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Quality vs Quantity
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Why Pay-Per-Click Ads Are Wasting Your Money

Why Pay-Per-Click Ads Are Wasting Your Money | Marketing&Advertising | Scoop.it
Paid click campaigns are traffic drivers, but they could be doing a lot better, considering that half the time they don’t work. Here's why.
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Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks

Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks | Marketing&Advertising | Scoop.it
When marketers have scrutinized Google’s research on how organic and paid search results work together — the search giant concluded that nixing the paid ads would result in a 89% drop in clicks — it’s been clear there’s more to the story.

Via Val Melamed
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