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Online Marketing
Articles on online marketing curated by eZanga.com
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11 Quotes That Will Make You Rethink Your Marketing Strategy

11 Quotes That Will Make You Rethink Your Marketing Strategy | Online Marketing | Scoop.it

11 powerful quotes from Inbound13 speakers that will help you shape your marketing strategy to be more effective for today's business world.Last week, Richard and I attended the HubSpot Inbound Marketing Conference. From all of the great speakers, I decided to highlight some of  the quotes that I think highlight important concepts from Inbound13 that marketers need to consider when developing a marketing strategy for their business. Business is changing. The role of marketers is evolving. We have to constantly be evolving.Here are 11 morsels of wisdom from Inbound13 that should shape your marketing strategy:


Via Jeff Domansky
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Jeff Domansky's curator insight, August 30, 2013 1:40 PM

Several inspiring quotes and a few others that will get you re-thinking social marketing.

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Landing Pages Are a Must

Landing Pages Are a Must | Online Marketing | Scoop.it

Prospects today are abused, confused and rarely amused by the shear amount of options they turn up when searching for a solution to a challenge. I know that rhyme was corny, but that’s how bad it’s gotten.


Via Kamal Bennani
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How to Use Google Trends for SEO

How to Use Google Trends for SEO | Online Marketing | Scoop.it

Google Trends is one of the best and most versatile tools available for developing a marketing campaign. Having all of this data available is great, but knowing what to do with it is even better. Here's a guide on using this information for SEO.


Via Kamal Bennani
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Level343's curator insight, September 3, 2013 11:39 AM

Working with Google Trends

 

When performing a search on Google Trends, you have the option to set four variables or parameters (default shown in bold):

 

Web Search – Image search – News Search – Product Search – YouTube Search

 

Worldwide – Option to choose a specific Country

 

2004-Present – Past 7 Days – 30 Days – 90 Days – 12 Months- Choose a Year

 

All Categories – Arts & Entertainment – Autos & Vehicles – Beauty & fitness – Books & literature – Business & industrial – Computers & electronics – Finance – Food & drink – Games

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How Social Media Has Changed Advertising

How Social Media Has Changed Advertising | Online Marketing | Scoop.it

The constant changes in the world of advertising of late have been brought about largely due to social media. How can your small business keep up?


Via Charles Tiayon
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Email Personalization Beyond Hello {FirstName}

Email Personalization Beyond Hello {FirstName} | Online Marketing | Scoop.it
A truly personal email goes beyond inserting a first name; it speaks to the buyer persona. (Are you under-utilizing the power of #emailmarketing personalization?
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The Beginner's Guide to the Cloud

The Beginner's Guide to the Cloud | Online Marketing | Scoop.it
In this beginner's guide, we break down the who, what, where and why of one of tech's most abstract terms: the cloud.

Via Kamal Bennani
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9 Social Listening Tools For Small Business Online Marketing Success

9 Social Listening Tools For Small Business Online Marketing Success | Online Marketing | Scoop.it

You can choose to be part of the online conversation and contribute to steering it. Or, you can let conversation go on without you, letting others control what is said about your business brand. Learn what social listening tools can help you achieve small business online marketing success.So you start your business, you get a website, and sign up for Facebook and maybe one or two other social networks. Your online marketing plans are set, right? No! One thing you forgot is social listening tools…There are now many options – Both free and paid.This is meant as a social listening tools review. Those that will benefit the most are just beginning to calculate winning customers online by connecting the puzzle pieces of their efforts...


Via Jeff Domansky
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GreatBusinessContent's curator insight, August 27, 2013 3:57 PM

It's nice to know the tools to use if or when you decide to get social.

Jeff Domansky's comment, August 27, 2013 4:40 PM
Naomi, thanks. The correct name is Spider at http://spider.oneqube.com/ though as of today the website still has mockup type on some pages and authentication is buggy. Will update after test driving.
Naiyue Wang's curator insight, August 28, 2013 12:16 AM

9个工具值得学习~

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10 of the Sexiest Calls-to-Action on the Web

10 of the Sexiest Calls-to-Action on the Web | Online Marketing | Scoop.it

Check out examples of superb call-to-action design, and learn exactly why they're so fantastic.


Via Kamal Bennani
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Finally, Facebook Makes It Easy to Run Contests

Finally, Facebook Makes It Easy to Run Contests | Online Marketing | Scoop.it

Check out Facebook's latest update to promotions and contests, making life way easier for businesses.


Via Kamal Bennani
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8 Email Marketing Blogs You Want in Your Inbox | News | eZanga.com

8 Email Marketing Blogs You Want in Your Inbox | News | eZanga.com | Online Marketing | Scoop.it
From list segmentation to open rates, these blogs will help you with all parts of your next email marketing
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6 Ways to Encourage User Generated Content

6 Ways to Encourage User Generated Content | Online Marketing | Scoop.it

User submitted content like product reviews, guest blog posts, and rich media provide online retailers with excellent and marketable resources that might boost site traffic and encourage additional sales.


Via Kamal Bennani
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How to Save Up to 50% on Your PPC With Quality Score

How to Save Up to 50% on Your PPC With Quality Score | Online Marketing | Scoop.it
Learn how to slash your PPC budget by improving your Quality Score.

