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Articles on online marketing curated by eZanga.com
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The Future of Marketing Has Little To Do With Marketing

The Future of Marketing Has Little To Do With Marketing | Online Marketing | Scoop.it

Do you realize just how much is changing right now? I promise you that it’s bigger thank you think. And your role in this is also much grander than you know or believe. See, disruptive technology, social networks, new influencers, they’re leveling the media hierarchy. The ado of crafting messages, pushing them upon targets, and propagating while attempting to control your story is not only the old way, it’s the very thinking that’s at the forefront of new communications.

 


Via Kamal Bennani
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Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing

Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing | Online Marketing | Scoop.it

Check out these 22 stats that make the case for more personalization in your marketing.


Via Kamal Bennani
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Infographic: Marketing Success with Google+

Infographic: Marketing Success with Google+ | Online Marketing | Scoop.it

Google+, the world’s second biggest social network, is changing the online landscape.

The Google+ Guide from Vocus provides everything you need to know in a step-by-step format, from setting up your page to engaging better and measuring success.


Via Lauren Moss
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IOANNIS APOSTOLOU's curator insight, September 13, 2013 9:12 AM

New statistics for google+!!!

Martin (Marty) Smith's curator insight, September 20, 2013 5:47 AM

Google plus remains the most disruptive social network. I do a lot of SOWT (Strengths, Opportunities, Weaknesses, Threats) analysis. One thing comes up over and over. Many competitors are killing each other on Facebook and or Twitter, but few seize the high ground that is Google plus.

Jean-Marc Trésor's curator insight, September 27, 2013 12:03 PM

Search

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3 Tips for Customer Service on Twitter | News | eZanga.com

3 Tips for Customer Service on Twitter | News | eZanga.com | Online Marketing | Scoop.it
If you're doing customer service on social media, you need to do it right. Here's some advice for Twitter support.
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The 10 Must-Haves of a Competent Business Blog

The 10 Must-Haves of a Competent Business Blog | Online Marketing | Scoop.it

A business blog is one way to share your product and services.

 

 

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The Best Content Marketing Advice Ever - Heidi Cohen

The Best Content Marketing Advice Ever - Heidi Cohen | Online Marketing | Scoop.it

Have you ever wondered what the best piece of content marketing advice is? Where do you need to focus your marketing efforts versus what’s just nice to have? Now that content marketing is the hot marketing buzzword, what are the critical elements your content needs to rise above the noise to drive measurable business results?To help you, we surveyed 19 top content marketing experts to get their advice and here’s what they say....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 10, 2013 2:52 AM

Lots of valuable advice about content marketing from 19 expects.

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26 Tips for Using Instagram for Business

26 Tips for Using Instagram for Business | Online Marketing | Scoop.it

Instagram for business: discover useful tips from the pros on how to use Instagram to enhance your customers' experience and make your brand visible.


Via Kamal Bennani
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49+ Ways to Boost Engagement on Twitter

49+ Ways to Boost Engagement on Twitter | Online Marketing | Scoop.it

Here's how to Tweet sweeter...... In this guide, we’ve put together 49 ways to boost engagement on Twitter. We’ve searched the internet high and low for similar guides, and this is the most comprehensive we’ve come across. Some of our tips are for beginners. Some are for intermediates. And some will be new to even advanced users. We wanted to put together a guide that can be used by anyone to learn something new and extend their Twitter reach.So, what are we waiting for? Let’s get started boosting your Twitter engagement.?..


Via Jeff Domansky
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Jeff Domansky's curator insight, September 6, 2013 2:12 PM

Here's how to Tweet sweeter... Great tips!

Two Pens's curator insight, September 9, 2013 2:17 PM

Everybody loves a list, right? 

Allison Emma Schizkoske's curator insight, September 9, 2013 7:47 PM

This is a great way to build a fanbase for those businesses  that are just starting up!

