6 Ways Content Marketing Has Changed Public Relations | TheNextWeb | Online Marketing | Scoop.it

Back in 2007, when Twitter was taking off, the PR industry faced a pivot point. It was no longer effective to cold email as many journalists as possible....

 

What PR practitioners found was four key elements to getting their stories out there:

Tell a storyHelp journalists stand out among their competitorsCreate captivating content that customers and journalists are going to find valuableDo extensive research to find where the audiences are, and distribute your content there

 

In other words, they began doing content marketing. There are several other ways content marketing has changed the way we “do PR.” Here are a handful of examples:...


Via Jeff Domansky