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4 basic but essential tips for content marketing by Jason Miller

4 basic but essential tips for content marketing by Jason Miller | eZ Publish | Scoop.it
More and more businesses are realizing that content marketing is a necessary means of communicating with customers. But it’s hard to know what effect content marketing has on the bottom line. To make sure you’re posting the most effective content, make sure it serves a purpose for the customers—giving them relevant information that they need—to keep them coming back to your business.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, February 21, 2015 12:55 PM

Wonder what the most important is when starting your content marketing strategy? It's easy to get lost in all the noise there is on the topic but Jason Miller makes it simple for you. After all, his first point is to not over complexity content marketing: a lot of people try to make it sound harder than it is but as Jason puts it, it's funda et tally about answering your customers' questions. What are they looking for? What are they asking you? Every marketer and business should know these so starting to write your own answers or curate other people's great answers shouldn't be a major headache. 


So if you're still wondering whether you can effectively get started with content marketing or if you want to ensure you're on the right track, this post is a great read. 


And if want to go further, make sure to download our Lean Content Marketing Handbook for SMBs, an eBook to which Jason kindly contributed to as well. 

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dotSource Magento Connector for eZ Publish - Explore the eZ Market - eZ Publish Platform, CXM & CMS

dotSource Magento Connector for eZ Publish - Explore the eZ Market - eZ Publish Platform, CXM & CMS | eZ Publish | Scoop.it
eZ Publish is an Open Source Content Management System chosen by thousands of enterprises and organizations world wide. (RT @rolandbenedetti: Looking to integrate #ezpublish & #magento ?
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Madsack Launches new Multi-Channel Sites using the eZ Publish Platform

Madsack Launches new Multi-Channel Sites using the eZ Publish Platform | eZ Publish | Scoop.it
eZ would like to congratulate Madsack, the German media group, on the re-launch of their website for Hannoversche Allgemeine www.Haz.de. (14 Newspapers, 6 figure monthly traffic,one #ezpublish installation at Madsack.
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CMS Bake-offs - Contrasting eZ Publish and Drupal / Code / Home - Partial Content

CMS Bake-offs - Contrasting eZ Publish and Drupal / Code / Home - Partial Content | eZ Publish | Scoop.it
Content Management System
Roland Benedetti's insight:

Interesting discussion comparing #Drupal and #eZ Publish

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An introduction to fetching content in eZ Publish 4 and eZ Publish 5 | Mugo Web

An introduction to fetching content in eZ Publish 4 and eZ Publish 5 | Mugo Web | eZ Publish | Scoop.it
Fetching content in eZ Publish 4 (the "legacy" stack) and eZ Publish 5 (the "new" stack) follow many of the same principles, which is not surprising since the data layer is the same for both versions. You typically have a parent node or location and a set of filters. User permissions -- especially bypassing those permissions -- is often a consideration. In this post we'll explore how to fetch content in the legacy and new stack (as of eZ Publish 5.2).
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New York eZ Publish Community

eZ Publish April User Group Meeting

Wednesday, Apr 23, 2014, 6:00 PM

Yard
33 Nassau Ave

8 Members Attending

Join us on April 23rd for the eZ Publish User Group Meet-Up located at our office in Brooklyn, NY. Network with fellow eZ Publish staff, partners, clients and community members and enjoy complementary beverages provided by Brooklyn Brewery. We will have guest speakers as well as some updates on eZ Publish from our very own co-founder Bård Farstad a...

Check out this Meetup →

Join us on April 23rd for the eZ Publish User Group Meet-Up located at our office in Brooklyn, NY. Network with fellow eZ Publish staff, partners, clients and community members and enjoy complementary
Roland Benedetti's insight:

1st user group in eZ' #brooklyn office, April 23rd.

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eZ Publish 5.3: One More Reason To Look Forward To The End Of Winter?

eZ Publish 5.3: One More Reason To Look Forward To The End Of Winter? | eZ Publish | Scoop.it
Being so deep into winter now, most of us can't help looking forward to spring. Spring means sun and perfect temperatures, it means back to fresh food, it means no more pile of melting snow on the...
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Advice and wisdom from 14 community managers on CM Appreciation Day | opensource.com

Advice and wisdom from 14 community managers on CM Appreciation Day | opensource.com | eZ Publish | Scoop.it
Today, on Community Manager Appreciation Day, we've collected the wisdom of 14 great leaders from a variety of open source communities to find out: What is the best thing about being a community manager?
Roland Benedetti's insight:

Our very @jeanvoye is in there! 

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AFSY - Association Francophone des Utilisateurs de Symfony - calendrier de l'avent 2013 - Jour 11 - Les CMS autour de Symfony2

AFSY - Association Francophone des Utilisateurs de Symfony - calendrier de l'avent 2013 - Jour 11 - Les CMS autour de Symfony2 | eZ Publish | Scoop.it
L'AFSY est un groupe d'utilisateurs francophones du framework qui a pour objectif de promouvoir l'usage de Symfony en milieu professionnel et universitaire
Roland Benedetti's insight:

This would deserve EN translation :-) any volunteer?

