Google is very good at forcing an issue. The company knows visuals are increasingly important for user engagement, so last week, it began testing a new image-rich grid view in the Gmail Promotions tab.
As originally posted on SocialStrategy1 You just spent hours writing and editing a great piece of content. You’ve uploaded it to your content management (How to promote great content - just don't share these secrets!
Your email list helps you turn momentary web visitors into long-term subscribers. Here's how to create a powerful incentive for your email list (a lead magnet, they're often called), as well as some examples to inspire you.
PR has changed in a major way since the advent of social media, which falls under the larger umbrella of general marketing. So, who's responsible for what? (Social Media, Marketing and PR: Who's Responsible for What?
There's a fine line between engaging a potential customer and completely over-selling. The key to not over-selling lies in setting realistic goals for your efforts based on the channel and your relationship with the prospect.