In almost every organization, there's opportunity for marketing and sales to be more closely aligned. This shared document can help.
Are your marketing and sales team working together seamlessly to get more sales for your business?
If you answered "yes" consider yourself lucky. In almost every organization and business of every size there's opportunity for marketing and sales to be more closely aligned, to work together to produce better qualified leads and seal more deals. Plus, the sales tactics that might have been your go tos in the past, may have become less reliable in this era of "content is king". So how do you bridge the gap between your marketing and sales team? Read on and I'll share how one document did that at my e-mail marketing company VerticalResponse....
Via Jeff Domansky