Valuable insight...Discover 16 of the freshest and most scintillating content marketing statistics to inspire your inbound marketing strategy.93% of marketers are familiar with the concept of custom content. Let that fact sink in for a minute – it’s pretty mind-blowing, to be honest. While brand storytelling is really nothing new, how long has branded web content really been a trend? No more than a few years, which is why it’s so amazing just how quickly it’s taken the world of business by storm. Following the runaway success of our semi-recent blog, 55 Shareable Stats on Content Marketing Trends and Tactics, Axonn Research was kind enough to reach out with a copy of their recent report.We couldn’t wait to hear what this leading research firm had found about Content Marketing Trends in 2013 by surveying 424 business leaders, and we’re pleased to report that the research was every bit as insightful as we imagined. Join us as we count down Axonn’s findings on how marketers and brands interface with custom content for lead generation...
11 powerful quotes from Inbound13 speakers that will help you shape your marketing strategy to be more effective for today's business world.Last week, Richard and I attended the HubSpot Inbound Marketing Conference. From all of the great speakers, I decided to highlight some of Â the quotes that I think highlight important concepts from Inbound13 that marketers need to consider when developing a marketing strategy for their business. Business is changing. The role of marketers is evolving. We have to constantly be evolving.Here are 11 morsels of wisdom from Inbound13 that should shape your marketing strategy:
Prospects today are abused, confused and rarely amused by the shear amount of options they turn up when searching for a solution to a challenge. I know that rhyme was corny, but that’s how bad it’s gotten.
Google Trends is one of the best and most versatile tools available for developing a marketing campaign. Having all of this data available is great, but knowing what to do with it is even better. Here's a guide on using this information for SEO.
You can choose to be part of the online conversation and contribute to steering it. Or, you can let conversation go on without you, letting others control what is said about your business brand. Learn what social listening tools can help you achieve small business online marketing success.So you start your business, you get a website, and sign up for Facebook and maybe one or two other social networks. Your online marketing plans are set, right? No! One thing you forgot is social listening tools…There are now many options – Both free and paid.This is meant as a social listening tools review. Those that will benefit the most are just beginning to calculate winning customers online by connecting the puzzle pieces of their efforts...
It's important content producers, marketing and PR pros know about SEO.Content marketing is now a $44 billion industry. And with businesses planning to increase their budgets toward search engine optimization (SEO) by up to 44% this year, PR professionals must be savvy in digital communications tactics in order to remain in the game. At a minimum, every PR pro should know the following seven SEO basics...
Great lessons and learning from 13 brands...Get inspired by 10 non-marketing boards from successful B2B and B2C brands.Pinterest might be the fourth largest traffic driver in the world ... but it's still a pretty challenging network to use for most companies, especially for those in the B2B sector.Maybe you've claimed your company's Pinterest profile and added a board or two with a few pins. Or maybe you haven't even dipped your toe into the network yet. Or maybe, the last three sentences you just read were nonsense to you because you're rocking Pinterest all day long. Regardless of whether you're a Pinterest pro or an excited newbie, this blog post has got something to help you do your job better. It's always good to see what your inbound marketing peers are up to so you can improve your own marketing -- so here are 13 of our favorite pinboard ideas to inspire your own Pinterest marketing....
Are you having trouble coming up with ideas for your content marketing? If so, you’re not alone. It can be very difficult to come up with new ideas for content several times a week. What if there was an easier way? This article will introduce you to some methods of generating awesome content marketing ideas for your site. Using these techniques regularly will help you come up with content ideas for years to come.
General Management - A marketer may feel overwhelmed by the huge selection of business tools. Fortunately, the following infographic highlight experts' favorites, so marketers can whittle down their options and choose.
Google Authorship adoption is continuing to grow and gain prominence in the search results. Here's a look at the state of Google authorship, some best practices for optimizing your authorship, and what we can – presumably – expect in the future.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.