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Social media will ultimately permeate the enterprise - ZDNet

Social media will ultimately permeate the enterprise - ZDNet | Extreme Social | Scoop.it
Social media will ultimately permeate the enterprise ZDNet Summary: The disruptive social cloud of people and data that is today’s Internet has created all new business possibilities. Speakers at...
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The Power of Social Media Strategy: News Blogs and Articles from the Top Influencers in Social Media and Digital Marketing Business shared from Rami Kantari #Meirc Training and Consulting #Dubai.
Curated by Rami Kantari
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Attend #Dubai Training Courses Events with #Meirc

Attend #Dubai Training Courses Events with #Meirc | Extreme Social | Scoop.it
Join events and find things to do with Rami Kantari. Discover tech, film, music, sports, parties, business conferences, events & more near you.
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25 Acts of Social Media Cruelty

Tempted to post that sexually charged joke or a cruel picture of the boss? Don't do it.
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Learn Something on Twitter: "This is what it looks like when waves collide. http://t.co/96Auwqj5Hw"

Learn Something on Twitter: "This is what it looks like when waves collide. http://t.co/96Auwqj5Hw" | Extreme Social | Scoop.it
“@Ramikantari: RT @narriman1: RT @LearnSomethlng: This is what it looks like when waves collide. http://t.co/30xm71QVBk”
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The 4 reasons I switched from Google to Bing - PCWorld

The 4 reasons I switched from Google to Bing - PCWorld | Extreme Social | Scoop.it
The Inquisitr
The 4 reasons I switched from Google to Bing
PCWorld
Three weeks ago, I switched from Google search to Bing. There, I said it. No longer do I Google something; I Bing it. And I haven't looked back since.
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7 ways to boost your happiness - CNN

7 ways to boost your happiness - CNN | Extreme Social | Scoop.it
7 ways to boost your happiness
CNN
(CNN) -- Americans will spend about $550 million on self-help books this year and more than $1 billion on motivational speakers. Obviously, many of us are on a quest for happiness.
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How To Grow Your Social Media Relationships with Storytelling

How To Grow Your Social Media Relationships with Storytelling | Extreme Social | Scoop.it
Storytelling...Tell the story of your brand -- how you began, about the struggles and triumphs you've had, and how they've affected what your principles and philosophies are now.
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Five Apps for Perfecting Your Travel Experience - Forbes

Five Apps for Perfecting Your Travel Experience - Forbes | Extreme Social | Scoop.it
Forbes
Five Apps for Perfecting Your Travel Experience
Forbes
Everyone loves to travel, but the main drawback is the hassle.
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The Line For The iPhone 6 Stretches 12 City Blocks This Morning — And People Are Sleeping In Boxes (AAPL)

The Line For The iPhone 6 Stretches 12 City Blocks This Morning — And People Are Sleeping In Boxes (AAPL) | Extreme Social | Scoop.it
Everyone wants the new iPhone. The line for the phones at the Flagship Apple Store, which opens at 8am this morning to the public, stretched 12 city blocks — from 59th and 5th to 71st and 5th — by 6am Friday morning.  People on 71st street were...
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How to Be Remarkable in a Noisy Social Media World

How to Be Remarkable in a Noisy Social Media World | Extreme Social | Scoop.it
Whatever industry you operate in, the first battle you have to win over the hearts, minds and dollars of your potential customers is to rise above the noise and grab their attention by doing something different.
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donhornsby's curator insight, September 17, 1:20 PM

(From the article): Whatever industry you operate in, the first battle you have to win over the hearts, minds and dollars of your potential customers is to rise above the noise and grab their attention by doing something different. Don’t let your marketing take the back seat. It’s not the best product, but the product that has the ability to spread that will most likely succeed.

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What Gaming Can Teach Marketers About Taglines, Brand Names And Domain ... - Forbes

What Gaming Can Teach Marketers About Taglines, Brand Names And Domain ... - Forbes | Extreme Social | Scoop.it
What Gaming Can Teach Marketers About Taglines, Brand Names And Domain ...
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Advanced Communication Skills #Training #Meirc View Events

Advanced Communication Skills #Training #Meirc View Events | Extreme Social | Scoop.it
Advanced Communication Skills #Training #Meirc
Rami Kantari's insight:
Advanced Communication Skills #Training #Meirc
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The FBI Just Finished Its Insane New Facial Recognition System

The FBI Just Finished Its Insane New Facial Recognition System | Extreme Social | Scoop.it
After six years and over one billion dollars in development, the FBI has just announced that its new biometric facial recognition software system is finally complete. Meaning that, starting soon, photos of tens of millions of U.S.
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10 Conversion Psychology Resources That Will Make You a Smarter Marketer

