like travel, family or hobby events. You can share the story privately to a few friends using email or more publicly using Facebook or Twitter.

 

From Rewindy Blog:

"The photo doesn’t often capture the thoughts or feelings of the people in the event. This is why people love stories. A story is a narrative you can relate to and it highlights thoughts, emotions, relationships and can freely go into history or speculate about the future.

Things that are at extremely difficult with photos. A photo on the other hand creates a very detailed picture of a person, scene or object in the viewers mind.

 

The combination of these two the photos and the story is a visual story. Bringing together the context and narrative what happened behind the photos, with the best visual images. A visual story is a much more personal and expressive way to share your photos, or a visually beautiful way to share your story..."

 

 

Rewindy is in private beta now. Request an invitation here:

http://www.rewindy.com

 

Read more: http://blog.rewindy.com/post/26965288332/photosharing-versus-storysharing


Via Giuseppe Mauriello
more...
No comment yet.
Rescooped by Aslan Patov from Social Media Buzz
Scoop.it!

Facebook acquires bookmarking company Spool | Geeky Gadgets

Facebook acquires bookmarking company Spool | Geeky Gadgets | Marketing&Advertising | Scoop.it
Discover Efraim Silver (IWebguru) Twitter tweets related to: Geeky Gadgets, Facebook, Companies, Spool and more.

Via Efraim Silver
more...
No comment yet.