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eZ Publish Platform 5.2 and roadmap

News from eZ Publish with the details of eZ Publish Platform 5.2 - the Aconcagua release.
Roland Benedetti's insight:

Slides from Tuesday's web-briefing on #ezpublish 5.2 release are here

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eZ Publish Platform 5.2 Released

eZ Publish Platform 5.2 Released | eZ Publish | Scoop.it
Since its founding way back in 1999, eZ Publish has been providing an open source content management system which has only ever grown in stature.
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Home - Monitor Global Outlook | A Premium Service of The Christian Science Monitor

Home - Monitor Global Outlook | A Premium Service of The Christian Science Monitor | eZ Publish | Scoop.it
Global intelligence and research service Monitor Global Outlook is powered by eZ Publish and Varnish http://t.co/znd04HgowT #ezpublish
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CMS Bake-offs - Contrasting eZ Publish and Drupal - Partial Content

A blog covering coding for the web from Joe Kepley at Blend Interactive. (RT @bardfarstad: Curious about #drupal vs #ezpublish?
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9 reasons to consider eZ Publish CMS for your next web project

9 reasons to consider eZ Publish CMS for your next web project | eZ Publish | Scoop.it
Ivo Lukac explains why he feels eZ Publish is the right choice for your next CMS, especially if your project is a large one
Roland Benedetti's insight:

9 reasons to choose eZ Publish from an eZ partner perspective

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5.3 to come with broader platform support and improved performance

5.3 to come with broader platform support and improved performance | eZ Publish | Scoop.it
As (among other things) mentioned in the "Technology Outlook" post, we have been wanting to increase our level of support for broader configurations to run eZ Publish Platform on. Today w...
Roland Benedetti's insight:

A few of the good things coming in eZ Publish Platform 5.3 on the technical side...

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Going mainstream with PHP and eZ Publish Summer Camp: Call for workshops and sponsors

Going mainstream with PHP and eZ Publish Summer Camp: Call for workshops and sponsors | eZ Publish | Scoop.it
One month ago we announced a double event: the 3rd eZ Publish Summer Camp and the 1st PHP Summer Camp. Today we released some more information on each web site and are calling PHP, Symfony and eZ Publish gurus to send us proposals for workshops. There is an opportunity for interested companies and organisations to sponsor the events as well.
Roland Benedetti's insight:

Call for workshop for the netgen #PHP #Symfony and #eZPublish summer camp! 

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Senior UI Developer

Senior UI Developer | eZ Publish | Scoop.it
This is a fantastic opportunity for an experienced and high quality Senior UI Developer to join a company at the forefront of the Digital Marketing Software vendor based in Gliwicka 6, Katowice, Poland.   Your Responsibilities:   This role will be an integral part of eZ’s growing Engineering team and a part of an international team. You will be responsible for continuously improving the user experience. The main focus is conceiving and modeling user interface prototypes based on high level feature requirements. The Senior UI Developer will be expected to liaise with customers and partners at all levels, product owners, developers, test engineers and stakeholders.   Essential Tasks: develop reusable UI components that addresses eZ’s customer requirements and business needs collaborate with product owners, developers and test engineers at release and sprint levels code and debug user interfaces using suitable technologies actively participate in requirements reviews, and architecture/design meetings present and conduct reviews of user interface designs with product owners and stakeholders take over leadership and mentorship for other UI developers who are part of the team 
Roland Benedetti's insight:

Good open position for front-end JS developer in eZ' Polish office #ezpublish

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How to measure search result quality (in eZ Publish)

How to measure search result quality (in eZ Publish) | eZ Publish | Scoop.it
Solr is an excellent search engine. We are using it for years through eZ Find (its an eZ Publish extension for searching) and its really powerful and flexible solution. Our use cases are not that complex so we never actually hit into a wall with Solr. But there is one problem when building search solutions in general which we encountered few times and for which Solr has no feature. It happens when the language of the indexed content is some language that we as integrators don't understand.  
Roland Benedetti's insight:

Really interesting topic!

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Impressions from SymfonyCon Warsaw 2013

Impressions from SymfonyCon Warsaw 2013 | eZ Publish | Scoop.it
Last week I attended the first official Symfony conference (dubbed SymfonyCon) organized by SensioLabs. The conference was held in the Westin Hotel in Warsaw, Poland with 600 people from all around the globe attending.
Roland Benedetti's insight:

Wish I was there!

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Where Content Means Business

Where Content Means Business | eZ Publish | Scoop.it
We established in my first blog post that our focus is on the business owner. eZ Systems will be there to solve business needs, all of which, in the end, come back to one of two things: either...
Roland Benedetti's insight:

4th of a series where Aleksander tells us his view on where eZ will go in the future - e-Commerce capabilities will matter more and more!

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2014 Market Analysis and Trends for Web CMS < Real Story Group Blog

2014 Market Analysis and Trends for Web CMS < Real Story Group Blog | eZ Publish | Scoop.it
At the end of each year we release our analysis for the Web Content & Experience Management marketplace. Going into 2014, this marketplace remains a highly active technology segment.
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eZ Publish 5.2 Debuts with Digital Marketing Tools Built In

eZ Systems has launched eZ Publish 5.2, a short term release that adds a suite of digital marketing and customer experience management (CXM) tools to the mid market focused Web CMS. Topic: Customer Experience.
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Hva er nytt i eZ Publish 5.2? - Netmaking AS

Hva er nytt i eZ Publish 5.2? - Netmaking AS | eZ Publish | Scoop.it
Hovedsiden Blogg Hva er nytt i eZ Publish 5.2?
Roland Benedetti's insight:

Beware, this is in Norwegian :-)

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