How the IAB Plans to Stamp Out Online Ad Fraud Wall Street Journal (blog) The Interactive Advertising Bureau says it plans to help stamp out the online ad industry's fraud problem by launching a cross-industry accountability program, which it...
Pay-Per-Click optimization is tough, and the amount of mistakes are adding up in your account. Here are 10 of the most common mistakes and how to fix them. (10 common PPC advertising mistakes and how to stop making them.
As advertising dollars move online, Facebook continues to take share away from traditional methods. And as Facebook gets bigger, it could generate more revenue at higher prices. (Advertising dollars are moving online.
When people talk about advertising, 9 out of 10 they’re probably referring to online advertising. Online advertising has proven to be extremely profitable both for small and large businesses. Reports indicate that around 95% of Google’s revenue comes from online advertising. That’s saying something! The average person is served over 1,700 banner ads per month but only half of them are ever viewed.