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Establishing Your Personal Brand and Credibility Through Blogging

Establishing Your Personal Brand and Credibility Through Blogging | Online Marketing | Scoop.it

No matter the industry or profession, blogging is a very effective way for you to establish your credibility and therefore create a personal brand. 


Via Kamal Bennani
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9Dotstrategies's curator insight, September 9, 2013 3:44 AM

Establish Personal Branding and Credibility Through Blogging

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10 Amazing Small Business Instagram Contest Examples [Critiqued] - The Wishpond Blog

10 Amazing Small Business Instagram Contest Examples [Critiqued] - The Wishpond Blog | Online Marketing | Scoop.it
Are you looking for ways to engage your customers on Instagram? Do you use Instagram contests, but need better results? In this article, I’ll give you 10 examples of small businesses using Instagram contests. I’ll give you a run down of what works, what doesn’t, and what actionable items you can use to make your own great contest...
Via Jeff Domansky
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Jeff Domansky's curator insight, September 9, 2013 7:52 PM

Excellent case studies and learning from the author's critiques..

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How to Keep Your Social Media Pages Fresh - Business 2 Community

How to Keep Your Social Media Pages Fresh - Business 2 Community | Online Marketing | Scoop.it
Is your #socialmedia feeling a little stale? Keep your profiles interesting with these tips from @nicolerosedion http://t.co/kNWrFBIRGh
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50 One Sentence Tips for Bloggers - Jeffbullas's Blog

50 One Sentence Tips for Bloggers - Jeffbullas's Blog | Online Marketing | Scoop.it

Save time. Blog better. The blogosphere is stuffed with tips for bloggers, but if you don’t have time to sift through 100,0000 articles, Here are 50 quick-hitting blogging tips.


Via Jeff Domansky
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Jeff Domansky's curator insight, September 4, 2013 5:28 PM

Jeff Bullas offers up a great blogging resource.

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Brands On Instagram Doing A Lot With A Little

Brands On Instagram Doing A Lot With A Little | Online Marketing | Scoop.it

We all know that brands like Nike and MTV are Instagram gold. However, what if Nike didn’t have athletes or celebrities? What if they were selling markers, microprocessors or turbines?


Via Kamal Bennani
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6 Visual Content Trends from Content Marketing World

6 Visual Content Trends from Content Marketing World | Online Marketing | Scoop.it

Excellent tips...If anyone in the Content Marketing World session featuring Todd Wheatland titled “Visual Content Marketing Strategies You Probably Aren’t Using and Should,” had any doubts about the importance of visuals in a content strategy, it’s very safe to say that their doubts were allayed. Incorporating visuals into campaigns is no longer an option for marketers, it’s an imperative. However, as is the case in social media, search engine optimization and pretty much any other marketing discipline, the best practices for using visual content are constantly changing, because the tools, channels and networks we use to consume that content is always evolving. Here are the top trends and tips Todd shared today....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 12, 2013 9:31 AM

Excellent tips from Sarah Skerik.

Georgia Allen's curator insight, September 13, 2013 3:44 PM

as we move and update our website and content delivery systems these trends are good to keep in mind

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100 Social Media Stats that Prove Social Media Is Worth Your Time

100 Social Media Stats that Prove Social Media Is Worth Your Time | Online Marketing | Scoop.it
The 100 Social Media stats that will prove its a powerful tool for accomplishing business objectives. Get more leads, conversions, and sales.

Via TechinBiz
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6 Ways to Maximize Your Google+ Engagement

6 Ways to Maximize Your Google+ Engagement | Online Marketing | Scoop.it

Google+ engagement: learn from these examples of Google+ posts with strong engagement and follow these best practices in your Google+ marketing.


Via Kamal Bennani
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Sanjana Singh's curator insight, September 13, 2013 2:03 AM

That is a damn good answer that nobody can really answer but from what we have seen up until this point is that I think Google finally figured it out.

