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Tweet Chats: A Step By Step Guide To Engaging Your Audience On Twitter

Tweet Chats: A Step By Step Guide To Engaging Your Audience On Twitter | Online Marketing | Scoop.it

With a little planning, this simple and fun marketing strategy can grow your audience and increase brand recognition.


Via Kamal Bennani
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How To Link Inbound Marketing With Trade Show Success

How To Link Inbound Marketing With Trade Show Success | Online Marketing | Scoop.it
Would you like to link inbound marketing with trade show success? Keep in mind two things: 1) your marketing goals, and 2) your call to action. Inbound marketing is a philosophy rooted in the idea th…

Via Thomas Faltin
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5 Ridiculously Easy Conversion Hacks You Shouldn’t Miss

5 Ridiculously Easy Conversion Hacks You Shouldn’t Miss | Online Marketing | Scoop.it

Via Carlos Bisbal
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Carlos Bisbal's curator insight, Today, 9:24 AM

5 Tácticas de conversión de sentido común que incluso un principiante puede dominar

 

Con tanto tiempo y esfuerzo invertido en la optimización de un sitio web, pruebas A/B, pruebas múltiples o pruebas de usabilidad, muy poco se piensa en los fundamentos del marketing que han mantenido a las marcas líderes en una buena posición en los últimos años. En el post podremos ver las cinco formas con sentido común para mejorar las conversiones de un sitio web sin necesidad de cambiar su SEO, distribución o diseño.

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How Google 'Sitelinks' Can Improve Your SEO

How Google 'Sitelinks' Can Improve Your SEO | Online Marketing | Scoop.it
A step-by-step guide for getting sitelinks to show up in your results pages and how they can drive more traffic to your website.

Via Thomas Faltin
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How to Use Exclusivity in Marketing

How to Use Exclusivity in Marketing | Online Marketing | Scoop.it

As marketers, we are often concerned with the masses. How do we get more people to learn about our products? How do we reach people who don’t know about us yet? How can we grow our user base as quickly as possible?

 

But our drive to grow the customer base should not blind us to a big driver of sales that may seem contradictory to the idea of growth, that is Exclusivity.

 

People like things that are exclusive. They want what they can’t have. They want what others covet. They want things that signal to the world that they are one of a select few. It’s in our nature as consumers. So, as marketers, we can do things to trigger that feeling and create the feeling of exclusivity....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 17, 1:03 AM

Zach Heller offers a reminder that exclusivity can be a useful marketing strategy.

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Three ways to tell your brand's story with social media | Ologie

Three ways to tell your brand's story with social media | Ologie | Online Marketing | Scoop.it

We no longer live in a broadcast age. That means you can’t just buy people’s attention—it must be earned. And the best way to earn it in an era where most messages are ignored is to tell a good story.

 

No matter what medium you use, a good story is authentic and creative, provokes an emotional connection, takes people on a journey, and inspires action. But with social media, it’s also important to know what will prompt people to share your story with their social networks. It usually boils down to one or more of the following reasons:

-  Bringing valuable or entertaining content to othersDefining ourselves to others

-  Growing relationships

-  Spreading the word about causes or brands we care about.

 

If you have a worthwhile story that people will want to share, then you have the foundation in place. You now need to make it come alive in social media. Here are three ways to do it....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 18, 2:25 AM

Three ways to tell your brand's story effectively social media.

LocalMark's curator insight, July 18, 9:15 AM

We couldn't have said it better ourselves: share your brand's story. 

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How Companies Use Gamification for PR

How Companies Use Gamification for PR | Online Marketing | Scoop.it

Want to earn earned media in a somewhat unique but proven way?Follow the lead of McDonald's, Starbucks and Amazon by using gamification for PR.


You’ve probably seen examples like this type of gamification everywhere. 


WPP defines gamification as “the use of game play mechanics or non-game applications, particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications.”


But for our purposes, I want to show you how gamification generates media impressions, both on social media and earned media platforms.


First, a caveat: generally I hate to use huge corporations as case studies in a blog intended for small- and medium-sized businesses, but I think in each case described there are aspects of their campaigns that are scalable and illustrative....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 15, 3:25 AM

. Got gamification? Here's how.

LocalMark's curator insight, July 16, 9:04 AM

With smartphones, we have so much room to be creative. 

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Cookies: More Than Your Favorite Treat - eZanga Articles

Cookies: More Than Your Favorite Treat - eZanga Articles | Online Marketing | Scoop.it
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Using PPC To Test Traditional Marketing Campaign Messages

Using PPC To Test Traditional Marketing Campaign Messages | Online Marketing | Scoop.it
Regardless of the marketing initiative, there is one metric that is universal – conversions. Your definition of a conversion may vary from company to company, but it is always the Holy Grail to a m…

Via Thomas Faltin
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5 Kick-Ass Ways to Build Your PPC Keyword List

5 Kick-Ass Ways to Build Your PPC Keyword List | Online Marketing | Scoop.it
Here’s a totally random trivia. 1) How long did it take to compose? 2) How many people were involved? Answer: 1) Four 2) TWO months (When I read that, I finally understood why this guy had this fac…

Via Thomas Faltin
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15 Social Media Mistakes That Will Ruin Your Career

15 Social Media Mistakes That Will Ruin Your Career | Online Marketing | Scoop.it
Could your everyday social media posts be destroying your career? Business owners and experts say yes.
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3 Reasons Why Inbound is More Lovable Than Traditional Marketing

3 Reasons Why Inbound is More Lovable Than Traditional Marketing | Online Marketing | Scoop.it
Marketing has a lovability problem. Do you know how to overcome it? With inbound marketing, of course!