10 Conversion Psychology Resources That Will Make You a Smarter Marketer | Extreme Social | Scoop.it
You don’t have to be Freud to understand how your prospects think. Image by Alan Turkus via Flickr.
Smart marketers know that conversion rate optimization is important.
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These Are the Most Influential People in Fashion

These Are the Most Influential People in Fashion | Extreme Social | Scoop.it
Today marks the latest edition of the Business of Fashion's BoF 500 list, which rounds up the most influential designers, executives, models, and creatives in the industry.
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3 Reasons Why Healthcare Will Favor Google Over Apple

3 Reasons Why Healthcare Will Favor Google Over Apple | Extreme Social | Scoop.it

This is not a typical comparison of Apple's AAPL +0.19% products or features compared to Google GOOGL -1.62%, but it is a comparison of the underlying operating systems ‒ and even more specifically how these relate to enterprise healthcare.

Unlike consumer health and fitness, enterprise healthcare applications are typically ones that are licensed (or owned) by the healthcare facility, provider or institution for managing healthcare data on behalf of patient populations.

While it’s tempting to say that Apple’s enormous consumer brand popularity (and loyalty) will simply transfer to healthcare, I think it’s misguided for 3 important reasons.

1) Software v. Hardware: The line here has blurred considerably since Apple first launched the iPhone in 2007. In the now famous words of Marc Andreessen, “software is eating the world” and mobile handsets are becoming commoditized. Shortly after Apple’s global event earlier this month, Tim Cook all but acknowledged this shift outright during an extensive interview with Charlie Rose (part 1 here).

Rose: Who is your competition?

Cook: Well, uh, Google ‒ clearly.

Rose: People would say Samsung instantly, because of the products.  They make smartphones like this.  Not like this, but they make smartphones.  They have the Android operating system, which is the largest operating system in the world.

Cook: Well, but Google supplies that to them.  And so, I think I would say ‒

Rose: Google is your competition.

Cook: Google would be the top and they enable many people in the hardware business like Samsung and Samsung is the best of the companies in the Android‒sphere.

According to IDC numbers for 2014Q2 Android really is the dominant (and growing) mobile operating system.


Here in the U.S., Android continues to outpace iOS by more than 2-to-1 and over the course of this last year ‒ Android increased its market share by more than 11% from the same period last year (51.5% to 62.9%).

Beyond just the mobile operating system, however, are the software applications (or “apps”) themselves. Recent estimates suggest that there are now over 1 million apps in Apple’s iStore and Google Play combined. That’s an impressive volume of apps, but on average, consumers use less than 30 each month and that number hasn’t changed dramatically for the last 3 years (Nielsen here).

The Forbes eBook On Obamacare
Inside Obamacare: The Fix For America’s Ailing Health Care System explores the ways the Affordable Care Act will affect your health care and is available for download now.

In the app ecosystem, while there continues to be an increase in the amount of time we spend using apps, the capacity for either Apple or Google to make this experience unique or vastly different from each other is very limited. In fact, mobile app developers themselves are keenly focused on creating a similar end-user experience regardless of the hardware device. They often lead with development on iOS ‒ and Apple is the more lucrative source of revenue for developers ‒ but that has limited applicability on the enterprise side.

As a further indication of this shift, according to comScore SCOR -2.03% (here), Google has 5 of  the Top 15 apps while Apple has 2.


2) Consumer v. Enterprise: Here again, while Apple has an envious track record for consumer engagement, Apple’s interest (and focus) has been historically low on developing successful enterprise partnerships.

Another key difference is the lack of exclusivity. During Apple’s HealthKit announcement at their Worldwide Developer Conference earlier this summer, Apple was eager to showcase the number of big healthcare institutions as “partners” for developing the consumer-facing healthcare apps for use with enterprise solutions. It’s an enviable list of large healthcare institutions ‒ some with global brand recognition.


In fact, there probably isn’t a healthcare facility or institution that wouldn’t love to “partner” with Apple, but that’s by no means an exclusive agreement. Enterprise healthcare isn’t bound by the same requirements, restrictions or revenue models that direct-to-consumer apps are. Enterprise healthcare solutions looking to engage patients aren’t looking to generate revenue with mobile apps ‒ and similarly ‒ any app development they do is an enterprise cost associated with large IT budgets. This isn’t remotely comparable to an early stage software venture eager to impress venture capitalists with simple download and usage metrics.

3) Price. There is simply no way to avoid this. On the global stage this is also much bigger than just healthcare. Apple’s latest model ‒ the iPhone 6 ‒ starts at $649 (contract free 16Gb model) and the 128Gb iPhone 6 is $849. As more consumers look to shed their long-term cellular contracts as expensive and complicated ‒ Android provides a significant advantage for the budget conscious. Smartphones based on Android’s latest operating system (KitKat) are readily available (also unlocked) for less than $200 ‒ and some are even less than $100. Here’s one with some fairly impressive specs (and 4.3 stars out of 5) on Amazon for $148.

