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The One Doc Your Sales and Marketing Teams Must Have

The One Doc Your Sales and Marketing Teams Must Have | Online Marketing | Scoop.it

In almost every organization, there's opportunity for marketing and sales to be more closely aligned. This shared document can help.

 

Are your marketing and sales team working together seamlessly to get more sales for your business?

 

If you answered "yes" consider yourself lucky. In almost every organization and business of every size there's opportunity for marketing and sales to be more closely aligned, to work together to produce better qualified leads and seal more deals. Plus, the sales tactics that might have been your go tos in the past, may have become less reliable in this era of "content is king". So how do you bridge the gap between your marketing and sales team? Read on and I'll share how one document did that at my e-mail marketing company VerticalResponse....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 25, 2013 2:29 AM

A content marketing inventory is invaluable in getting marketing and sales working in sync. Your teams will love you for it and Janine Popick provides an excellent template.

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How Facebook Can Generate More Ad Revenue At Higher Prices

How Facebook Can Generate More Ad Revenue At Higher Prices | Online Marketing | Scoop.it
As advertising dollars move online, Facebook continues to take share away from traditional methods. And as Facebook gets bigger, it could generate more revenue at higher prices. (Advertising dollars are moving online.
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5 Difficult Clients We've All Had to Deal With - eZanga Articles

5 Difficult Clients We've All Had to Deal With - eZanga Articles | Online Marketing | Scoop.it
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How to Become an Affiliate Marketing Superhero [Infographic] - eZanga Articles

How to Become an Affiliate Marketing Superhero [Infographic] - eZanga Articles | Online Marketing | Scoop.it
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9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

9 Mistakes Killing the Success of Your Pay-Per-Click Advertising | Online Marketing | Scoop.it
Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
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Ecommerce sites: Why You Can't Ignore AdWords Shopping Campaigns

Ecommerce sites: Why You Can't Ignore AdWords Shopping Campaigns | Online Marketing | Scoop.it
Regular PLA campaigns are retiring, being replaced by Shopping campaigns. Ecommerce businesses can no longer afford to ignore AdWords Shopping campaigns.
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5 PPC Copywriting Tips for a CTR Boost - eZanga Articles

5 PPC Copywriting Tips for a CTR Boost - eZanga Articles | Online Marketing | Scoop.it

Even the best keywords and targeting options can't make up for a boring ad.  Improve your ad copy with these five tips.

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The Dos and Don'ts of Retargeting Campaigns - eZanga Articles

The Dos and Don'ts of Retargeting Campaigns - eZanga Articles | Online Marketing | Scoop.it
#Retargeting relies heavily on good content, so only boost the best http://t.co/cZtbT9P7jw
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How Co-Marketing and Third-Party APIs Can Boost Your Digital Impact - eZanga Articles

How Co-Marketing and Third-Party APIs Can Boost Your Digital Impact - eZanga Articles | Online Marketing | Scoop.it

Co-marketing can connect your brand with new audiences you may never otherwise reach - look at how Uber's strategic API launch.

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Product Listing Ads Guide

Product Listing Ads Guide | Online Marketing | Scoop.it
This is a full step by step guide to AdWords Product Listing Ads (PLAs). Learn how to create them, optimise them and make them work for your ecommerce site!
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Effectiveness Of Online Advertising #infographic

Effectiveness Of Online Advertising #infographic | Online Marketing | Scoop.it

When people talk about advertising, 9 out of 10 they’re probably referring to online advertising. Online advertising has proven to be extremely profitable both for small and large businesses. Reports indicate that around 95% of Google’s revenue comes from online advertising. That’s saying something! The average person is served over 1,700 banner ads per month but only half of them are ever viewed. 


Via Brian Yanish - MarketingHits.com
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The Simplified Pros and Cons of Pay-Per-Click - Business 2 Community

The Simplified Pros and Cons of Pay-Per-Click - Business 2 Community | Online Marketing | Scoop.it
Business 2 Community
The Simplified Pros and Cons of Pay-Per-Click
Business 2 Community
The Simplified Pros and Cons of Pay Per Click image PPC 300x198 PPC advertising is much easier than it sounds.
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What Does Your Headshot Say About You? - eZanga Articles

What Does Your Headshot Say About You? - eZanga Articles | Online Marketing | Scoop.it

Actors have them. Authors have them. Business professionals have them, too. We're talking about headshots. How well does yours represent you?

