Online Marketing
Follow
Find tag "curation"
489 views | +0 today
Online Marketing
Articles on online marketing curated by eZanga.com
Curated by eZangaInc
Your new post is loading...
Your new post is loading...
Rescooped by eZangaInc from Public Relations & Social Media Insight
Scoop.it!

A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails

A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails | Online Marketing | Scoop.it
The Best Email Designs in the Universe (that came into my inbox)

Via Robin Good, Jeff Domansky
more...
Rescooped by eZangaInc from Public Relations & Social Media Insight
Scoop.it!

Why Bother With Content Curation?

Why Bother With Content Curation? | Online Marketing | Scoop.it
Some people say content curation is useless, but I disagree. When done properly, it can actually demonstrate your expertise to your target audience.

 

...I was reading a blog post the other day that declared that content curation does nothing for the curator, their SEO or their traffic. As the author of the post doesn’t appear to curate very much at all, I wondered how they came to that conclusion?

What is curated content?

Content curation means pulling together content from various sources and presenting it to the reader in your own unique way. It’s a step beyond the normal list post or an effective link post.

It may be easier to understand content curation by defining what it is not: Content curation doesn’t mean presenting a list of stories or a weekly roundup of links. It’s not a simple cut and paste job where you rip off content from someone else and imagine you are presenting it in some fresh and exciting way....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 17, 2013 7:09 PM

Sarah Arrow shares an excellent rationale for curation though some will still wrestle with ROI. I'm onside with curation as an authority and thought leadership tool.