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12 Most Creative Blogging Content Strategies

12 Most Creative Blogging Content Strategies | Online Marketing | Scoop.it
12 Most
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By Jesse Aaron       If you want to keep your blog fresh and fun for readers, it’s essential that you post creative content.

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Q&A: The impact of losing bloggers - inVocus Media Blog

Q&A: The impact of losing bloggers - inVocus Media Blog | Online Marketing | Scoop.it
After former New York Times top editor Jill Abramson was ousted from the paper in May, inVocus spoke with PR pros regarding the impact of losing a contact
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A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails

A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails | Online Marketing | Scoop.it
The Best Email Designs in the Universe (that came into my inbox)

Via Robin Good, Jeff Domansky
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Michael Gleyzerov's curator insight, July 21, 3:07 PM

Email designs that work

Jeroen Lugtigheid's curator insight, July 22, 3:53 AM

Een fantastische website vol met voorbeelden van e-mailings. Voor ontwerpers een enorme grafische inspiratiebron, voor marketeers en communicatieprofessionals een bak vol ideeën over hoe je e-mailings kunt opzetten en (laten) uitvoeren. Ga kijken, ga browsen, de e-mailings zijn gecategoriseerd naar type/doelstelling dus gemakkelijk te doorzoeken.

ManufacturingStories's curator insight, July 22, 5:05 PM

add your insight...


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21 Decoded SEO Terms Everyone Should Know

21 Decoded SEO Terms Everyone Should Know | Online Marketing | Scoop.it
Do Search Engine Optimization (SEO) terms have you confused? Are you lost in a sea of inexplicable acronyms? Fear not! With the assistance of VerticalResponse SEO manager Chipper Nicodemus, we’ve …

Via Thomas Faltin
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How to Use LinkedIn Publisher to Get More Visibility

How to Use LinkedIn Publisher to Get More Visibility | Online Marketing | Scoop.it

Do you want more visibility on LinkedIn?Are you using the new LinkedIn publishing platform?Publishing content on LinkedIn Publisher can give your content and your reputation a boost.In this article I’ll share the best practices....


Via Jeff Domansky
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M. Philip Oliver's curator insight, July 23, 11:46 AM

Thanks to Jeff Domansky;

LinkedIn not often optimized.

Denise Griffitts's curator insight, July 23, 3:20 PM

Virtual Assistants need to really master this in order to effectively manage part of their clients social media marketing efforts.

Moumita Gryffindorian Dasgupta's curator insight, July 24, 12:38 AM

What makes your day turned on in the LinkedIn platform? What kind of visibility will you like to have on this professional platforms? to know more on content marketing at LinkedIn check this out from Social Media Examiner. 

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The 9 Biggest Reputation Mistakes

The 9 Biggest Reputation Mistakes | Online Marketing | Scoop.it
Is your business at risk of making serious reputation mistakes? Find out what experts say are the most common (and damaging) slip-ups.
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Two Tips to Declutter Email Inbox for the Social Media Marketer

Two Tips to Declutter Email Inbox for the Social Media Marketer | Online Marketing | Scoop.it
As an active social media user, I have to deal with hundreds of automated email notifications and alerts daily (and on busy days even hourly). How not to get lost in that clutter and not to miss important tasks and emails?

Via Thomas Faltin
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Coding for Bloggers and Other Non-Coders: Part 2 - eZanga Articles

Coding for Bloggers and Other Non-Coders: Part 2 - eZanga Articles | Online Marketing | Scoop.it
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20 WordPress Plugins for a More Powerful Blog | Buffer

20 WordPress Plugins for a More Powerful Blog | Buffer | Online Marketing | Scoop.it

We’re quick to grab any and all WordPress plugins that can give the blog an extra edge or can wire up a feature we’d love to test. Whenever we dream something up to try on the blog, the first place we turn is WordPress plugins. We’ve collected quite the list of favorites. How about you?

