To capture attention amid the endless feed of quizzes and cat memes, we need to come up with a variety of stories that connect with our audience and do more than just tell our founding or 'I quit my job' story.
Paul Hebron's insight:
If you believe in story and the art of storytelling, you might want to read this article.
Onomatopoeia are words that suggest or resemble sounds. In simpler terms, they are sound effects. You see them in comic books where things go ‘Wham’, ‘Bam’, and ‘Smash’. Most likely you’ve learned some of them at a young age like how cows go ‘moo’ and cats go ‘meow’. They’re the ... Continue reading »
72andSunny came up with the newly launched Thickburgers El Diablo, with more product ideas to come.
Paul Hebron's insight:
Sure, 56% of US household have hot sauce in their fridge, but the focus for this spot is on young guys. Now how do you get the food lovers and foodies with this one? Do you have another campaign on ice?
We're continuing our houseboat profiles - and this week it's all about combining elements of our state gem (wood!) in interior and exterior architecture. This particular floating home does it beautifully - and once again we find ourselves forgetting it's not a 'regular' house when looking through these pictures!
The demand for creativity from employees is rising in this age of rapid technological advancement. This is evident when we see multinational companies like Google setting up something known as a the 20 percent program or policy where Google developers get to spend 20 percent of their working hours (a ... Continue reading »
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