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Articles on online marketing curated by eZanga.com
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6 Social Media Mistakes Businesses Should Avoid

6 Social Media Mistakes Businesses Should Avoid | Online Marketing | Scoop.it
Experts weigh in on the six biggest mistakes business make with their social media presence, and how to avoid these blunders.
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Canada's New Anti-Spam Act: What You Need to Know - GetResponse Blog - Email Marketing Tips

Canada's New Anti-Spam Act: What You Need to Know - GetResponse Blog - Email Marketing Tips | Online Marketing | Scoop.it
Did you know that July 1st, 2014 will be the day that changes everything when it comes to sending CEM to Canada? Read how you can prepare for CASL. (RT @getresponse: Are you prepared for #CASL ?
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Create Landing Pages That Convert With These 5 Tools - eZanga Articles

Create Landing Pages That Convert With These 5 Tools - eZanga Articles | Online Marketing | Scoop.it
No need to go back and forth with designers and developers. Try one of these landing page builders next time: http://t.co/kwnIdZgBQv #mktg
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Sales Funnel Cake: A Revolutionary Marketing Model - eZanga Articles

Sales Funnel Cake: A Revolutionary Marketing Model - eZanga Articles | Online Marketing | Scoop.it

The sales process is no longer linear enough to be called a funnel, but we can't forget its roots. That's why we propose the sales funnel cake.

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7 Growth Hack Examples You've Never Seen - For Web Apps

The interest in growth hacking is growing by the day. But there aren't many new examples of interesting growth hacks. If you're tired of the same ‘ole Paypal, …
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5 Landing Page Conversion Killers - The Wishpond Blog

5 Landing Page Conversion Killers - The Wishpond Blog | Online Marketing | Scoop.it
5 Landing Page Conversion Killers Do you have a sneaking suspicion that there might be something wrong with your landing page? Are your bounce rates just straight up surprising you? You’re not alone....
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5 Awesome (and Free!) Image Creation Tools for Bloggers | Cision

5 Awesome (and Free!) Image Creation Tools for Bloggers | Cision | Online Marketing | Scoop.it
Brittany Berger of eZanga walks us through her top photo-editing tools - and they're all free! (No need for Photoshop for great #blogpost images.
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Online Sources of Clicks & Calls for Local Businesses

Online Sources of Clicks & Calls for Local Businesses | Online Marketing | Scoop.it
The objective of this survey is to understand & share which online marketing channels are driving most traffic, calls & offline visits to local businesses.
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AdSense Gets Two New Large Format Ad Sizes

AdSense Gets Two New Large Format Ad Sizes | Online Marketing | Scoop.it
Boasting larger real estate, Google’s newest ad units for AdSense, introduced today, are meant to showcase rich ad creatives.  The ad units are 970 x 250 Billboard and 300 x 1050 Portrait.
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Your 5-Minute Guide to LinkedIn Showcase Pages - GetResponse Blog

Your 5-Minute Guide to LinkedIn Showcase Pages - GetResponse Blog | Online Marketing | Scoop.it
LinkedIn Showcase Pages are are here! Learn how you can make the best of them and how to make sure you bring in more customers with your products.

Via Jeff Domansky
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Jeff Domansky's curator insight, June 7, 3:59 PM

Although best suited to large companies with several product lines, these are useful tips and excellent examples from Adobe, Microsoft and IBM.

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Use Color Psychology to Make Everyone Love You - eZanga Articles

Use Color Psychology to Make Everyone Love You - eZanga Articles | Online Marketing | Scoop.it
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Creating Pages That Convert #Infographic - GetResponse Blog - Email Marketing Tips

Creating Pages That Convert #Infographic - GetResponse Blog - Email Marketing Tips | Online Marketing | Scoop.it
Did you know that multiple landing pages can help in conversion? Check out this infographic that shows he benefits of creating different landing pages. (Why create separate landing pages for separate segments?
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The Top 25 Marketing Influencers [Infographic]

The Top 25 Marketing Influencers [Infographic] | Online Marketing | Scoop.it
Career Management - The biggest influencers in marketing? Here are the top 25, according to InsideView. Take a look for a dose of inspiration for your own marketing.
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The Future of Digital Marketing is Already Here

The Future of Digital Marketing is Already Here | Online Marketing | Scoop.it
The future of digital marketing is already here, especially when it comes to presenting highly engaging, personalized, relevant advertising to consumers.
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Why Responsive Web Design Is The Cornerstone To Any Mobile Strategy

Why Responsive Web Design Is The Cornerstone To Any Mobile Strategy | Online Marketing | Scoop.it
In 2010, WIRED magazine’s Chris Anderson and Michael Wolfe declared in an article: The web is dead. Long live the Internet. Now their words are finally coming to pass.
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Our Marketing Team Demands Success

Our Marketing Team Demands Success | Online Marketing | Scoop.it
Last week was an exciting one for our marketing department. Michelle, Megan, and Brittany traveled to the National Harbor near Washington, D.C. for the Vocus Demand Success PR and marketing conference.
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Google Introduces New Content API For Google Shopping

Google Introduces New Content API For Google Shopping | Online Marketing | Scoop.it
Today, Google introduced a new version of the API that allows retailers to manage product feed content programmatically, as opposed to through manual updates to Google Merchant Center.
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5 Steps to Branding Like a Kardashian - eZanga Articles

5 Steps to Branding Like a Kardashian - eZanga Articles | Online Marketing | Scoop.it
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10 Must-Read Online Marketing Blogs to Add to Your Reading List - eZanga Articles

10 Must-Read Online Marketing Blogs to Add to Your Reading List - eZanga Articles | Online Marketing | Scoop.it
Marketing moves fast. We need to read to keep up, and these are our favorite blogs for doing it: http://t.co/Z1b5J8Cp8k #marketingchat
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4 Reporting Features You NEED in Marketing Automation

4 Reporting Features You NEED in Marketing Automation | Online Marketing | Scoop.it
Every marketing automation platform uses some type of reporting. After all, how can you justify the cost of the tool if you can’t report the results of your efforts?
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Why Customer Value Optimization Trumps Conversion Optimization

Why Customer Value Optimization Trumps Conversion Optimization | Online Marketing | Scoop.it
Customer value optimization is the key to business success. Learn why and how to calculate it in this interview of digital marketing guru Ryan Deiss.
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Animate Your Marketing: 3 Ways to Incorporate GIFs

Animated GIFs aren't just for Tumblr and BuzzFeed lists. Use them in your own marketing content for humor, explanation, or engagement. (Who says GIFs are just for Tumblr or BuzzFeed?
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How to Onboard Users with Email, SMS, & Push

How to Onboard Users with Email, SMS, & Push | Online Marketing | Scoop.it
Onboarding your users the right way is important. Here are 15 ways you can onboard mobile and web with email, text messaging, and push messages.

Via Peg Corwin
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Peg Corwin's curator insight, June 8, 9:46 AM

Get ideas for emails to schedule to introduce members to your business and keep them engaged.

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Personal Branding: When It’s Not Really About You - eZanga Articles

Personal Branding: When It’s Not Really About You - eZanga Articles | Online Marketing | Scoop.it
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Tips for 3 Key Elements That Make Landing Pages Convert - eZanga Articles

Tips for 3 Key Elements That Make Landing Pages Convert - eZanga Articles | Online Marketing | Scoop.it
Guest post from @formstack on how to make your landing pages convert http://t.co/a3HFAnM5c3 #mktg
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