 

As we’ve tried and tested new plugins on the blog, you’ve likely noticed new pieces and parts popping up on our pages—slideups, social share buttons, CTAs, and more. We get asked quite often about which plugins we use. So we thought we’d share!

 

Below is the list of plugins that power the Buffer blog, along with a handful of others that are on our to-try list....


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Jeff Domansky's curator insight, July 16, 11:04 AM

Kevan Lee shares an invaluable list of WordPress blogging plugins to consider.

Jeff Domansky's curator insight, July 17, 12:53 AM

These really are top WordPress plugins you should explore.

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PPC Keyword Research: When & Why Do You Need It?

PPC Keyword Research: When & Why Do You Need It? | Online Marketing | Scoop.it
Keyword Research is essential for an AdWords PPC campaign to be profitable. Find out why Keyword Research is so critical, from budgeting to optimisation.

Via Peg Corwin
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Peg Corwin's curator insight, July 11, 10:23 PM

You need PPC keyword research for:

 - Doing budgeting and forecasting

 - Finding keywords to achieve campaign objectives

 -Finding keyword variations

- Locating negative keywords

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Important Lessons from Comcast's Customer Service Disaster - eZanga Articles

Important Lessons from Comcast's Customer Service Disaster - eZanga Articles | Online Marketing | Scoop.it
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The 3-Step Guide to Better Blogging

The 3-Step Guide to Better Blogging | Online Marketing | Scoop.it
Author: Maggie Jones Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. Today…

Via Thomas Faltin
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How to Do Outbound the Inbound Way

How to Do Outbound the Inbound Way | Online Marketing | Scoop.it
In today’s inbound world, it’s easy to forget there’s still a place for outbound marketing activities.
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5 Must Have New Tools for Ecommerce Websites

5 Must Have New Tools for Ecommerce Websites | Online Marketing | Scoop.it

If you have an online business means that you have to enhance your business’ credibility, add customer support, create rewards, manage online order fulfillment from the store, and so many other retail operations. A never ending story really: all these can create problems if not managed accordingly. But today I’m glad to show you some of my favorite new ecommerce tools that take the pain out of business management....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 13, 2:04 AM
These five ecommerce tools are definitely worth a look, depending on your needs.
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5 Reasons Your Blog Needs a Newsletter - Bad Rhino Rumblings

5 Reasons Your Blog Needs a Newsletter - Bad Rhino Rumblings | Online Marketing | Scoop.it
Ditch the impersonal RSS feeds and get a little closer to your subscribers with a blog newsletter and email marketing. Here are 5 reasons it'll be worth it.
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10 Things Every Email Marketer Can Relate To

10 Things Every Email Marketer Can Relate To | Online Marketing | Scoop.it
Sometimes, it can be rough to be an email marketer. Here's a list of things you can probably relate to, and tips for making little changes that'll improve your email program.
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Social Selling: Do's And Don'ts | Digital Information World

Social Selling: Do's And Don'ts | Digital Information World | Online Marketing | Scoop.it

Here's a quick list of do's and don'ts that will help you understand at a glance how to approach social selling and generate real results.


Via Jeff Domansky
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Jeff Domansky's curator insight, July 23, 10:36 AM

Good reminders for social marketers.

Denise Griffitts's curator insight, July 23, 3:25 PM

There is a very fine line between selling and nagging. Engagement is the key.

Matrix Marketing Grp's curator insight, July 24, 7:42 AM

Do you follow these?

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4 Ways Google Webmaster Tools Helps Your Content Marketing - eZanga Articles

4 Ways Google Webmaster Tools Helps Your Content Marketing - eZanga Articles | Online Marketing | Scoop.it
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How To Link Inbound Marketing With Trade Show Success

How To Link Inbound Marketing With Trade Show Success | Online Marketing | Scoop.it
Would you like to link inbound marketing with trade show success? Keep in mind two things: 1) your marketing goals, and 2) your call to action. Inbound marketing is a philosophy rooted in the idea th…

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5 Ridiculously Easy Conversion Hacks You Shouldn’t Miss

