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Quality vs Quantity
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New Framework for Social Media Analytics with Actionable Business Insights [Infographic]

New Framework for Social Media Analytics with Actionable Business Insights [Infographic] | Marketing&Advertising | Scoop.it

I selected this infographic posted by Mike Lewis from Awareness because he has always been one of my trusted sources he is a person who knows what he's talking about. This  appeared in socialmediatoday

 

Intro:

"New to Social Analytics? Here are some key metrics you need to get actionable insights for marketing sales and customer service effectiveness

 

"In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness"

 

Social Analytics Defined:

 

**An evolving business discipline that aggregates and analyzes online conversations (industry, competitive, prospect, consumer, customer) and social activity generated by brands across social channels.

 

**Social analytics enable organizations to act on the derived intelligence for business results, improving brand awareness and reputation, marketing and sales effectiveness and customer satisfaction and advocacy.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

See infographic here: [http://bit.ly/JBeApG]


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Rescooped by Aslan Patov from Curation, Social Business and Beyond
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7 Reasons To Embrace Online Culture #Infographic

7 Reasons To Embrace Online Culture #Infographic | Marketing&Advertising | Scoop.it

2 billion people are online. 85% of customers expect businesses to be active in social media. Word of mouse = word of mouth.

 

Here are 7 reasons - http://bit.ly/JrexbQ - and some thought provoking questions to get you loving Facebook, Twitter, emarketing, blogs and more...

 

#1. 80% businesses are NOT passionate

Show you’re human. Business is built on relationships. Your web presence must show you are passionate

#2. 55% more web visitors & 67% more leads for businesses that blog

#3. 68% Email subscribers & Twitter followers are likely to buy

#4. 20-30% Emarketing response rate

#5. 30% customer questions & compliments get no reply

#6. 77% customers read brand posts but don’t comment

#7. 71% complaints on Twitter are NOT responded to

 

Download / Embed: http://bit.ly/JrexbQ 


Via maxOz, janlgordon
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How Retailers Can Build Pinterest in Their Brands

How Retailers Can Build Pinterest in Their Brands | Marketing&Advertising | Scoop.it
With more than 10.4 million registered users, Pinterest presents retailers with new marketing opportunities and challenging them to embrace new tactics to connect with consumers online.
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Only One-Half of Brands Can Identify Their Most Loyal Customers

Only One-Half of Brands Can Identify Their Most Loyal Customers | Marketing&Advertising | Scoop.it
Customer Relationships - Despite the high cost of acquiring new customers (vs. retaining current ones), only one-half (49.6%) of surveyed marketing executives say they know who their most loyal customers are and how ...

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Social Networking Stats: Top Brands Google+ Engagement Up 65%, #RLTM Scoreboard

Social Networking Stats: Top Brands Google+ Engagement Up 65%, #RLTM Scoreboard | Marketing&Advertising | Scoop.it
Six months after Google+ opened up to brands, 64 of the Interbrand Top 100 Brands are now on Google's social network and overall activity is on the rise...
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Why Marketers Should Invest in Visual Content Creation

Why Marketers Should Invest in Visual Content Creation | Marketing&Advertising | Scoop.it
Learn why visual content is a critical part of your content creation strategy.
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The Rise of the Employee Brand | Blue Focus Marketing

The Rise of the Employee Brand | Blue Focus Marketing | Marketing&Advertising | Scoop.it
While the stragglers sit still trying to figure it out, the smart brands have evolved into social brands.  However, while the social brands sit patting themselves on the back for their innovation, the really smart brands are busy building engaged...

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