The unsubscribe process not only helps you keep your lists free of people unlikely to buy (much less open your emails), but can serve as an exit interview. ("Unsubscribe" can be more than a link. Turn it into a business strategy.
Google is very good at forcing an issue. The company knows visuals are increasingly important for user engagement, so last week, it began testing a new image-rich grid view in the Gmail Promotions tab.
As originally posted on SocialStrategy1 You just spent hours writing and editing a great piece of content. You’ve uploaded it to your content management (How to promote great content - just don't share these secrets!
Your email list helps you turn momentary web visitors into long-term subscribers. Here's how to create a powerful incentive for your email list (a lead magnet, they're often called), as well as some examples to inspire you.
In order to collect more information about your subscribers and send more relevant content, use progressive profiling to ask questions of your customers over time to gain a better picture of who they are.