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Increase Your Website Credibility in the Age of Content Marketing

Increase Your Website Credibility in the Age of Content Marketing | Online Marketing | Scoop.it

If you're looking to succeed in the age of inbound marketing, conveying trust and credibility is paramount. Increase your website credibility now.


Via Kamal Bennani
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Martine Coutu's curator insight, November 4, 2013 8:14 AM

Capitalisez sur votre site web!

Serena Fuchs's curator insight, November 4, 2013 10:11 AM

The human touch and customer testimonials are the key to successful online marketing. Great tips in this article!

Samuel Pavin's curator insight, November 5, 2013 2:04 AM

5 basic points, yet fundamentals for any company website/blog.

Also these advice remain valid when it comes to social networks management too.

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15 Social Media Mistakes That Will Ruin Your Career

15 Social Media Mistakes That Will Ruin Your Career | Online Marketing | Scoop.it
Could your everyday social media posts be destroying your career? Business owners and experts say yes.
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3 Reasons Why Inbound is More Lovable Than Traditional Marketing

3 Reasons Why Inbound is More Lovable Than Traditional Marketing | Online Marketing | Scoop.it
Marketing has a lovability problem. Do you know how to overcome it? With inbound marketing, of course!

Via Thomas Faltin
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10 Ways to Convert More Customers Using Psychology | BUZZmetrics

10 Ways to Convert More Customers Using Psychology | BUZZmetrics | Online Marketing | Scoop.it

The more you know about your customers, the better. If you know what makes people tick, the better off your business will be. Having at least a basic understanding of consumer psychology and why they buy specific products is a valuable asset for marketers.

 

As an online marketer looking to improve conversions, you need to learn why people purchase your products or services. Viewing case studies can provide ideas on tweaks that have worked for others, but if you don’t actually learn or hypothesize why one tweak increased or decreased conversions, you’ll never actually become better. Good A/B tests require proper documentation and a “post analysis” when the test is complete.

 

Today’s infographic lists 10 psychological studies that have been proven to convert consumers to saying “yes”....


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Jeff Domansky's curator insight, July 11, 12:40 AM

Valuable insight and recommended reading for marketing, PR and social media pros.

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How Does Inbound Marketing Work for a Small Business with a Small Budget

How Does Inbound Marketing Work for a Small Business with a Small Budget | Online Marketing | Scoop.it
Living on a budget is never fun, but something we all have to get accustomed to it. . . Well most of us that is. The same can be said about business, it’s not smart to drop dollars left and right w…

Via Thomas Faltin
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How Creating an Emotional Response Helps Drive Action With Video

How Creating an Emotional Response Helps Drive Action With Video | Online Marketing | Scoop.it

After watching your videos, your audience should feel something. You don't need to be controversial, but you do need to elicit emotion to inspire your viewers into action....

 

While some content lends itself to emotion more easily than others (a whiteboard video might not be “emotional” in the traditional sense), your content is far more likely to inspire downloads, trials, demos, etc. if it elicits a powerful response fuelling your prospects’ follow through.

 

And remember, at the end of the day, “emotional” or inspiring content is simply stuff that makes you feel something. It doesn’t really matter if your audience is laughing or crying at the end of your video, but they better be feeling something or you’ll be easily forgotten or skipped over. Ultimately, if your on-screen personas, comedy, or message gets people to like the implied character of your brand, you’ve got the right idea....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 9, 5:55 AM

Useful video tips to get more from your video marketing.

Kathyrn Chociej's curator insight, July 9, 7:21 AM

"..strategic video marketing (the kind that produces ROI in the form of influenced deals) begins when you use content to trigger targeted emotions and then tie these high-power feelings to a specific action."

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35 Awesome IFTTT Recipes To Archive Your Social Media Data

35 Awesome IFTTT Recipes To Archive Your Social Media Data | Online Marketing | Scoop.it

If you’re an avid social media user, it’s always smart to have a backup of your data. Archiving your data is great in cases where a site shuts down, or your account is compromised or you want to close down your accounts. Having an ongoing archive however will fast become a really good idea, especially when something bad happens to your online accounts, and you can’t be sure if you can still retrieve the data that belongs to you.

 

Various tools help you backup your data from various several sites all at once, like SocialSafe and Backupify but if you’re only looking to archive only a site or two, then these may not be the best options for you. Plus, they don’t let you backup your data to your Cloud storage be it Dropbox, Google Drive, SkyDrive, Evernote or Box.

 

But there is an alternative: IFTTT recipes....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 4, 12:39 AM

Really useful tips on how to automate your social media backups.

Olivier Milo's curator insight, July 4, 1:07 AM

Do you use IFTTT? You really should !

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Infographic 14 Tools Every Entrepreneur Needs for Managing Social Media | Infographics Creator

Infographic 14 Tools Every Entrepreneur Needs for Managing Social Media | Infographics Creator | Online Marketing | Scoop.it
Here are 14 Tools Every Entrepreneur Needs for Managing Social Media:
VISUALLY'S GOOGLE ANALYTICS REPORT What is it: an app that creates a custom infographic of your website’s activity and performance....