In the end, unless healthcare providers (or payers) want to get into the business of subsidizing the actual handset, they’re simply not in a position to dictate either Android or iOS as a patient platform. While they are definitely anxious to embrace Apple’s consumer brand loyalty and cache, they are far more likely to embrace a more agnostic technical view relative to the competing mobile platforms ‒ and given the enormous strengths of both Apple and Google ‒ we are likely to have this duopoly for a very long time.


Via Technical Dr. Inc.
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How to Convert 5 Types of Customers Into Brand Ambassadors – The Mention Blog

How to Convert 5 Types of Customers Into Brand Ambassadors – The Mention Blog | Extreme Social | Scoop.it
How to build relationships and rapport with five types of potential brand ambassadors when collecting feedback testimonials.
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9 Ways To Reuse Your Old iPhone Now That You've Got The iPhone 6

9 Ways To Reuse Your Old iPhone Now That You've Got The iPhone 6 | Extreme Social | Scoop.it
If you were one of the millions of people waiting in line for the iPhone 6, you might be wondering what to do with your old iPhone.
If you haven't traded it in or sold it just yet, there are tons of ways to repurpose your aging phone.
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Alibaba Passes Facebook in Market Value on First Day - Bloomberg

Alibaba Passes Facebook in Market Value on First Day - Bloomberg | Extreme Social | Scoop.it
Bloomberg
Alibaba Passes Facebook in Market Value on First Day
Bloomberg
Alibaba Group Holding Ltd. surpassed Facebook Inc.
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The Future of Travel Has Arrived: Virtual-Reality Beach Vacations - Yahoo Travel

The Future of Travel Has Arrived: Virtual-Reality Beach Vacations - Yahoo Travel | Extreme Social | Scoop.it
Yahoo Travel
The Future of Travel Has Arrived: Virtual-Reality Beach Vacations
Yahoo Travel
To that end, in 2013 Marriott launched its “Travel Brilliantly” campaign to attract new customers by positioning the company as modern and tech-savvy.
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Social Media Users Are More Charitable Than You Might Think

Social Media Users Are More Charitable Than You Might Think | Extreme Social | Scoop.it
LinkedIn users may be the most charitable of social media users, according to new survey data.
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5 Parenting Behaviors That Are Detrimental To A Child’s Growth

5 Parenting Behaviors That Are Detrimental To A Child’s Growth | Extreme Social | Scoop.it
“It is not what you do for your children, but what you have taught them to do for themselves, that will make them successful human beings.” – Anne Landers
Good parenting means that you are in it for the long haul.
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RJ Lavallee's curator insight, September 19, 5:46 PM

Yeah. And somewhat common sense, too. But who hasn't done at least one the things on this list today?

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Social Media Marketing and Networking | Courses in UAE | #training #seminars #Meirc GulfTalent.com

Social Media Marketing and Networking | Courses in UAE | #training #seminars #Meirc GulfTalent.com | Extreme Social | Scoop.it
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Use These 3 ‘Cs’ for More Popular, Engaging Content

Use These 3 ‘Cs’ for More Popular, Engaging Content | Extreme Social | Scoop.it
If you’re reading this post, it’s safe to assume you are one of the 92 percent of marketers using some form of content marketing.
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The 6 Elements of a Powerful Blog Post by @neilpatel

The 6 Elements of a Powerful Blog Post by @neilpatel | Extreme Social | Scoop.it
You already know that blogs are popular and that you should have one. But do you know what makes a great blog post?
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The FBI’s facial recognition system is here

The FBI’s facial recognition system is here | Extreme Social | Scoop.it
Image Credit: ShutterstockAs of today the Federal Bureau of Investigation’s new biometric database is fully operational.
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Social Media Marketing and Networking-Marketing and Sales - Meirc Training And Consulting

Social Media Marketing and Networking-Marketing and Sales - Meirc Training And Consulting | Extreme Social | Scoop.it
Meirc Marketing and Sales Training: Good marketing and sales are keys to a successful business. When done properly marketing produces leads, sales and happy customers that will boost your brand’s equity. While marketing focuses on strategies that can measure and improve your reach and promotional efforts, sales relies on effective planning skills and interpersonal interactions. Whether your aim is to market or sell, the programs in our Marketing and Sales category will help you optimize your results. Participants who attend any of these programs will acquire knowledge and skills in competencies approved and adopted by leading marketing and sales professionals around the world. From developing strategic marketing plans to learning techniques to increasing success rates and profitability, Meirc’s Marketing and Sales category covers it all. Let us help you make a difference and stand out from the crowd! For a list of suggested programs, please refer to the schedule below or contact us for more information.
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