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The Ultimate Guide to Marketing with Infographics | Unbounce

The Ultimate Guide to Marketing with Infographics | Unbounce | Marketing&Advertising | Scoop.it

Excerpted from original article:

"Infographics are awesome. Many marketers don’t know how to get the best out of infographics and reap the benefits available. The primary benefits being the generation of inbound links and making your posts incredibly sharable.

 

Here you’ll learn 12 ways to market an infographic:

 

***Building Your Own Infographic

This is the ideal method, but it’s not always possible (time, money, design talent), but if you can make them yourself, then it’s way better. Here are a bunch of tactics for how to do it right.

 

1. Create content that people actually want...

2. Infographic research...

3. Make sure it’s got data on it...

4. Infographic Design & Data Visualization...

5. Add an embed code to let others re-post it...

6. Making your Infographic go Viral...

7. Use your network...

 

 

***Using other people’s infographics:

People want backlinks – that’s why they create infographics in the first place. So this method of marketing serves two purposes; It gives you a content base to build a post from (awesome, quick and easy) and it gives some love back to the creator of the original work.

 

8. Finding Infographics...

9. Adding value...

10. What’s the proper etiquette for re-using others work?...

 

 

***Things You Should Do For all Infographics:

Regardless of whether you designed your own infographic or sourced one from elsewhere, there are certain things you should always do to ensure they get the attention they deserve. Here are some examples:

 

11. Add Pin It buttons...

12. Tweetables: Set up important and entertaining stats formatted as Tweets..."

 

 

This is just a summary. The full post includes many information, links, examples and key lessons.

Read full article here:

http://unbounce.com/content-marketing/ultimate-guide-to-marketing-with-infographics/

 


Via Giuseppe Mauriello, malek
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Infographic Builders: 9 Free Tools To Create Great Visual Charts

Infographic Builders: 9 Free Tools To Create Great Visual Charts | Marketing&Advertising | Scoop.it

Robin Good: Here is a handy short guide to nine free infographic creation tools that can be utilized to create enticing visuals, word charts and data-based infographics without having special technical skills.

 

Useful. 8/10

 

Check them all out: http://www.infographicsarchive.com/create-infographics-and-data-visualization/ ;

 

(Unearted by Andres Taborga)

 

Hey All -- sometimes in business we need to display/convey data with our storytelling. So how do you display data in engaging ways? I love this article because it shares 6 free tools to use, plus there's a little tutorial on how to make infographics.

 

We all know how important it is to have the right tool for the job at hand. Bookmark this article so when you need the tools you have them. Enjoy playing with your numbers and showing them in different ways!

 

Thank you Robin Good for curating this article.


Via Robin Good, Karen Dietz, digitalassetman
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Mary A. Axford's curator insight, April 1, 5:27 AM

Nice collection of infographic tools from an expert in digital curation.

 

David Baker's curator insight, April 3, 8:47 AM

I am adding this to my seminar resources. Having another set of tools for my teachers to create their PIE Infographics is important.  Creating visual representations of learning is such a powerful learning for teachers and is a skill they can transfer to their classroom and for students to create in the classroom.

Trude Burnett's curator insight, May 9, 12:48 PM

Good tools to make Infographics

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Flack's Revenge: Putting Pictures to Work in PR - Infographics Resources

Flack's Revenge: Putting Pictures to Work in PR - Infographics Resources | Marketing&Advertising | Scoop.it

My monthly column on Neal Schaffer's Windmill Networking blog today is about visual content marketing. I thought that this might be a good opportunity to also talk about the use of images in PR....

 

I thought I would share below some resources and articles about infographics that I kicked around with my team here. Hopefully others will find these useful too....


Via Jeff Domansky
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