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Rescooped by Aslan Patov from Digital Marketing & Social Networking
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10 Brands Dominating on Google+

10 Brands Dominating on Google+ | Marketing&Advertising | Scoop.it
Today marks one year since Google+ came onto the social media scene.

 

A year has passed since Google launched its social platform, Google+, and while some users complain that the social network has become an echoing abyss, many brands would argue the opposite.

 

Brands and companies have been using Google+ since November 2011, when the network rolled out to businesses and other non-individual entities. The new social arena provided an opportunity to strengthen relationships with consumers and make up for any lack of success on other social networks, such as Facebook or Twitter.

 

READ FULL ARTICLE for the 10 brands who are seeing success on Google+


Via Neil Wilkins
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The Perfect Landing Page. Landing page examples and 12 tips - Smart Insights Digital Marketing Advice

The Perfect Landing Page. Landing page examples and 12 tips - Smart Insights Digital Marketing Advice | Marketing&Advertising | Scoop.it
Landing page examples and best practice advice Most discussion of web design in companies who don't know the power of landing pages still tends to focus o. Marketing topic(s):Landing page optimisation, Lead generation strategy.

Via Neil Wilkins
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Google Search Just Got 1,000 Times Smarter

Google Search Just Got 1,000 Times Smarter | Marketing&Advertising | Scoop.it
Google has introduced the "Knowledge Graph" — or semantic analysis — to its most fundamental tool, search. Here's what that means.
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How Social Media Has Changed Brand Engagement | Social Media Today

How Social Media Has Changed Brand Engagement | Social Media Today | Marketing&Advertising | Scoop.it
social media evolution I’ve just rebranded and relocated from Blogger to WP.
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LinkedIn Lets Marketers Target Followers | Social Media Today

LinkedIn Lets Marketers Target Followers | Social Media Today | Marketing&Advertising | Scoop.it
LinkedIn Let’s Marketers Target FollowersLinkedIn rolled out two new targeting and analytics products aimed at helping companies leverage the LinkedIn users following them.
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Rescooped by Aslan Patov from Curation, Social Business and Beyond
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New Framework for Social Media Analytics with Actionable Business Insights [Infographic]

New Framework for Social Media Analytics with Actionable Business Insights [Infographic] | Marketing&Advertising | Scoop.it

I selected this infographic posted by Mike Lewis from Awareness because he has always been one of my trusted sources he is a person who knows what he's talking about. This  appeared in socialmediatoday

 

Intro:

"New to Social Analytics? Here are some key metrics you need to get actionable insights for marketing sales and customer service effectiveness

 

"In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness"

 

Social Analytics Defined:

 

**An evolving business discipline that aggregates and analyzes online conversations (industry, competitive, prospect, consumer, customer) and social activity generated by brands across social channels.

 

**Social analytics enable organizations to act on the derived intelligence for business results, improving brand awareness and reputation, marketing and sales effectiveness and customer satisfaction and advocacy.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

See infographic here: [http://bit.ly/JBeApG]


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How To Increase Your Online Influence #Infographic

How To Increase Your Online Influence #Infographic | Marketing&Advertising | Scoop.it

“Being Professional and Personal” is the key to his highly influential identity. This means all you need to do is be yourself and connect with others personally not professionally.

 

After building an online identity, we always think of increasing our online influence.

This Infographic by Reformation Designs, visualizes 5 basic tips on increasing your online influence:

http://bit.ly/M8U8io ;


Via maxOz, janlgordon, Neil Wilkins
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janlgordon's comment, May 13, 2012 12:42 PM
Thanks Michele, this is a great one!
John van den Brink's comment, May 13, 2012 2:19 PM
Jan thank you!
Rescooped by Aslan Patov from Social Media Marketing & CRM
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43 Facebook Pages Have Over a Million Fans and Other Interesting Facts [Infographic]

43 Facebook Pages Have Over a Million Fans and Other Interesting Facts [Infographic] | Marketing&Advertising | Scoop.it
What has 4,177,653 Facebook followers, 245,839 Twitter followers, 1,018 YouTube subscribers, 294,467 Google+ fans, but only  67 followers o (43 Facebook Pages Have Over a Million Fans and Other Interesting Facts [Infographic] http://t.co/EOQVFUbB...)...

Via Harald Henn, Comufy
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White Paper - How To Use Social Media to Improve Customer Service and Cut Costs

White Paper - How To Use Social Media to Improve Customer Service and Cut Costs | Marketing&Advertising | Scoop.it
White Paper - How To Use Social Media to Improve Customer Service and Cut Costs http://t.co/EQ9t1kzv...
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5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | Jeffbullas's Blog

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | Jeffbullas's Blog | Marketing&Advertising | Scoop.it
What do you use as your daily Social Media dashboard every day?Most likely not Twitter.com I am guessing.Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com.
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'F_ck Yeah!' The Evolution of Tumblr's Big Trend

'F_ck Yeah!' The Evolution of Tumblr's Big Trend | Marketing&Advertising | Scoop.it
Tumblr has created an infographic which shares a little history on one of its most popular trends.
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Rescooped by Aslan Patov from Public Relations & Social Media Insight
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Social Sharing: Twitter has highest amplification rate, email has highest conversion rate | Marketingsherpa Blog

Social Sharing: Twitter has highest amplification rate, email has highest conversion rate | Marketingsherpa Blog | Marketing&Advertising | Scoop.it
Social referral programs allow companies to tap into their customer advocates to promote their brands, products and services by getting those customers to share within their social networks.