Via Thomas Faltin
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SEO Should Not Be Held To An ROI Target -- Here's Why

SEO Should Not Be Held To An ROI Target -- Here's Why | Online Marketing | Scoop.it

Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in SEO are probably expecting the same. But I challenge this thought and dare to say SEO should not be required to meet an ROI target. Why, you ask? It’s because...

http://searchengineland.com/seo-held-roi-193682


Via Nick
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Are You Branding or Being Branded? - eZanga Articles

Are You Branding or Being Branded? - eZanga Articles | Online Marketing | Scoop.it
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Building relationships: PR pros talk on connecting with journalists - inVocus Media Blog

Building relationships: PR pros talk on connecting with journalists - inVocus Media Blog | Online Marketing | Scoop.it
Building relationships with journalists is an important part of public relations, as they’re often the gatekeepers of mainstream news outlets. inVocus as
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6 Ways Content Marketing Has Changed Public Relations | TheNextWeb

6 Ways Content Marketing Has Changed Public Relations | TheNextWeb | Online Marketing | Scoop.it

Back in 2007, when Twitter was taking off, the PR industry faced a pivot point. It was no longer effective to cold email as many journalists as possible....

 

What PR practitioners found was four key elements to getting their stories out there:

Tell a storyHelp journalists stand out among their competitorsCreate captivating content that customers and journalists are going to find valuableDo extensive research to find where the audiences are, and distribute your content there

 

In other words, they began doing content marketing. There are several other ways content marketing has changed the way we “do PR.” Here are a handful of examples:...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 29, 7:35 PM

Is it PR or content marketing?

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Inbound Marketing 101: A Beginners Guide to Lead Generation - Business 2 Community

Inbound Marketing 101: A Beginners Guide to Lead Generation - Business 2 Community | Online Marketing | Scoop.it
Inbound Marketing 101: A Beginners Guide to Lead Generation Business 2 Community Inbound marketing measurements reveal precisely how your prospects are engaging with you, how often they're converted from website visitors to customers, and how much...

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The Marketing Industry According to Google Autocomplete

The Marketing Industry According to Google Autocomplete | Online Marketing | Scoop.it
Find out what Google Autocomplete thinks of the marketing industry today. (Just for laughs! Marketers, do you ever wonder what Google autocomplete thinks of you?
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7 Most Frequently Asked PPC Questions (And Answers)

7 Most Frequently Asked PPC Questions (And Answers) | Online Marketing | Scoop.it
Are you a marketing director or business owner who oversees your company’s PPC advertising efforts but aren’t involved in the day-to-day management? While you may not need to know the innermost d…

Via Thomas Faltin
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Avoiding Common SEO Mistakes

Avoiding Common SEO Mistakes | Online Marketing | Scoop.it
There is a major buzz around SEO for marketers worldwide. However, some people never profit from their SEO attempts because they make some major mistakes. There are countless SEO mistakes that are co…

Via Thomas Faltin
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Click Fraud: An Unnecessary Evil - eZanga Articles

Click Fraud: An Unnecessary Evil - eZanga Articles | Online Marketing | Scoop.it
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HelloFlo Gets Periods – And Marketing – Right

HelloFlo Gets Periods – And Marketing – Right | Online Marketing | Scoop.it
How often does a marketing video make you laugh out loud? How often do you watch it several times in a row because you laughed through some of the jokes the first few times around?
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How To Sell Without Selling [Infographic] - eZanga Articles

How To Sell Without Selling [Infographic] - eZanga Articles | Online Marketing | Scoop.it
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20 Habits of Highly Effective Email Marketers - GetResponse Blog - Email Marketing Tips

20 Habits of Highly Effective Email Marketers - GetResponse Blog - Email Marketing Tips | Online Marketing | Scoop.it
In order to be a successful email marketer you have to know what other email marketers have tried and found effective! Learn how to go to the next level. (How effective is your email marketing?
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4 Reasons to Publish Infographics on Your Blog

4 Reasons to Publish Infographics on Your Blog | Online Marketing | Scoop.it
Every marketing blog should include powerful visual aides and infographics as they're great marketing tools. Especially for small businesses.
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5 Tools for Better Audience Insights - eZanga Articles

5 Tools for Better Audience Insights - eZanga Articles | Online Marketing | Scoop.it
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14 Takeaways from #Demand14’s Top Influencers

14 Takeaways from #Demand14’s Top Influencers | Online Marketing | Scoop.it
Demand Success inspired over 20,000 social media posts, including tweets to inspire our strategies. See our top 14 influencers and their best takeaways.
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Seven Free SEO Tools You Should Be Using

Seven Free SEO Tools You Should Be Using | Online Marketing | Scoop.it

Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, riches, etc. Thankfully, there are a ton of free tools in the SEO world. The downside is that some of these free tools are junk.I want to give you a go-to collection of the top free SEO tools. These are intuitive, slick, effective, powerful, and — best of all — they’re absolutely free.


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Jeff Domansky's curator insight, June 27, 11:30 PM

Neil Patel shares seven excellent free SEO tools.

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Coding for Bloggers and Other Non-Coders: Part 1 - eZanga Articles

Coding for Bloggers and Other Non-Coders: Part 1 - eZanga Articles | Online Marketing | Scoop.it
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So You Want a Job in Paid Search? How to Break into PPC

So You Want a Job in Paid Search? How to Break into PPC | Online Marketing | Scoop.it
As summer begins, the market is flooded with hordes of recent college graduates eager to join the workforce. Searching for a new job in an increasingly competitive market can be a daunting task, espe…

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