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The Complete Guide to Updating and Republishing Outdated Blog Content

The Complete Guide to Updating and Republishing Outdated Blog Content | Online Marketing | Scoop.it

Learn how to extend the life of your blog content by updating and republishing outdated blog posts.


Via Kamal Bennani
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How to Build a Perfect B2B Product Page

How to Build a Perfect B2B Product Page | Online Marketing | Scoop.it

There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer.B2B purchase decisions, on the other hand, tend to take a bit longer.

 

Whether the buyer is signing up for a service or product, B2B purchases often require more information, research time, and ultimately more decision-makers than a typical consumer purchase. Good B2B product pages reflect the distinct way that these purchases are made, and should be designed differently than B2C pages. Here's how to do it....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 10, 2013 2:37 AM

There are some excellent tips to help you learn how to build a better product page for a B2B company.

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5 Easy Steps to Improve Your LinkedIn Profile - Search Engine Journal

5 Easy Steps to Improve Your LinkedIn Profile - Search Engine Journal | Online Marketing | Scoop.it

LinkedIn is easily the most neglected of the main social media networks. Standing against Facebook, Twitter and Pinterest, it’s often seen as the boring one of the bunch – little more than a glorified online CV.

 

However, for business use, LinkedIn is actually one of the most valuable networks out there. If you Google you full name, your LinkedIn profile often ranks in the top 5 results. With the growing importance of content marketing and the rise of online authorship, we are all putting our name out more and more frequently. Improving your LinkedIn profile is simple and can really effect your online visibility.Which begs the question – Why wouldn’t you want your LinkedIn profile to be the best it can be?

 

A lot of us (me included) heeded the advice to setup a LinkedIn profile, but then stopped. There are actually a few basic things that we can do that will really boost our profiles and online rankings. Here’s how to improve your LinkedIn profile in 5 easy steps...


Via Jeff Domansky
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Jeff Domansky's curator insight, September 10, 2013 11:57 AM

LinkedIn profiles often show up in the top 5 Google results when searching your name. What does yours say about you? Make changes for the better.

Lily Sanders's curator insight, September 10, 2013 2:19 PM

Insightful tips on how to improve your presence on LinkedIn.

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The Simplest Way to Cure Gmail Tabs Anxiety [Quick Tip] | News | eZanga.com

The Simplest Way to Cure Gmail Tabs Anxiety [Quick Tip] | News | eZanga.com | Online Marketing | Scoop.it
Stop stressing about whether or not your email subscribers are seeing your campaigns and do something to help the chances that they will read them.
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How to Write an Introduction [Quick Tip]

How to Write an Introduction [Quick Tip] | Online Marketing | Scoop.it

Get the formula for writing an introduction to your marketing content; it'll make it quick and painless.


Via Kamal Bennani
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9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]

9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates] | Online Marketing | Scoop.it

Learn about the 9 best practices for a stand-out Facebook Cover Photo.


Via Kamal Bennani
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5 SEO Strategies Every Company Needs to Master [Infographic] | News | eZanga.com

5 SEO Strategies Every Company Needs to Master [Infographic] | News | eZanga.com | Online Marketing | Scoop.it
If SEO isn't your only job, you don't have time for every optimization strategy out there. Start by focusing on the most important ones, like these five.
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5 Personal Touches to Enhance Brand Loyalty

5 Personal Touches to Enhance Brand Loyalty | Online Marketing | Scoop.it
Learn how to add a personal touch to your brand's digital experience to enhance brand loyalty.
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How Google Authorship Will Impact Search and Content Marketing

How Google Authorship Will Impact Search and Content Marketing | Online Marketing | Scoop.it

Google authorship is seen as a way for authors to verify content they’ve created and become authorities. This will impact search and content marketing.


Via Kamal Bennani
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9Dotstrategies's curator insight, September 4, 2013 11:39 PM
Google Authorship Impact on Search and Content Marketing
Ron Sela's curator insight, September 7, 2013 3:35 PM

How Google Authorship Will Impact Search and Content Marketing