Via Thomas Faltin
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10 Ways to Convert More Customers Using Psychology | BUZZmetrics

10 Ways to Convert More Customers Using Psychology | BUZZmetrics | Online Marketing | Scoop.it

The more you know about your customers, the better. If you know what makes people tick, the better off your business will be. Having at least a basic understanding of consumer psychology and why they buy specific products is a valuable asset for marketers.

 

As an online marketer looking to improve conversions, you need to learn why people purchase your products or services. Viewing case studies can provide ideas on tweaks that have worked for others, but if you don’t actually learn or hypothesize why one tweak increased or decreased conversions, you’ll never actually become better. Good A/B tests require proper documentation and a “post analysis” when the test is complete.

 

Today’s infographic lists 10 psychological studies that have been proven to convert consumers to saying “yes”....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 11, 3:40 AM

Valuable insight and recommended reading for marketing, PR and social media pros.

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How Does Inbound Marketing Work for a Small Business with a Small Budget

How Does Inbound Marketing Work for a Small Business with a Small Budget | Online Marketing | Scoop.it
Living on a budget is never fun, but something we all have to get accustomed to it. . . Well most of us that is. The same can be said about business, it’s not smart to drop dollars left and right w…

Via Thomas Faltin
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Two Tips to Declutter Email Inbox for the Social Media Marketer

Two Tips to Declutter Email Inbox for the Social Media Marketer | Online Marketing | Scoop.it
As an active social media user, I have to deal with hundreds of automated email notifications and alerts daily (and on busy days even hourly). How not to get lost in that clutter and not to miss important tasks and emails?

Via Thomas Faltin
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Coding for Bloggers and Other Non-Coders: Part 2 - eZanga Articles

Coding for Bloggers and Other Non-Coders: Part 2 - eZanga Articles | Online Marketing | Scoop.it
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20 WordPress Plugins for a More Powerful Blog | Buffer

20 WordPress Plugins for a More Powerful Blog | Buffer | Online Marketing | Scoop.it

We’re quick to grab any and all WordPress plugins that can give the blog an extra edge or can wire up a feature we’d love to test. Whenever we dream something up to try on the blog, the first place we turn is WordPress plugins. We’ve collected quite the list of favorites. How about you?

 

As we’ve tried and tested new plugins on the blog, you’ve likely noticed new pieces and parts popping up on our pages—slideups, social share buttons, CTAs, and more. We get asked quite often about which plugins we use. So we thought we’d share!

 

Below is the list of plugins that power the Buffer blog, along with a handful of others that are on our to-try list....


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Jeff Domansky's curator insight, July 16, 11:04 AM

Kevan Lee shares an invaluable list of WordPress blogging plugins to consider.

Jeff Domansky's curator insight, July 17, 12:53 AM

These really are top WordPress plugins you should explore.

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PPC Keyword Research: When & Why Do You Need It?

PPC Keyword Research: When & Why Do You Need It? | Online Marketing | Scoop.it
Keyword Research is essential for an AdWords PPC campaign to be profitable. Find out why Keyword Research is so critical, from budgeting to optimisation.

Via Peg Corwin
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Peg Corwin's curator insight, July 11, 10:23 PM

You need PPC keyword research for:

 - Doing budgeting and forecasting

 - Finding keywords to achieve campaign objectives

 -Finding keyword variations

- Locating negative keywords

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Important Lessons from Comcast's Customer Service Disaster - eZanga Articles

Important Lessons from Comcast's Customer Service Disaster - eZanga Articles | Online Marketing | Scoop.it
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The 3-Step Guide to Better Blogging

The 3-Step Guide to Better Blogging | Online Marketing | Scoop.it
Author: Maggie Jones Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. Today…

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How to Do Outbound the Inbound Way

How to Do Outbound the Inbound Way | Online Marketing | Scoop.it
In today’s inbound world, it’s easy to forget there’s still a place for outbound marketing activities.
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5 Must Have New Tools for Ecommerce Websites

5 Must Have New Tools for Ecommerce Websites | Online Marketing | Scoop.it

If you have an online business means that you have to enhance your business’ credibility, add customer support, create rewards, manage online order fulfillment from the store, and so many other retail operations. A never ending story really: all these can create problems if not managed accordingly. But today I’m glad to show you some of my favorite new ecommerce tools that take the pain out of business management....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 13, 2:04 AM
These five ecommerce tools are definitely worth a look, depending on your needs.
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6 Steps to a Comprehensive Brand Strategy - eZanga Articles

6 Steps to a Comprehensive Brand Strategy - eZanga Articles | Online Marketing | Scoop.it
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7 Most Frequently Asked PPC Questions (And Answers)

7 Most Frequently Asked PPC Questions (And Answers) | Online Marketing | Scoop.it
Are you a marketing director or business owner who oversees your company’s PPC advertising efforts but aren’t involved in the day-to-day management? While you may not need to know the innermost d…

Via Thomas Faltin
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Avoiding Common SEO Mistakes

Avoiding Common SEO Mistakes | Online Marketing | Scoop.it
There is a major buzz around SEO for marketers worldwide. However, some people never profit from their SEO attempts because they make some major mistakes. There are countless SEO mistakes that are co…

Via Thomas Faltin
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Click Fraud: An Unnecessary Evil - eZanga Articles

Click Fraud: An Unnecessary Evil - eZanga Articles | Online Marketing | Scoop.it
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