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Rescooped by eZangaInc from Google Plus and Social SEO
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3 SEO Techniques You Probably Haven’t Heard About

3 SEO Techniques You Probably Haven’t Heard About | Online Marketing | Scoop.it
Search Engine Optimization, or SEO as we popularly know it, is perhaps the most important thing to do these days if a business wants to have a successful online presence. Sadly though, most business …

Via Neil Ferree
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Neil Ferree's curator insight, August 29, 2014 4:30 PM

Semantic + Holistic + Barnacle = New SEO


Semantic SEO 

Search engines are focusing on becoming “more human” by understanding the natural language of the queries. 


Holistic SEO

Holistic SEO deals with delivering a better user experience.


Barnacle SEO

Just the way barnacles attach themselves to whales in order to get nutrients, a small business can latch itself to a relevant big brand.


All of these techniques will help drive traffic to your site as will using a Social SEO methodology where your audience learns to trust your content for being current, relevant and useful.

Rescooped by eZangaInc from Public Relations & Social Media Insight
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A Beginner's Guide to Local SEO for Small Businesses | Shopify

A Beginner's Guide to Local SEO for Small Businesses | Shopify | Online Marketing | Scoop.it

As a small business with a physical location, you've probably heard about "local SEO" or have been told that you should really be optimized for local search.

 

In return, perhaps you've had a confused or overwhelmed look on your face, wondering 'what exactly is local SEO?, 'how's it different from your existing SEO efforts?', and 'how exactly do you get started?'

 

Not to fret, this is the first of a series of posts outlining how your business can be optimized for local search engine marketing. As a subset of a broader SEO marketing practices, basic local SEO encompasses the following three factors:

1. Local Listings and Citations

2. Online Reviews

3. On-Site Local SEO optimization....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 28, 2014 8:50 AM

Useful reference and advice for practical SEO for local businesses.

Rescooped by eZangaInc from Public Relations & Social Media Insight
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Seven Free SEO Tools You Should Be Using

Seven Free SEO Tools You Should Be Using | Online Marketing | Scoop.it

Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, riches, etc. Thankfully, there are a ton of free tools in the SEO world. The downside is that some of these free tools are junk.I want to give you a go-to collection of the top free SEO tools. These are intuitive, slick, effective, powerful, and — best of all — they’re absolutely free.


Via Jeff Domansky
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Jeff Domansky's curator insight, June 28, 2014 2:30 AM

Neil Patel shares seven excellent free SEO tools.

Rescooped by eZangaInc from Content Strategy and Content Marketing
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21 Simple and Free SEO Tools

21 Simple and Free SEO Tools | Online Marketing | Scoop.it
A list of the best free SEO tools that can lead to immediate gains in your marketing, today.

Via Nekhia Christian
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SEO Should Not Be Held To An ROI Target -- Here's Why

SEO Should Not Be Held To An ROI Target -- Here's Why | Online Marketing | Scoop.it

Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in SEO are probably expecting the same. But I challenge this thought and dare to say SEO should not be required to meet an ROI target. Why, you ask? It’s because...

http://searchengineland.com/seo-held-roi-193682


Via Nick
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