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Using Covert Ops to Spy on Your Competitors' PPC Campaign - eZanga Articles

Using Covert Ops to Spy on Your Competitors' PPC Campaign - eZanga Articles | Online Marketing | Scoop.it
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3 Ways to Use Social Media to ‘Listen’ to the Competition

3 Ways to Use Social Media to ‘Listen’ to the Competition | Online Marketing | Scoop.it
Hootsuite CEO talks about using social listening to see what the competition is up to, as well as a few tips on getting started with social listening.

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How PPC Campaigns Can Enhance Your Inbound Marketing Strategy | iSpionage | #TheMarketingAutomationAlert

How PPC Campaigns Can Enhance Your Inbound Marketing Strategy |  iSpionage | #TheMarketingAutomationAlert | Online Marketing | Scoop.it

 

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► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing, Thomas Faltin
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iNeoMarketing's curator insight, November 12, 2013 7:43 PM

Many of our clients have opted for the PPC route on Google vs. SEO, and they've been quite satisfied with the consistency without the need for constant code adjustments. And now with the SEO reward for solid pertinent content, it may have become a bit easier to get to the top of the SERP.

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What’s the difference between inbound marketing and content marketing?

What’s the difference between inbound marketing and content marketing? | Online Marketing | Scoop.it
In his opening address to the marketing conference MozCon 2014, Rand Fishkin suggested that inbound marketing is losing out to content marketing because the two terms have become interchangeable. Ran…

Via Thomas Faltin
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How to Rebrand Yourself: The Miley Cyrus Way - eZanga Articles

How to Rebrand Yourself: The Miley Cyrus Way - eZanga Articles | Online Marketing | Scoop.it

Love her or hate her, you have to admit that Miley Cyrus's personal brand is on point with what she wants it to be. Here's how you can take her strategy and apply it to something more appropriate for your career.

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How Color Psychology Influences Behavior (to the Extreme!) - YouTube

Find out more at http://www.ezanga.com/articles/use-color-psychology-to-make-everyone-love-you Is your brand using the right colors? Marketers need to make s... (Ladies and gentleman, I give you color psychology in action.
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SEO Then and Now

SEO Then and Now | Online Marketing | Scoop.it

With the surging popularity of online search and the globalization phenomena spreading across a multitude of countries, online search became a hot topic.


Read more: http://www.business2community.com/seo/seo-now-0954827#!bsO6yL


Via Antonino Militello
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5 Easy But Awesome Excel Tricks for SEO & PPC Pros

5 Easy But Awesome Excel Tricks for SEO & PPC Pros | Online Marketing | Scoop.it
Sergio Aicardi gives readers of the SEMrush blog five more tips on how to use formulas in Microsoft Excel to streamline their SEO Management workload.

Via Pedro Da Silva, Thomas Faltin
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Top 20 Platforms For SMBs to Manage PPC – UpCity

Top 20 Platforms For SMBs to Manage PPC – UpCity | Online Marketing | Scoop.it
Need help managing your PPC campaigns? Here are the top 20 you need for your small business.

Via Thomas Faltin
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The Little Known Black-Hat SEO Tactics That are Putting Your Site at Risk - Business 2 Community

The Little Known Black-Hat SEO Tactics That are Putting Your Site at Risk - Business 2 Community | Online Marketing | Scoop.it
Business 2 Community The Little Known Black-Hat SEO Tactics That are Putting Your Site at Risk Business 2 Community So, your SEO strategy is working just the way you hoped it would – your organic traffic is increasing and your organic rankings are...

Via Thomas Faltin
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7 Signs You're Using PPC Wrong on Social Media

7 Signs You're Using PPC Wrong on Social Media | Online Marketing | Scoop.it
If your company is not seeing results from your social media PPC campaigns, it's likely that you're making some fundamental mistakes. Relying on a poorly functioning PPC system is like flushing money down the great, big internet toilet. We'll help you identify where you're going wrong and how you

Via Thomas Faltin
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Genius Offline Marketing Campaigns that Online Tech Companies are Using - Tech Cocktail

Genius Offline Marketing Campaigns that Online Tech Companies are Using - Tech Cocktail | Online Marketing | Scoop.it
Tech Cocktail
Genius Offline Marketing Campaigns that Online Tech Companies are Using
Tech Cocktail
But they also know that our lives are not only lived online. A good chunk of eyeballs are not in front of computer screens at any point of the day.

Via Thomas Faltin
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A Beginner's Guide to Local SEO for Small Businesses | Shopify

A Beginner's Guide to Local SEO for Small Businesses | Shopify | Online Marketing | Scoop.it

As a small business with a physical location, you've probably heard about "local SEO" or have been told that you should really be optimized for local search.

 

In return, perhaps you've had a confused or overwhelmed look on your face, wondering 'what exactly is local SEO?, 'how's it different from your existing SEO efforts?', and 'how exactly do you get started?'

 

Not to fret, this is the first of a series of posts outlining how your business can be optimized for local search engine marketing. As a subset of a broader SEO marketing practices, basic local SEO encompasses the following three factors:

1. Local Listings and Citations

2. Online Reviews

3. On-Site Local SEO optimization....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 28, 8:50 AM

Useful reference and advice for practical SEO for local businesses.

