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Articles on online marketing curated by eZanga.com
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Everything You Know About Social Is Wrong (Statistically Speaking)

Everything You Know About Social Is Wrong (Statistically Speaking) | Online Marketing | Scoop.it
Social media statistics abound, but how accurate are they? Jim Dougherty suggests taking a hard look at social media statistics because they may be wrong.
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Study: Saying your brand is ‘the best’ isn’t the best marketing strategy

Study: Saying your brand is ‘the best’ isn’t the best marketing strategy | Online Marketing | Scoop.it
Researchers at Northwestern University’s Kellogg School of Management say the ‘maximizing mindset’ leads to disappointment.
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Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing

Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing | Online Marketing | Scoop.it
It's more cost effective to renew business with an existing customer than to acquire a new lead. Here are our 3 essential strategies for engaging customers beyond the purchase, and converting them into powerful advocates for your brand.
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9 New Insights From the 2014 Science of Email Report

9 New Insights From the 2014 Science of Email Report | Online Marketing | Scoop.it
Review some of the insights and trends from the 2014 Science of Email Report - the results will guide you in creating and optimizing effective email campaigns. (Email recipients say they prefer image-based emails, but data says otherwise.
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6 Google Analytics Tips for Business Insight Beyond Traffic | WordStream

6 Google Analytics Tips for Business Insight Beyond Traffic | WordStream | Online Marketing | Scoop.it
Recently I discovered six Google Analytics tips that changed the way I use the software. In today's post I share my six best Google Analytics tips for businesses.
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3 Key PPC Metrics Are Lying To You. Find Out How

3 Key PPC Metrics Are Lying To You. Find Out How | Online Marketing | Scoop.it
When it comes to PPC, metrics are everything. We consume ourselves in pouring over numbers and analyzing our accounts down to the smallest detail. However, it turns out we are being misled by the data we rely on the most.
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Find the Right People on Twitter and Watch Your Business Take Flight | VR Marketing Blog

Find the Right People on Twitter and Watch Your Business Take Flight | VR Marketing Blog | Online Marketing | Scoop.it
Following and being followed by the right people and businesses on Twitter can be critical to your business's success.
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3 Ways to Use Analytics Data to Improve Your Forms

3 Ways to Use Analytics Data to Improve Your Forms | Online Marketing | Scoop.it
Once you’ve got a hang of what your Analytics numbers mean, it’s time to use the data to make some adjustments to your form.
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How to Choose the Right Display Advertising Network | VR Marketing BLog

How to Choose the Right Display Advertising Network | VR Marketing BLog | Online Marketing | Scoop.it
Choosing the right ad network can seem intimidating. Ask these 6 questions to find the right display advertising network for your business.
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Link Building Does Not Equal Content Marketing - But Here's How They Fit Together

Link Building Does Not Equal Content Marketing - But Here's How They Fit Together | Online Marketing | Scoop.it
Link building has gone through a lot in the past 18 months — and when content marketing became the buzzword of the day, there were troves of articles saying that content marketing is the new link building or that content marketing has replaced link...
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Wake up marketers! It's time to change how we measure online ad performance

Wake up marketers! It's time to change how we measure online ad performance | Online Marketing | Scoop.it
Clicks and impressions won't do it anymore. (RT @TheHubComms: Wake up marketers!
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Make Your Business Website Unforgettable with These 12 Tips

Make Your Business Website Unforgettable with These 12 Tips | Online Marketing | Scoop.it
An unforgettable business website is the key to better conversions and loyal customers. Here are 12 tips to make your business website unforgettable.
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The Search vs. Display Ads Debate: What We Should Really Be Talking About

The Search vs. Display Ads Debate: What We Should Really Be Talking About | Online Marketing | Scoop.it
The question of whether search or display is the better method of advertising is oft-debated – but is it actually the right question to ask?
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Finding a Place for People in Marketing Automation

Finding a Place for People in Marketing Automation | Online Marketing | Scoop.it
General Management - Automation presents important opportunities for marketers. But organizations that ignore the role that human beings play in the marketing automation process risk leaving both money and market share on the ...
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How to Speak Like a Human (and Why It Matters) | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Speak Like a Human (and Why It Matters) | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Online Marketing | Scoop.it
We’re living in the middle of an information explosion, which is preferable to a literal explosion, but still pretty bad if you’re a marketer. Learn how to cut through the marketing clutter with these tips on how to speak like a human.
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How to Gamify Lead Generation to Delight Customers and Drive Conversions

How to Gamify Lead Generation to Delight Customers and Drive Conversions | Online Marketing | Scoop.it
Building your subscriber base doesn’t have to be a loathed process. Here's how to make lead generation fun - for you and your prospects.
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9 Tips for Leveraging Owned, Paid and Earned Media

9 Tips for Leveraging Owned, Paid and Earned Media | Online Marketing | Scoop.it
You want more leads, right? You can get them through three channels: owned, paid and earned media. Use these nine tips to get the most from each channel.
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Create Landing Pages That Convert With These 5 Tools - eZanga Articles

Create Landing Pages That Convert With These 5 Tools - eZanga Articles | Online Marketing | Scoop.it
When someone thinks "landing page masters," I think @unbounce http://t.co/EX4xY9oYjJ #mktg
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7 SEO Truths Every Business Leader Must Understand

7 SEO Truths Every Business Leader Must Understand | Online Marketing | Scoop.it
If you’re still caught up in SEO practices and know how that worked in 2007, it’s time to get up-to-date — fast!
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Bing On Links: You Should Never Know In Advance Where A Link Is Coming From

Bing On Links: You Should Never Know In Advance Where A Link Is Coming From | Online Marketing | Scoop.it
Duane Forrester from Microsoft’s Bing team wrote a blog post today on the official Bing Search blog named 10 SEO myths reviewed. There are many good and obvious points Duane makes in the post but one point he makes about links is very revealing.
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Don't Let Your Email Look Defeated - 3 Essential Design Elements | VR Marketing Blog

Don't Let Your Email Look Defeated - 3 Essential Design Elements | VR Marketing Blog | Online Marketing | Scoop.it
While it's easy to take a pre-made email template and run, here are 3 elements you should always include in your email design to ensure "you got this!
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