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The Structure of a Winning Landing Page - GetResponse Blog - Email Marketing Tips

The Structure of a Winning Landing Page - GetResponse Blog - Email Marketing Tips | Online Marketing | Scoop.it
Creating a perfect landing page doesn't have to be a hassle. Read more about the structure of a landing page.
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Get Found: 3 Tips to Optimize Your Blog for SEO - Marketing Action Blog - Act-On

Get Found: 3 Tips to Optimize Your Blog for SEO - Marketing Action Blog - Act-On | Online Marketing | Scoop.it
Organic search drives the most traffic of all channels. These 3 tips can help you optimize your blog for SEO, and get more of it.
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Is Pay-Per-Click Still Relevant in the Age of Inbound Marketing?

Is Pay-Per-Click Still Relevant in the Age of Inbound Marketing? | Online Marketing | Scoop.it
Is pay-per-click marketing still relevant now that content marketing, inbound marketing and native advertising are all the rage? 9 PPC experts weigh in.
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Need Content? Tap into the Crowd! | VR Marketing Blog

Need Content? Tap into the Crowd! | VR Marketing Blog | Online Marketing | Scoop.it
Here are some ways to leverage content created by your biggest fans or power users, and incorporate it into your marketing mix.
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How Do I Build a Landing Page for Google Adwords? - The Wishpond Blog

How Do I Build a Landing Page for Google Adwords? - The Wishpond Blog | Online Marketing | Scoop.it
How Do I Build a Landing Page for Google Adwords? // Your landing page is the heart of your marketing campaign. When you get smart about online marketing, you use Google AdWords to drive more traffic...
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6 Steps To Boost The Profitability Of Your SEM Acquisition Program

6 Steps To Boost The Profitability Of Your SEM Acquisition Program | Online Marketing | Scoop.it
Imagine that your job is to stand outside a barber shop and bring in new customers. If a businessman with shaggy hair comes walking by, you give him a big wave and a hello. If a bald man walks by, not so much.
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#CalendarProblems: 3 Signs Your Marketing Calendar is Holding You Back

#CalendarProblems: 3 Signs Your Marketing Calendar is Holding You Back | Online Marketing | Scoop.it
Most busy marketers come to rely on their calendars, but (unfortunately) most calendaring tools just aren't up to the task. Here are 3 signs that your marketing calendar is holding you back. (Is your #marketing calendar holding you back?
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3 Simple Ways To Increase Your Site’s Opt-in Conversion Rate - Mad Mimi Email Marketing Blog

3 Simple Ways To Increase Your Site’s Opt-in Conversion Rate - Mad Mimi Email Marketing Blog | Online Marketing | Scoop.it
3 Simple Ways To Increase Your Site’s Opt-in Conversion Rate http://t.co/xS8nbQAi4v via @madmimi #emailmarketing
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The 10 Ingredients of an Optimized Landing Page - The Wishpond Blog

The 10 Ingredients of an Optimized Landing Page - The Wishpond Blog | Online Marketing | Scoop.it
The 10 Ingredients of an Optimized Landing Page Spring is in the air. It’s time to get in the kitchen, throw on your A/B testing apron and bake yourself up a deliciously optimized landing page. This...
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Content marketing: A business blogging guide

Content marketing: A business blogging guide | Online Marketing | Scoop.it

Content marketing often starts with business blogging. This online corporate blogging guide helps you getting started or doing better.

 

Below are some important elements that determine the success of blogs. They consist of several steps to take and some tips. Don’t be frightened by them: blogging is not rocket science but we like to be exhaustive.

Outlining the desired outcomes and defining metrics and KPIs, in correlation with other marketing strategies.Identifying the target audiences, buyer personas and other stakeholders in a well-documented and customer-centric way.Mapping the (content) needs wants, preferences and more of target groups over time and preferences. While blogs will typically focus on questions prospective buyers have, there is more than strictly business. It’s about emotion and sometimes even about entertainment. Business should not be boring and the same goes for blogs. As long as it’s “you”, “them” and relevant....
Via Jeff Domansky
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Jeff Domansky's curator insight, April 29, 2014 1:08 AM

Really comprehensive guide and tips for business blogging success.

Kathleen O'Malley Celmins's curator insight, October 22, 2014 6:57 PM

a bit busy, but a decent look into blogging for business.

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Two Heads are Better than One: When Science, Art, and Marketing Meet

Two Heads are Better than One: When Science, Art, and Marketing Meet | Online Marketing | Scoop.it
Our recent marketing haiku contest got us thinking about how marketers aren't just creative — they're also scientific and numbers-driven.
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Where SEM Is Concerned, Google+ Appears To Be Alive And Well

Where SEM Is Concerned, Google+ Appears To Be Alive And Well | Online Marketing | Scoop.it
Last week saw a flurry of speculation on the future of Google+ after the head of Google+, Vic Gundotra, announced his departure. The question raised most often is whether Google+ is going away.
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How Experts Write Case Studies that Convert, Not Bore - Zapier

How Experts Write Case Studies that Convert, Not Bore - Zapier | Online Marketing | Scoop.it
The Zapier productivity blog shares our passion for customers, business and technology as well as providing tips and tricks for automating your work.
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3 Marketing Automation Tactics That Are Vital to Success

3 Marketing Automation Tactics That Are Vital to Success | Online Marketing | Scoop.it
There's a lot to do when you implement a marketing automation platform for your organization. Use these 3 tactics to get some quick returns and success stories on your way to content marketing succ...
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An Insider’s Guide to LinkedIn for Marketing: Interview with LinkedIn’s Jason Miller - The ExactTarget Blog

LinkedIn is having a breakthrough year.Take a look at these just-released numbers: 300 million registered users (up from 277 million at the beginning of this year) LinkedIn anticipates 50% of traffic will be mobile by 2014’s end A more… (Don't miss...
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7 Lead Nurturing Strategies for Modern Marketers

7 Lead Nurturing Strategies for Modern Marketers | Online Marketing | Scoop.it
Depending on the scenario, a specific type of lead nurturing program will be required. Read on to discover a chart that will help you get the most out of any lead nurturing campaign.
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Infographic: 93 percent of B2B marketers use content marketing

Infographic: 93 percent of B2B marketers use content marketing | Online Marketing | Scoop.it
B2B marketers are becoming more content marketing savvy than ever. This graphic shows what the most effective content marketers do to succeed.
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Improve Your Email Response Rates with List Segmentation | VR Marketing Blog

Improve Your Email Response Rates with List Segmentation | VR Marketing Blog | Online Marketing | Scoop.it
Want to improve your email marketing response rates? Consider segmenting your list. Here are some ideas for smart list segmentation.
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How to Grow Your Email List the Right Way [Video]

How to Grow Your Email List the Right Way [Video] | Online Marketing | Scoop.it
Get tips for organically growing your email marketing database.
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If A/B Testing Can Help Win Elections, What Can It Do for Your Business?

If A/B Testing Can Help Win Elections, What Can It Do for Your Business? | Online Marketing | Scoop.it
Web Sites - The director of analytics on the 2008 Obama campaign offers actionable insights to help retailers optimize their sales by running website experiments that help them deliver a better experience to ...
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How Smart Marketers Are Sabotaging Their Calls-to-Action

How Smart Marketers Are Sabotaging Their Calls-to-Action | Online Marketing | Scoop.it

Go beyond copy and color -- learn how to rethink your approach to calls-to-action with these common strategic mistakes that can cause serious lead gen dents.


Via Kamal Bennani
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