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10 Landing Page Best Practices for PPC Campaigns - Business 2 Community

10 Landing Page Best Practices for PPC Campaigns - Business 2 Community | Online Marketing | Scoop.it
Business 2 Community 10 Landing Page Best Practices for PPC Campaigns Business 2 Community Let's assume you currently send paid search or pay-per-click (PPC) traffic to landing pages, or pages with a form on them rather than your homepage or other...

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How to Create a Site Structure That Will Enhance SEO

How to Create a Site Structure That Will Enhance SEO | Online Marketing | Scoop.it
In this article, I share some of the best advice on creating a powerful site structure. The tips below will help you create a site that appeals to users, gets crawled and indexed by spiders, and delivers the best SERP listings and rankings possible.

Via Thomas Faltin
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Inside Market Strategy's curator insight, August 4, 4:17 PM

Have you ever been on a website and got totally lost?  You had to keep hitting the browser's back button figure out your location. 


Good site structure improves the user experience.  You not only want your audience to find your site, but also like being on your site once they find it. Good user experience depends partly on good navigation.

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Not All Leads are Created Equal: How to Pre-Qualify Your PPC Leads

Not All Leads are Created Equal: How to Pre-Qualify Your PPC Leads | Online Marketing | Scoop.it
I think that we can all agree that not all leads are created equal. For this reason it is important to properly define what a qualified lead means for your business. This will allow you to take steps…

Via Thomas Faltin
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Improve Your Marketing Campaigns with Google’s UTMs - eZanga Articles

Improve Your Marketing Campaigns with Google’s UTMs - eZanga Articles | Online Marketing | Scoop.it
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Need Fuel for Your Online Marketing? Say Hello to Offline Marketing

Need Fuel for Your Online Marketing? Say Hello to Offline Marketing | Online Marketing | Scoop.it
Your blog has turned stale. You’re running out of topics to write about. No one is “liking” your Instagram photos, or pinning your content on Pinterest. So what can be done? The answer: unplug,…

Via Thomas Faltin
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CMOs/CIOs: the merging of tech and marketing – live evening seminar - The Guardian (blog)

CMOs/CIOs: the merging of tech and marketing – live evening seminar - The Guardian (blog) | Online Marketing | Scoop.it
The Guardian (blog)
CMOs/CIOs: the merging of tech and marketing – live evening seminar
The Guardian (blog)
As a member of the Guardian Media Network, we would like to invite you to an evening seminar with Adobe on Wednesday 17 September.

Via Thomas Faltin
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Top 10 Titillating Tier 2 Advertising Tips - eZanga Articles

Top 10 Titillating Tier 2 Advertising Tips - eZanga Articles | Online Marketing | Scoop.it
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17 Keys to Success in Social PPC - Search Engine Watch

17 Keys to Success in Social PPC - Search Engine Watch | Online Marketing | Scoop.it
17 Keys to Success in Social PPC
Search Engine Watch
If you haven't jumped on the social PPC bandwagon yet, it's time you gave it some serious thought.

Via Thomas Faltin
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6 Undeniable Reasons Why The Future of Web Design is Responsive

6 Undeniable Reasons Why The Future of Web Design is Responsive | Online Marketing | Scoop.it

...There are two major methods for creating a mobile websites Responsive Design and Mobile Templates. Responsive design requires you only have one website that is coded to adapt to all screen size no matter what the device it’s being displayed on.In contrast, a mobile template is a completely separate entity requiring you to have a second mobile only website or sub-domain.

 

Mobile templates are also built for each specific, not per screen size. This can cause some issues as we will discuss below.

 

Responsive design, a term originally coined in a  2010 A List Apart article  by Ethan Marcotte, responsive design has been by far the most popular and widely used method for designing a mobile website. Here are just a few of the undeniable reasons your website needs to be responsive....


Via Jeff Domansky
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imaginetsa's curator insight, July 30, 3:22 AM

6 Undeniable Reasons Why The Future of Web Design is Responsive

Moumita Gryffindorian Dasgupta's curator insight, July 31, 12:56 AM

The biggest advantage of having responsive designs for your Website adjusts to any screen size, making it a good long-term solution to UX with the current plethora of devices (including mobile/tablet hybrids). Hiding elements which aren't crucial for mobile visitors helps to achieve their goals faster.

Inside Market Strategy's curator insight, August 4, 4:03 PM

If you don't have a responsive site for your law practice, might be a great time invest in getting one.

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Coding for Bloggers and Other Non-Coders: Part 3 - eZanga Articles

Coding for Bloggers and Other Non-Coders: Part 3 - eZanga Articles | Online Marketing | Scoop.it
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20 Ways to Increase Your Sales Page Conversion - GetResponse Blog - Email Marketing Tips

20 Ways to Increase Your Sales Page Conversion - GetResponse Blog - Email Marketing Tips | Online Marketing | Scoop.it
Give your sales page the ultimate refresh it needs in order to increase conversion. (Are you getting the most out of your #sales pages?
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5 Reasons Why You Should be Publishing on LinkedIn

5 Reasons Why You Should be Publishing on LinkedIn | Online Marketing | Scoop.it

I asked one of my mentors, Maggie Patterson of Marketing Moxie for Entrepreneurs , to give us some of her best advice surrounding this question:

“How do you create something new without needing to start from scratch?”

 

Here are her thoughts to consider when you start writing your LinkedIn published posts...


Via Jeff Domansky
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Jeff Domansky's curator insight, July 28, 1:44 AM

Useful tips to help you get maximum benefit from publishing on LinkedIn.