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Quality vs Quantity
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Why Pay-Per-Click Ads Are Wasting Your Money

Why Pay-Per-Click Ads Are Wasting Your Money | Marketing&Advertising | Scoop.it
Paid click campaigns are traffic drivers, but they could be doing a lot better, considering that half the time they don’t work. Here's why.
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Twitter Launches Self-Serve Advertising for Small Businesses

Twitter Launches Self-Serve Advertising for Small Businesses | Marketing&Advertising | Scoop.it
Twitter announced on Tuesday that a select group of small business can begin using the company's self-serve adverting platform to create promoted tweets and promoted accounts.
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