Video games these days are big Hollywood productions. A team of more than 200 people at Microsoft’s 343 Industries studio has been developing Halo 4 over the past four years. The new game, which launches Nov. 6, is being complemented by a full transmedia entertainment plan.
An important cog in the game’s launch will debut Oct. 18 on Late Night with Jimmy Fallon, when the David Fincher-produced Halo 4 launch trailer, titled “Scanned,” makes its worldwide debut. The trailer will debut on Halo Waypoint and the Xbox YouTube channel immediately following the broadcast debut.
“I enjoy collaborating with Tim Miller, who is at the visual and technical forefront of hybridized live-action/CGI – not only pushing the boundary but defining it,” said Fincher.
The director re-teamed with his visual effects lead from The Girl with the Dragon Tattoo, Tim Miller, who helmed the live action two-minute trailer in Prague. The action-packed promo blends CGI with live action to explore the backstory of Master Chief and provide a glimpse of the new threat he will encounter in Halo 4....