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How PPC Campaigns Can Enhance Your Inbound Marketing Strategy | iSpionage | #TheMarketingAutomationAlert

How PPC Campaigns Can Enhance Your Inbound Marketing Strategy |  iSpionage | #TheMarketingAutomationAlert | Online Marketing | Scoop.it

 

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Via iNeoMarketing, Thomas Faltin
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iNeoMarketing's curator insight, November 12, 2013 7:43 PM

Many of our clients have opted for the PPC route on Google vs. SEO, and they've been quite satisfied with the consistency without the need for constant code adjustments. And now with the SEO reward for solid pertinent content, it may have become a bit easier to get to the top of the SERP.

Malcolm Espinosa's curator insight, November 4, 5:19 PM

Infographic

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The Anatomy of the Perfect PPC Ad [Infographic] | Unbounce

The Anatomy of the Perfect PPC Ad [Infographic] | Unbounce | Online Marketing | Scoop.it
Pay-Per-Click advertising is confusing at the best of times. Google changing AdWords rules, display ads get banner blindness and Facebook - omg!

Via John van den Brink
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PPC Keyword Research: When & Why Do You Need It?

PPC Keyword Research: When & Why Do You Need It? | Online Marketing | Scoop.it
Keyword Research is essential for an AdWords PPC campaign to be profitable. Find out why Keyword Research is so critical, from budgeting to optimisation.

Via Peg Corwin
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Peg Corwin's curator insight, July 11, 10:23 PM

You need PPC keyword research for:

 - Doing budgeting and forecasting

 - Finding keywords to achieve campaign objectives

 -Finding keyword variations

- Locating negative keywords