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Quality vs Quantity
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25% of American Adults Use Location-Based Services [Infographic]

25% of American Adults Use Location-Based Services [Infographic] | Marketing&Advertising | Scoop.it
Location-based social networks were one of the top five trends of 2010. Nowadays, location is baked into pretty much everything that developers do. Mobile and social apps are location-enhanced, not location-based.

Via Rami Kantari, Christina Belloge, malek
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Rescooped by Aslan Patov from Marketology
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Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks

Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks | Marketing&Advertising | Scoop.it
When marketers have scrutinized Google’s research on how organic and paid search results work together — the search giant concluded that nixing the paid ads would result in a 89% drop in clicks — it’s been clear there’s more to the story.

Via Val Melamed
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