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The Powerful Impact of Social Sharing & Content Marketing [Infographic]

The Powerful Impact of Social Sharing & Content Marketing [Infographic] | Online Marketing | Scoop.it

How many marketers can pin down the impact of social media using hard numbers?

The following infographic, based largely on results from the Demand Gen Report 2013 B2B Content Preferences Survey and 2012 B2B Buyer Survey shows data to help answer that very important question.

Promoting content over social networks is now a vital part of getting a message in front of potential buyers, establishing thought leadership and making the most of content investments. That means understanding which social media channels are most appropriate for different campaigns, and it definitely means understanding how to optimize different types of content for your social campaigns.


Via Lauren Moss
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Vassili Daronnat's curator insight, October 17, 2013 4:27 AM

La suprématie de Linkedin dans le partage de contenu B2B http://www.business2community.com/infographics/powerful-impact-social-sharing-content-marketing-infographic-0647188

Karley Tester's curator insight, October 25, 2013 11:48 AM

Usisng social media to promte your company is sooo imporatnt and such a great idea. Why not use this free service to make a company look good. Not only is this step important but ti is also vital. Getting your message to people is what will make your company.

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7 Signs You're Using PPC Wrong on Social Media

7 Signs You're Using PPC Wrong on Social Media | Online Marketing | Scoop.it
If your company is not seeing results from your social media PPC campaigns, it's likely that you're making some fundamental mistakes. Relying on a poorly functioning PPC system is like flushing money down the great, big internet toilet. We'll help you identify where you're going wrong and how you

Via Thomas Faltin
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Genius Offline Marketing Campaigns that Online Tech Companies are Using - Tech Cocktail

Genius Offline Marketing Campaigns that Online Tech Companies are Using - Tech Cocktail | Online Marketing | Scoop.it
Tech Cocktail
Genius Offline Marketing Campaigns that Online Tech Companies are Using
Tech Cocktail
But they also know that our lives are not only lived online. A good chunk of eyeballs are not in front of computer screens at any point of the day.

Via Thomas Faltin
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A Beginner's Guide to Local SEO for Small Businesses | Shopify

A Beginner's Guide to Local SEO for Small Businesses | Shopify | Online Marketing | Scoop.it

As a small business with a physical location, you've probably heard about "local SEO" or have been told that you should really be optimized for local search.

 

In return, perhaps you've had a confused or overwhelmed look on your face, wondering 'what exactly is local SEO?, 'how's it different from your existing SEO efforts?', and 'how exactly do you get started?'

 

Not to fret, this is the first of a series of posts outlining how your business can be optimized for local search engine marketing. As a subset of a broader SEO marketing practices, basic local SEO encompasses the following three factors:

1. Local Listings and Citations

2. Online Reviews

3. On-Site Local SEO optimization....


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 8:50 AM

Useful reference and advice for practical SEO for local businesses.

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Keep Calm and Use AdWords Scripts - eZanga Articles

Keep Calm and Use AdWords Scripts - eZanga Articles | Online Marketing | Scoop.it
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13 Visual Content Tips to Break Through Online Clutter

13 Visual Content Tips to Break Through Online Clutter | Online Marketing | Scoop.it

Welcome to the age of infobesity in which marketers struggle to separate themselves from online information overload and draw meaningful interest from current and potential customers.

 

Pair this digital noise, in which YouTube videos are uploaded at the rate of 100 per minute, with our limited ability to stay focused. Did you know the average adult’s attention span is shorter than that of a goldfish? We have just eight seconds of attention versus nine seconds for the fish. So, how do we capture our audiences' attention?...


Via Jeff Domansky
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Jeff Domansky's curator insight, July 24, 1:32 AM

Smarter social marketing can always deliver good results.

