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5 Ridiculously Easy Conversion Hacks You Shouldn’t Miss

5 Ridiculously Easy Conversion Hacks You Shouldn’t Miss | Online Marketing | Scoop.it

Via Carlos Bisbal
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Carlos Bisbal's curator insight, July 22, 2014 9:24 AM

5 Tácticas de conversión de sentido común que incluso un principiante puede dominar

 

Con tanto tiempo y esfuerzo invertido en la optimización de un sitio web, pruebas A/B, pruebas múltiples o pruebas de usabilidad, muy poco se piensa en los fundamentos del marketing que han mantenido a las marcas líderes en una buena posición en los últimos años. En el post podremos ver las cinco formas con sentido común para mejorar las conversiones de un sitio web sin necesidad de cambiar su SEO, distribución o diseño.

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10 Ways to Convert More Customers Using Psychology | BUZZmetrics

10 Ways to Convert More Customers Using Psychology | BUZZmetrics | Online Marketing | Scoop.it

The more you know about your customers, the better. If you know what makes people tick, the better off your business will be. Having at least a basic understanding of consumer psychology and why they buy specific products is a valuable asset for marketers.

 

As an online marketer looking to improve conversions, you need to learn why people purchase your products or services. Viewing case studies can provide ideas on tweaks that have worked for others, but if you don’t actually learn or hypothesize why one tweak increased or decreased conversions, you’ll never actually become better. Good A/B tests require proper documentation and a “post analysis” when the test is complete.

 

Today’s infographic lists 10 psychological studies that have been proven to convert consumers to saying “yes”....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 11, 2014 3:40 AM

Valuable insight and recommended reading for marketing, PR and social media pros.

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7 Terrific Time Saving Social Media Automation Tools that you have to use! - RazorSocial

7 Terrific Time Saving Social Media Automation Tools that you have to use! - RazorSocial | Online Marketing | Scoop.it
Social Media Automation is essential. Here are 7 fantastic social media automation tools that you should be using.

 

Social Media Marketing is also so frustrating.  There is no end to it. You never feel you have done enough. But there is light at the end of the tunnel.


The social media tools are maturing and getting more useful and there is more automation that is available. Here are 7 time saving social media automation tools:


Via Jeff Domansky
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Jeff Domansky's curator insight, October 17, 2013 2:34 PM

Ian Cleary shares useful, time-saving social media tools.

Jeff Domansky's curator insight, October 17, 2013 2:36 PM

Real time savers!

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How to Use Exclusivity in Marketing

How to Use Exclusivity in Marketing | Online Marketing | Scoop.it

As marketers, we are often concerned with the masses. How do we get more people to learn about our products? How do we reach people who don’t know about us yet? How can we grow our user base as quickly as possible?

 

But our drive to grow the customer base should not blind us to a big driver of sales that may seem contradictory to the idea of growth, that is Exclusivity.

 

People like things that are exclusive. They want what they can’t have. They want what others covet. They want things that signal to the world that they are one of a select few. It’s in our nature as consumers. So, as marketers, we can do things to trigger that feeling and create the feeling of exclusivity....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 17, 2014 1:03 AM

Zach Heller offers a reminder that exclusivity can be a useful marketing strategy.

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The Complete Marketing Definition List - Mashbout

The Complete Marketing Definition List - Mashbout | Online Marketing | Scoop.it

A full list of modern and traditional marketing options defined with various examples. Inbound outbound and all around marketing definitions.

 

We have so many marketing options and channels to choose from, it can be confusing to determine the best one without trying everything. Coincidentally, this is the same reason we can’t do the most basic errands without being hit with dozens of marketing messages.

 

So, my point is that there is no “best marketing type”; rather, a palette of marketing options we can mix and match to ultimately enhance our customers’ experience and increase business revenue.

 

Let’s get started by defining the mother; marketing...


Via Jeff Domansky
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Jeff Domansky's curator insight, November 7, 2013 2:17 AM

A useful list of marketing and digital marketing definitions but the best feature is the examples.