5 Ridiculously Easy Conversion Hacks You Shouldn’t Miss | Online Marketing | Scoop.it

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Carlos Bisbal's curator insight, July 22, 9:24 AM

5 Tácticas de conversión de sentido común que incluso un principiante puede dominar

 

Con tanto tiempo y esfuerzo invertido en la optimización de un sitio web, pruebas A/B, pruebas múltiples o pruebas de usabilidad, muy poco se piensa en los fundamentos del marketing que han mantenido a las marcas líderes en una buena posición en los últimos años. En el post podremos ver las cinco formas con sentido común para mejorar las conversiones de un sitio web sin necesidad de cambiar su SEO, distribución o diseño.

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How Google 'Sitelinks' Can Improve Your SEO

How Google 'Sitelinks' Can Improve Your SEO | Online Marketing | Scoop.it
A step-by-step guide for getting sitelinks to show up in your results pages and how they can drive more traffic to your website.

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How to Use Exclusivity in Marketing

How to Use Exclusivity in Marketing | Online Marketing | Scoop.it

As marketers, we are often concerned with the masses. How do we get more people to learn about our products? How do we reach people who don’t know about us yet? How can we grow our user base as quickly as possible?

 

But our drive to grow the customer base should not blind us to a big driver of sales that may seem contradictory to the idea of growth, that is Exclusivity.

 

People like things that are exclusive. They want what they can’t have. They want what others covet. They want things that signal to the world that they are one of a select few. It’s in our nature as consumers. So, as marketers, we can do things to trigger that feeling and create the feeling of exclusivity....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 17, 1:03 AM

Zach Heller offers a reminder that exclusivity can be a useful marketing strategy.

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Three ways to tell your brand's story with social media | Ologie

Three ways to tell your brand's story with social media | Ologie | Online Marketing | Scoop.it

We no longer live in a broadcast age. That means you can’t just buy people’s attention—it must be earned. And the best way to earn it in an era where most messages are ignored is to tell a good story.

 

No matter what medium you use, a good story is authentic and creative, provokes an emotional connection, takes people on a journey, and inspires action. But with social media, it’s also important to know what will prompt people to share your story with their social networks. It usually boils down to one or more of the following reasons:

-  Bringing valuable or entertaining content to othersDefining ourselves to others

-  Growing relationships

-  Spreading the word about causes or brands we care about.

 

If you have a worthwhile story that people will want to share, then you have the foundation in place. You now need to make it come alive in social media. Here are three ways to do it....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 18, 2:25 AM

Three ways to tell your brand's story effectively social media.

LocalMark's curator insight, July 18, 9:15 AM

We couldn't have said it better ourselves: share your brand's story. 

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How Companies Use Gamification for PR

How Companies Use Gamification for PR | Online Marketing | Scoop.it

Want to earn earned media in a somewhat unique but proven way?Follow the lead of McDonald's, Starbucks and Amazon by using gamification for PR.


You’ve probably seen examples like this type of gamification everywhere. 


WPP defines gamification as “the use of game play mechanics or non-game applications, particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications.”


But for our purposes, I want to show you how gamification generates media impressions, both on social media and earned media platforms.


First, a caveat: generally I hate to use huge corporations as case studies in a blog intended for small- and medium-sized businesses, but I think in each case described there are aspects of their campaigns that are scalable and illustrative....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 15, 3:25 AM

. Got gamification? Here's how.

LocalMark's curator insight, July 16, 9:04 AM

With smartphones, we have so much room to be creative. 

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Cookies: More Than Your Favorite Treat - eZanga Articles

Cookies: More Than Your Favorite Treat - eZanga Articles | Online Marketing | Scoop.it
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Using PPC To Test Traditional Marketing Campaign Messages

Using PPC To Test Traditional Marketing Campaign Messages | Online Marketing | Scoop.it
Regardless of the marketing initiative, there is one metric that is universal – conversions. Your definition of a conversion may vary from company to company, but it is always the Holy Grail to a m…

Via Thomas Faltin
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