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Bing, Following Google, Will Test Close Variants in Exact Match

Bing, Following Google, Will Test Close Variants in Exact Match | Online Marketing | Scoop.it
Bing will test the inclusion of close variants in exact match for some queries, which some say helps pave the way for a future with keywordless search.

Via Bonnie Burns
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Bonnie Burns's curator insight, August 28, 11:21 AM

During its test, Bing says exact match will include "minor grammatical variations," such as plurals, abbreviations, acronyms, spacing, and misspellings.

Andrew Wroblewski's curator insight, August 30, 5:05 PM

http://yourprofitweb.com/ny/

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How the IAB Plans to Stamp Out Online Ad Fraud - Wall Street Journal (blog)

How the IAB Plans to Stamp Out Online Ad Fraud Wall Street Journal (blog) The Interactive Advertising Bureau says it plans to help stamp out the online ad industry's fraud problem by launching a cross-industry accountability program, which it...
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Google AdWords Callout Extensions: Why & How to Use Callouts | WordStream

Google AdWords Callout Extensions: Why & How to Use Callouts | WordStream | Online Marketing | Scoop.it
Google is rolling out a new ad extension called Callouts that enables you to add more text to your ad to spotlight free shipping, discounts, and more. (Why should you use Google's Callout extensions?
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10 Most Useful Chrome Plugins for Social Media Marketers - Bad Rhino Rumblings

10 Most Useful Chrome Plugins for Social Media Marketers - Bad Rhino Rumblings | Online Marketing | Scoop.it
10 timely plugins for making social marketing easier!
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30 Little-Known Features of Facebook, Twitter, and More

30 Little-Known Features of Facebook, Twitter, and More | Online Marketing | Scoop.it
The hidden and little-known features of all six major social media sites: Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram. (I bet you didn't know your newsfeed could do THAT!
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Does online advertising have an image problem? - Media Week (registration)

Does online advertising have an image problem? - Media Week (registration) | Online Marketing | Scoop.it
Does online advertising have an image problem?
Media Week (registration)
Ad effectiveness online varies with the quality of the campaign, just as it does on any other channels.
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Gauging Results of Your Online Marketing Efforts

Gauging Results of Your Online Marketing Efforts | Online Marketing | Scoop.it
Starting an online marketing campaign is only the first step in the process.
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Two of The Best Pay-Per-Click Advertising Hacks

Two of The Best Pay-Per-Click Advertising Hacks | Online Marketing | Scoop.it
The pay-per-click advertising landscape is constantly changing and is becoming more important for businesses to understand than ever. Learn two of the best PPC hacks.
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Top 6 LinkedIn Groups for PPC Marketers - eZanga Articles

Top 6 LinkedIn Groups for PPC Marketers - eZanga Articles | Online Marketing | Scoop.it
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PPC - The Ultimate Guide to Pay-Per-Click Marketing | PPC Hero®

PPC - The Ultimate Guide to Pay-Per-Click Marketing | PPC Hero® | Online Marketing | Scoop.it
This in-depth guide to pay-per-click (PPC) marketing covers the complete PPC scope.
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3 SEO Techniques You Probably Haven’t Heard About

3 SEO Techniques You Probably Haven’t Heard About | Online Marketing | Scoop.it
Search Engine Optimization, or SEO as we popularly know it, is perhaps the most important thing to do these days if a business wants to have a successful online presence. Sadly though, most business …

Via Neil Ferree
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Neil Ferree's curator insight, August 29, 4:30 PM

Semantic + Holistic + Barnacle = New SEO


Semantic SEO 

Search engines are focusing on becoming “more human” by understanding the natural language of the queries. 


Holistic SEO

Holistic SEO deals with delivering a better user experience.


Barnacle SEO

Just the way barnacles attach themselves to whales in order to get nutrients, a small business can latch itself to a relevant big brand.


All of these techniques will help drive traffic to your site as will using a Social SEO methodology where your audience learns to trust your content for being current, relevant and useful.

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The State of Mobile PPC: Past, Present, and Future [Data] | WordStream

The State of Mobile PPC: Past, Present, and Future [Data] | WordStream | Online Marketing | Scoop.it
Data and trends on mobile adoption rates, mobile advertising costs, mobile conversion rates and more! We predict the future of mobile PPC.
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How Facebook Is Eroding Google's Dominance in Online Advertising

How Facebook Is Eroding Google's Dominance in Online Advertising | Online Marketing | Scoop.it
Google might know where you go on the Web, but Facebook knows who you are and gives advertisers a demographic added context to utilize.
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