It's more cost effective to renew business with an existing customer than to acquire a new lead. Here are our 3 essential strategies for engaging customers beyond the purchase, and converting them into powerful advocates for your brand.
Review some of the insights and trends from the 2014 Science of Email Report - the results will guide you in creating and optimizing effective email campaigns. (Email recipients say they prefer image-based emails, but data says otherwise.
When it comes to PPC, metrics are everything. We consume ourselves in pouring over numbers and analyzing our accounts down to the smallest detail. However, it turns out we are being misled by the data we rely on the most.
Link building has gone through a lot in the past 18 months — and when content marketing became the buzzword of the day, there were troves of articles saying that content marketing is the new link building or that content marketing has replaced link...
General Management - Automation presents important opportunities for marketers. But organizations that ignore the role that human beings play in the marketing automation process risk leaving both money and market share on the ...
We’re living in the middle of an information explosion, which is preferable to a literal explosion, but still pretty bad if you’re a marketer. Learn how to cut through the marketing clutter with these tips on how to speak like a human.
Duane Forrester from Microsoft’s Bing team wrote a blog post today on the official Bing Search blog named 10 SEO myths reviewed. There are many good and obvious points Duane makes in the post but one point he makes about links is very revealing.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.