 

These programs then track the shares through to the conversion, whether that is a sale, an opt-in or a coupon redemption.

 

Extole recently conducted research on 20% of its customer base with an average data collection length of 45 weeks, and this research uncovered some interesting data points on social sharing among different companies....


Via Jeff Domansky
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Rescooped by Aslan Patov from Social Media Bites!
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Facebook to Brands: You're Posting Stuff Wrong - via Advertising Age

Facebook to Brands: You're Posting Stuff Wrong - via Advertising Age | Marketing&Advertising | Scoop.it

New Facebook data offer useful insight on engaging fans, such as posting photos and videos rather than asking them questions . . .


Via David Blundell
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Rescooped by Aslan Patov from Digital Marketing & Communications
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2012: The State of Social Media & Social Media Marketing

This presentation is a 2012 mid-year update and complement to the original "State of Social" presentation by Esteban Contreras


Via Alex Butler
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Rescooped by Aslan Patov from Digital Marketing Buzz
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101 Online Marketing Tips Strategies from Google [INFOGRAPHIC]

101 Online Marketing Tips Strategies from Google [INFOGRAPHIC] | Marketing&Advertising | Scoop.it
Online Marketing is important for all websites and webblogs, we bring the best 101 lessons and guides from Google for marketing for branding purpose...

Via Jonha Revesencio, Efraim Silver
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How Much - and How Little - the Web Has Changed in 9 Years

How Much - and How Little - the Web Has Changed in 9 Years | Marketing&Advertising | Scoop.it
For ReadWriteWeb's ninth anniversary last week, our founder and Editor-in-Chief Richard MacManus took a loving look back at how the site has evolved over the years.
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Facebook To Consider Charging Users to Highlight a Post | Social Media Today

Facebook To Consider Charging Users to Highlight a Post | Social Media Today | Marketing&Advertising | Scoop.it
Facebook is currently testing the idea to charge users to highlight a given post or picture on their Facebook wall.
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Microsoft + Facebook Taking the Search Engine to a Whole New Level | Social Media Today

Microsoft + Facebook Taking the Search Engine to a Whole New Level | Social Media Today | Marketing&Advertising | Scoop.it
Search algorithms have used machine learning and artificial intelligence to predict which of the billions of pages on the Internet might be most relevant to your search.Google has spent so much time, money and effort trying to make their search engine...
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Voice Overs Of The World: It's a Potato Head World, We're Just Living In It | Voice Coaches

Voice Overs Of The World: It's a Potato Head World, We're Just Living In It | Voice Coaches | Marketing&Advertising | Scoop.it
According to Hasbro, Mr. Potato Head was the first toy ever to be marketed in a television commercial and -- what do you know? -- it's driven by a voice over!
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Truth, Lies & Facebook Advertising

Truth, Lies & Facebook Advertising | Marketing&Advertising | Scoop.it
What is the real value of Facebook's advertising business? One thing is for sure: Wall Street has no idea. And neither do Facebook advertisers. And therein lies the huge unspoken caveat to Facebook's $86+ billion IPO.

Via Alex Butler
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Social Networking Stats: Top Brands Google+ Engagement Up 65%, #RLTM Scoreboard

Social Networking Stats: Top Brands Google+ Engagement Up 65%, #RLTM Scoreboard | Marketing&Advertising | Scoop.it
Six months after Google+ opened up to brands, 64 of the Interbrand Top 100 Brands are now on Google's social network and overall activity is on the rise...
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Twitter may have just lost all credibility – Simply Zesty - Simply Zesty

Twitter may have just lost all credibility – Simply Zesty - Simply Zesty | Marketing&Advertising | Scoop.it
It seems that Twitter has made a recent change to their 'verified account' option, offering this now only to advertisers on the site.
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Coca-Cola Truck Brings Cheers of Virtual Fans to Stadium

Coca-Cola Truck Brings Cheers of Virtual Fans to Stadium | Marketing&Advertising | Scoop.it
Coke Argentina launched a truck with a built-in recording booth to collect the cheers and songs of over one million football fans.
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Smartphones set to become the fastest spreading technology in ...

Smartphones set to become the fastest spreading technology in ... | Marketing&Advertising | Scoop.it
Android Phones · Android Tablets · Microsoft ...

Via Miguel Rodriguez
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5 Insights on Facebook vs Pinterest in Driving Sales - Infographic | Jeffbullas's Blog

5 Insights on Facebook vs Pinterest in Driving Sales - Infographic | Jeffbullas's Blog | Marketing&Advertising | Scoop.it
Pinterest has been grabbing the headlines recently as its network approaches 20 million users per month. What hasn't been clear is its role in the driving of traffic and sales. Here are 5 insights into how it compares to Facebook to drive sales.
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