Via Frank Mohnhaupt
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Why You Should Care About Google Author Rank

Why You Should Care About Google Author Rank | Online Marketing | Scoop.it

important question...Why should you care about Google Author Rank? Alone it will not make your search efforts sink or swim, but content creators who use it see great rewards.While some may call Authorship “Klout Lite,” it does represent Google’s attempt to determine author strength so they can validate search ranking. Influence will be determined by social network validation online, including the Google+ network.The use of Authorship as a search factor creates a strong need for content creators small and large to adapt the rel=”author” tag and feature Google+ as a primary social network on your web site....


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Jeff Domansky's curator insight, August 25, 2013 4:31 PM

Important question and a good explanation of why it matters to individuals and organizations.

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How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare] | Online Marketing | Scoop.it

Get 24 tips for creating and promoting engaging content on social media.


Via Kamal Bennani
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Amanda Hoffmann's curator insight, August 30, 2013 10:39 AM

SENSATIONAL USABLE TIPS THAT SMALL BUSINESS CAN USE

Tips include

* Picture sizes

* Link do's and don'ts

* Title size

* How to post in general.

 

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10 Brilliant Pinterest Board Ideas From Real Brands

10 Brilliant Pinterest Board Ideas From Real Brands | Online Marketing | Scoop.it

Great lessons and learning from 13 brands...Get inspired by 10 non-marketing boards from successful B2B and B2C brands.Pinterest might be the fourth largest traffic driver in the world ... but it's still a pretty challenging network to use for most companies, especially for those in the B2B sector.Maybe you've claimed your company's Pinterest profile and added a board or two with a few pins. Or maybe you haven't even dipped your toe into the network yet. Or maybe, the last three sentences you just read were nonsense to you because you're rocking Pinterest all day long. Regardless of whether you're a Pinterest pro or an excited newbie, this blog post has got something to help you do your job better. It's always good to see what your inbound marketing peers are up to so you can improve your own marketing -- so here are 13 of our favorite pinboard ideas to inspire your own Pinterest marketing....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 4, 2013 5:20 PM

Great Pinterest lessons and content marketing learning from 13 brands...

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11 Places to Find Awesome Content Marketing Ideas

11 Places to Find Awesome Content Marketing Ideas | Online Marketing | Scoop.it

Are you having trouble coming up with ideas for your content marketing? If so, you’re not alone. It can be very difficult to come up with new ideas for content several times a week. What if there was an easier way? This article will introduce you to some methods of generating awesome content marketing ideas for your site. Using these techniques regularly will help you come up with content ideas for years to come.

 


Via Kamal Bennani
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16 Tweetable Stats on the State of eCommerce Marketing | News | eZanga.com

16 Tweetable Stats on the State of eCommerce Marketing | News | eZanga.com | Online Marketing | Scoop.it
A new report from MarketLive provides us with insight into the state of search, mobile, and eCommerce halfway through 2013.
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The Do's and Dont's of Content Marketing - Infographic

The Do's and Dont's of Content Marketing - Infographic | Online Marketing | Scoop.it
The Do's and Dont's of Content Marketing for a successful Content Marketing Strategy are outlined in the content Marketing Infographic

Via James A Smith MCIM
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Brilliant Little Hacks to Make Your Blog Way More Personal

Brilliant Little Hacks to Make Your Blog Way More Personal | Online Marketing | Scoop.it

Learn how to great magical dynamic content for your blog posts.


Via Kamal Bennani
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15 Tools That the Most Successful Entrepreneurs Use [Infographic]

15 Tools That the Most Successful Entrepreneurs Use [Infographic] | Online Marketing | Scoop.it

General Management - A marketer may feel overwhelmed by the huge selection of business tools. Fortunately, the following infographic highlight experts' favorites, so marketers can whittle down their options and choose.


Via Kamal Bennani
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From Keyword Strings to 'Things': Some New Tidbits on Google Authorship

From Keyword Strings to 'Things': Some New Tidbits on Google Authorship | Online Marketing | Scoop.it

Google Authorship adoption is continuing to grow and gain prominence in the search results. Here's a look at the state of Google authorship, some best practices for optimizing your authorship, and what we can – presumably – expect in the future.


Via Kamal Bennani
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5 Common Mistakes to Avoid on Google+ - Business 2 Community

5 Common Mistakes to Avoid on Google+ - Business 2 Community | Online Marketing | Scoop.it
5 Common Mistakes to Avoid on #GooglePlus http://t.co/7ifthSchY0 via @StraightNorth #SMM
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20 Inspiring SlideShare Presentations Every Marketer Should See

20 Inspiring SlideShare Presentations Every Marketer Should See | Online Marketing | Scoop.it

Get inspired to create your own SlideShare presentation by checking out these 20 SlideShare presentations for marketers.


Via Kamal Bennani
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V.K. Ramsey's curator insight, August 22, 2013 4:01 AM

very cool!

Pam Hege's curator insight, August 22, 2013 8:47 AM

Some good stuff here that can be used in a variety of ways.

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16 Brands That Totally Nailed Their Homepage Designs

16 Brands That Totally Nailed Their Homepage Designs | Online Marketing | Scoop.it

Get inspired to redesign your own homepage by checking out these 16 beautiful homepage designs.


Via Kamal Bennani
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12 Free Resources to Rock Your Infographics

12 Free Resources to Rock Your Infographics | Online Marketing | Scoop.it

An infographic is worth a thousand words; a lot more in some cases. As a marketer, a great way to supercharge your marketing and branding efforts and also help your content go viral is by leveraging infographics.


Via Kamal Bennani
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