SEO Should Not Be Held To An ROI Target -- Here's Why | Online Marketing | Scoop.it

Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in SEO are probably expecting the same. But I challenge this thought and dare to say SEO should not be required to meet an ROI target. Why, you ask? It’s because...

http://searchengineland.com/seo-held-roi-193682


Via Nick