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Google's SEO Advice On Maintaining A Discussion Forum

Google's SEO Advice On Maintaining A Discussion Forum | Online Marketing | Scoop.it
A discussion forum administrator posted questions about how to improve his forum in the eyes of Google, the question was posted in a Google Webmaster Help forum and Google's John Mueller responded to

Via Thomas Faltin
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Q&A: The impact of losing bloggers - inVocus Media Blog

Q&A: The impact of losing bloggers - inVocus Media Blog | Online Marketing | Scoop.it
After former New York Times top editor Jill Abramson was ousted from the paper in May, inVocus spoke with PR pros regarding the impact of losing a contact
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A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails

A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails | Online Marketing | Scoop.it
The Best Email Designs in the Universe (that came into my inbox)

Via Robin Good, Jeff Domansky
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ManufacturingStories's curator insight, July 22, 5:05 PM

add your insight...


Caren Taubman Glasser's curator insight, July 25, 10:36 AM

Thanks @Robin Good for sharing this amazing resource. 

Caren Taubman Glasser's curator insight, July 25, 10:38 AM

Thanks @Robin Goodfor a great resource.

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21 Decoded SEO Terms Everyone Should Know

21 Decoded SEO Terms Everyone Should Know | Online Marketing | Scoop.it
Do Search Engine Optimization (SEO) terms have you confused? Are you lost in a sea of inexplicable acronyms? Fear not! With the assistance of VerticalResponse SEO manager Chipper Nicodemus, we’ve …

Via Thomas Faltin
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How to Use LinkedIn Publisher to Get More Visibility

How to Use LinkedIn Publisher to Get More Visibility | Online Marketing | Scoop.it

Do you want more visibility on LinkedIn?Are you using the new LinkedIn publishing platform?Publishing content on LinkedIn Publisher can give your content and your reputation a boost.In this article I’ll share the best practices....


Via Jeff Domansky
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M. Philip Oliver's curator insight, July 23, 11:46 AM

Thanks to Jeff Domansky;

LinkedIn not often optimized.

Denise Griffitts's curator insight, July 23, 3:20 PM

Virtual Assistants need to really master this in order to effectively manage part of their clients social media marketing efforts.

Moumita Gryffindorian Dasgupta's curator insight, July 24, 12:38 AM

What makes your day turned on in the LinkedIn platform? What kind of visibility will you like to have on this professional platforms? to know more on content marketing at LinkedIn check this out from Social Media Examiner. 

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The 9 Biggest Reputation Mistakes

The 9 Biggest Reputation Mistakes | Online Marketing | Scoop.it
Is your business at risk of making serious reputation mistakes? Find out what experts say are the most common (and damaging) slip-ups.
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Two Tips to Declutter Email Inbox for the Social Media Marketer

Two Tips to Declutter Email Inbox for the Social Media Marketer | Online Marketing | Scoop.it
As an active social media user, I have to deal with hundreds of automated email notifications and alerts daily (and on busy days even hourly). How not to get lost in that clutter and not to miss important tasks and emails?

Via Thomas Faltin
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Coding for Bloggers and Other Non-Coders: Part 2 - eZanga Articles

Coding for Bloggers and Other Non-Coders: Part 2 - eZanga Articles | Online Marketing | Scoop.it
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20 Ways to Increase Your Sales Page Conversion - GetResponse Blog - Email Marketing Tips

20 Ways to Increase Your Sales Page Conversion - GetResponse Blog - Email Marketing Tips | Online Marketing | Scoop.it
Give your sales page the ultimate refresh it needs in order to increase conversion. (Are you getting the most out of your #sales pages?
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5 Reasons Why You Should be Publishing on LinkedIn

5 Reasons Why You Should be Publishing on LinkedIn | Online Marketing | Scoop.it

I asked one of my mentors, Maggie Patterson of Marketing Moxie for Entrepreneurs , to give us some of her best advice surrounding this question:

“How do you create something new without needing to start from scratch?”

 

Here are her thoughts to consider when you start writing your LinkedIn published posts...


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 1:44 AM

Useful tips to help you get maximum benefit from publishing on LinkedIn.

