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How to Identify Relevant Online Influencers with These 3 Tools

How to Identify Relevant Online Influencers with These 3 Tools | Marketing&Advertising | Scoop.it

This piece and infographic is from Adam Vincenzini on his blog.

 

I selected this article because it's another way for you to find key influencers and these tools will help to narrow your search

 

Here are some highlights:

 

Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.

 

Where do online influencers operate?


**They are active everywhere:

 

     Most popular are:

     blogs, Twitter, Facebook, YouTube, Online

     communities, discussion boards

 

Assumptions:

 

**Influencers are active on Twitter

**Influencers operate some for of blogging hub

 

Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data

 

The initial steps involve:

 

1. Search by keyword

2. Search by location

 

3 tools useful in the process: The first two you can also search by location:

 

**followerwonk.com - then run this through another influencer tool -   

     tweetlevel to give it even more relevance (this isn't fool proof)

**locafollow.com

**twingulate.com

 

There are more suggestions in this piece having said that:

 

**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.

 

** this can help narrow things down, significantly

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://tinyurl.com/7humubp]


Via janlgordon, malek
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7 Quirky, Comical and Downright Weird YouTube Channels

7 Quirky, Comical and Downright Weird YouTube Channels | Marketing&Advertising | Scoop.it
These seven YouTube channels will have you laughing more with each click.
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5 Best Practices for Creating Viral Branded Videos

5 Best Practices for Creating Viral Branded Videos | Marketing&Advertising | Scoop.it
Want to know how to get your brand's campaign to go viral? Here are a few great insights to consider.

Via Mark Reilly
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YouTube's 20 Most-Shared Ads in April [VIDEOS]

YouTube's 20 Most-Shared Ads in April [VIDEOS] | Marketing&Advertising | Scoop.it
Check out the 20 most-shared YouTube ads for the month of April, featuring Google, Nike, Tipp-Ex and more.
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YouTube's 20 Most-Shared Ads in March [VIDEOS]

YouTube's 20 Most-Shared Ads in March [VIDEOS] | Marketing&Advertising | Scoop.it
March's list of most-shared YouTube ads is quite diverse. We've got tear-jerkers, special effects, animation, comedy and more!
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Social Media Marketing Facebook Twitter Youtube Google+ Advertising SMO

Social Media Marketing Facebook Twitter Youtube Google+ Advertising SMO | Marketing&Advertising | Scoop.it

Your business needs genius marketing strategies to make it successful.


Via Eric Miltsch
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