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Creating an Affordable Mobile Marketing Presence

Creating an Affordable Mobile Marketing Presence | Online Marketing | Scoop.it

Developing customized retail apps to deliver mobile promotions and generate customer data or retooling existing systems to accommodate backend solutions like Apple Passbook or Google Wallet may be out of reach for many small and mid-sized businesses, but there are some no- and low-cost channels and tools available that can make mobile marketing feasible for almost any business.

 

A key point is that SMBs must stick to expectations and execution that align with where the industry is today, says Inman Breaux, COO of Airpush, a provider of data-driven mobile advertising solutions....


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 9:17 AM

Good starting point and tips for mobile marketing for local businesses.

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How To Treat Your Inbound Marketing Strategy Like A First Date

How To Treat Your Inbound Marketing Strategy Like A First Date | Online Marketing | Scoop.it
You remember the first date you ever had with your significant other? For the women out there I’m sure there might have been some nerves, outfit changes, a few butterflies when he got to your door,…

Via Thomas Faltin
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5 Twitter Mistakes You Will Never Make Again | Social Media Today

5 Twitter Mistakes You Will Never Make Again | Social Media Today | Online Marketing | Scoop.it

I’ll start with a confession. I only started engaging on Twitter from a personal perspective a few weeks ago. My insights on these common Twitter mistakes that you can easily avoid come from my experience working with corporate brands, reading countless books and studying the interactions of some of the world’s most Tweeted people. Here are five things I have learnt that are a sure fire way of destroying your credibility in the Twitterverse.

 

[...]


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What Makes People Click and Convert [Infographic] - eZanga Articles

What Makes People Click and Convert [Infographic] - eZanga Articles | Online Marketing | Scoop.it
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5 Reasons Your Blog Needs a Newsletter - Bad Rhino Rumblings

5 Reasons Your Blog Needs a Newsletter - Bad Rhino Rumblings | Online Marketing | Scoop.it
Ditch the impersonal RSS feeds and get a little closer to your subscribers with a blog newsletter and email marketing. Here are 5 reasons it'll be worth it.
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10 Things Every Email Marketer Can Relate To

10 Things Every Email Marketer Can Relate To | Online Marketing | Scoop.it
Sometimes, it can be rough to be an email marketer. Here's a list of things you can probably relate to, and tips for making little changes that'll improve your email program.
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Social Selling: Do's And Don'ts | Digital Information World

Social Selling: Do's And Don'ts | Digital Information World | Online Marketing | Scoop.it

Here's a quick list of do's and don'ts that will help you understand at a glance how to approach social selling and generate real results.


Via Jeff Domansky
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Jeff Domansky's curator insight, July 23, 10:36 AM

Good reminders for social marketers.

Denise Griffitts's curator insight, July 23, 3:25 PM

There is a very fine line between selling and nagging. Engagement is the key.

Matrix Marketing Grp's curator insight, July 24, 7:42 AM

Do you follow these?

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4 Ways Google Webmaster Tools Helps Your Content Marketing - eZanga Articles

4 Ways Google Webmaster Tools Helps Your Content Marketing - eZanga Articles | Online Marketing | Scoop.it
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How To Link Inbound Marketing With Trade Show Success

How To Link Inbound Marketing With Trade Show Success | Online Marketing | Scoop.it
Would you like to link inbound marketing with trade show success? Keep in mind two things: 1) your marketing goals, and 2) your call to action. Inbound marketing is a philosophy rooted in the idea th…

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5 Ridiculously Easy Conversion Hacks You Shouldn’t Miss

5 Ridiculously Easy Conversion Hacks You Shouldn’t Miss | Online Marketing | Scoop.it

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Carlos Bisbal's curator insight, July 22, 9:24 AM

5 Tácticas de conversión de sentido común que incluso un principiante puede dominar

 

Con tanto tiempo y esfuerzo invertido en la optimización de un sitio web, pruebas A/B, pruebas múltiples o pruebas de usabilidad, muy poco se piensa en los fundamentos del marketing que han mantenido a las marcas líderes en una buena posición en los últimos años. En el post podremos ver las cinco formas con sentido común para mejorar las conversiones de un sitio web sin necesidad de cambiar su SEO, distribución o diseño.